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Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

On April 10, BYD Moon Super Conference released four models of the new generation of Han family: Han EV Genesis Edition, Han EV Qianshancui Limited Edition, Han DM-i and Han DM-p. Four cars, the previous scattered news has revealed a lot, so that at the press conference, there is not much weighty information, for old fans, less surprises. The biggest suspense is the price. The final price of Han DM-p is 319,800, and the price of Han DM-i is 215,800-289,800. HanEV Genesis Edition 26.98-288,600, HanEV Qianshancui Limited Edition 329,800.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

First of all, the idea of the conference, the "moon super conference", and then the earth-moon connection: perhaps, there will really be some low-level consumers who think that BYD has landed on the moon. For this "misleading", I can only say, well done!

After the conference, the Han family has a total of six models: han EV new and old models sold on the same stage, 21 Han EV is still on sale, plus the newly released genesis version and Qianshan Cui limited edition, pure electric Han has three choices. The same is true of the intermodal version, DM3.0's Han DM is still there, and the new Han DM-i and Han DM-p are released, which are three more choices. BYD is indeed a "full man"! Of the six Hans, who is the Eastern Han, who is the Western Han, and who is the Shu Han? Or the Southern Han, the Northern Han, the Zhao Han, the Cheng Han? In short, which product is more powerful, and what kind of demand is suitable for which one? Let's try to analyze it:

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

1. Han DM-p: Million-level king

Han DM-p, the price of 320,000 yuan, expensive or not? expensive! But you are not BYD's problem, but your problem! Because don't say 320,000, give you 1 million, and you won't find a car that can match it.

Mercedes-Benz S-Class, 3.0T turbo + electric double supercharging, with 9AT, sell you small 2 million expensive is not expensive? Zero hundred accelerates for 5.5 seconds, and the fuel consumption is not congested to traffic and 10L. Han DM-p zero hundred acceleration of 3.7 seconds, pure electric endurance of 200Km, in the case of power loss, fuel consumption of 5.2L, is it still expensive? At the same price, Audi A6L, 2.0T low-power version, the discount is also 400,000 smaller, zero hundred acceleration 8.3 seconds, fuel consumption 8L, no assisted driving, no active suspension, no head display, and even seat heating and ventilation to add money to the option.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

Yes, Audi and Mercedes-Benz are luxury brands - but what luxury is there besides the logo? To power than power, fuel consumption is still high, the configuration is a lot worse, the technology is also lagging behind an era, how do you convince me that it is luxurious? Is spending money unjustly synonymous with luxury?

It's time to give BYD some respect for luxury cars, because it has surpassed the so-called luxury cars in many dimensions! If I were the owner of a BBA 56E and there was a Han DM-p parked next to me, I would feel that my heart was not tasteful - I spent more money than others, bought a car that was inferior in every way, and comforted myself that it was luxury...

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

Han DM-p, almost a car without a short board, 200Km pure electric endurance, daily charging is convenient, 95% of people are not able to use the last 100Km. This is the attitude that a luxury car should have, I can not use it, but you must have it! Zero hundred and 3.7 seconds of power is excessive for 99% of people, not only daily enough, even as an entertainment configuration, enjoy the ultimate push back feeling and the co-pilot's excited screams, it is still excessive - 4.7 seconds is enough. But for luxury cars, it's still the same sentence: I can not use it, but you must have it! As for the fuel consumption of 5.2L, the luxury car does not care much, but I don't care about the fuel consumption, but you can't cost fuel! Because I want to buy a product at the peak of technology, I am not short of money, but also enjoy the joy of saving money.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

DiSus-C intelligent electronic control active suspension, the improvement of comfort and handling I have not experienced. Even I'm not sure how much this thing has improved, because I've experienced the old man EV and it's good enough. But isn't that what luxury cars are? To have, to have! W-HUD head-up display, dashboard navigation does not and does not affect the experience, however, luxury cars are to have! For example, active and passive safety systems, up to 85% of the high-strength steel in the whole car, you may not be able to use it for a lifetime, but you must have it!

Therefore, Han DM-p is not expensive, and it is not expensive to buy how much money it buys, because... No opponents! Pure electricity 200Km endurance, zero hundred acceleration of 3.7 seconds, power loss fuel consumption of 5.2L car, how much money is not, the only one!

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

Second, Han DM-i: both born p, he born i?

In "Romance of the Three Kingdoms", Zhou Yu sighed before his death: If you are born of Yu, how can you be born bright? This sentence is placed between Han DM-i and DM-p, which is equally appropriate. Born p, born i? Now that you already have a HamM-p, what more bike do you want? On the contrary, if there is no Han DM-p, Han DM-i is also a good choice, but compared with DM-p, it is really not fragrant.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

We use the logic of Han DM-p, luxury cars to look at DM-i, it is obviously not qualified. The first is power, zero hundred acceleration of 7.9 seconds, enough, but not big enough! Second: two-wheel drive. Therefore, the flagship version of the 242 endurance can be directly excluded, either buy DM-p, or choose a cheaper low-end, which is the han DM-i is the least worth buying a configuration. Compared with the exclusive type, spend 50,000 more, buy a 120Km pure electric battery life that you can't use 98%, which is not worth it.

Of course, the 242Km flagship also has aluminum alloy suspension, a higher-level driver assistance system and driver detection, W-HUD head-up display these configurations - as a luxury car, these configurations are not too much, but beyond the framework of the luxury car, they are not cost-effective. The wide temperature range heat pump air conditioning is indeed a very advanced technology, but it is very necessary for pure trams, but for hybrid vehicles, it is of little significance and is not necessary. In winter, the air conditioner without a heat pump does consume more energy, but I can't use oil.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

In addition, Han DM-p is four-wheel drive, BYD's electric four-wheel drive also has a heartwarming technology: and Bosch jointly developed dTCS, traction control system, under its blessing, stability and even control limit greatly improved, it can be said that the current four-wheel drive limit level of cars. I'm not sure if the Han DM-p and the new Han EV are on board, (no publicity, if any, is definitely a major mistake by the publicity department) but even if not, the follow-up can also be OTA upgrades.

The noble, honorable and exclusive type, referred to as 121Km endurance of high school and low matching, as a family car, the cost performance is still good. The low-end ratio is 215,800, taking into account the power and fuel consumption, the same support for fast charging, and 121Km pure electric endurance is enough for most people. Entry-level high-end, obviously 215,800 configurations are the most cost-effective.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

With more seat memory, rearview mirror memory and other functions, upgraded the Danna audio, there is a co-driver's heating ventilation, height and waist support adjustment, the family wife said, that must be on the middle, the difference is only 10,000 yuan, the cost performance is also good. As for the high-end model, this ten thousand yuan more, upgraded a lonely.

To sum up: Han DM-i, worth buying only the two lowest priced versions, and it may not be the best choice. You know, Han DM is still on sale, the same price of about 220,000 yuan, Han DM has 4.7 seconds of 100 km acceleration, pure electric rear drive, hybrid four-wheel drive. Although the details of assisted driving and car machine cannot catch up with DM-i, and do not support fast charging, but the product power itself can still be played today!

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

In fact, han DM-i's fuel saving is a false proposition. 121Km pure electric endurance, convenient charging, you need to worry about not the price of oil, but the problem of gasoline expiration. At this point, Han DM's slightly higher fuel consumption (comprehensive loss of electricity fuel consumption of about 7.5L) is completely acceptable. If you can charge, you don't need oil, what does it matter if you don't save fuel? And the four-wheel drive and power of Han DM are what Han DM-i can't give you at the same price. As for how to choose the two cars, it still depends on individual needs.

The advantage of The Ham DM is that even if the battery is broken, it will not stall, because it can drive in pure oil, which is equivalent to double insurance, while the DM-i model is not. But after all, it is the previous generation model, the 2.0T engine noise is greater than the 1.5T, the intervention feels obvious, and the comfort is worse.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

Third, the amount of Han EV is not increased, but the addition is not much

In terms of the appearance of Han EV, there has not been much change from the previous generation, so why hasn't it been greatly changed? Because this shape has an excellent drag coefficient, only 0.23, and the wind resistance coefficient is something that you look at the rearview mirror. Therefore, the new Han EV only added the taillight design of the Chinese knot and made an upgrade in the interior. And the appearance has not changed much.

More disappointing than the look and feel is that there is no upgrade to e-platform 3.0 technology. It is not very accurate to say that it is disappointed, it can only be said that it is an unrealistic expectation of an old fan. It's easy to change the car, but changing a platform is almost the same as building a new car. Here we also have to spit on BYD's product planning: Dolphin and Yuan PLUS use the more advanced e-platform 3.0, while the Han and Tang flagship models use the previous generation of e-platform 2.0.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

Speaking of which, I understand why BYD did not launch the flagship product of e platform 3.0 first, generally the new platform is released, it should be on the flagship, and the sea lion is followed by a smaller seal, so that the technical advantages of the new platform can be fully exerted. If BYD does this, the status of Han and Tang will be embarrassing. In the field of new energy, these competitors are not very powerful, Hantang and other 2.0 have been able to take the lead, and no one can directly squeeze out the toothpaste of the 3.0 flagship.

At present, the Genesis Edition and Qianshancui are strictly equivalent to the products of e-platform 2.5. At the very least, the improvement of heat pump air conditioning on winter battery life is very obvious, and the top DiSus-C intelligent electronic control active suspension is also a luxury benchmark.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

In this sense, the new Han EV is actually worth buying only the four-wheel drive version - whether it is the four-wheel drive exclusive version of the Genesis version, or the Qianshan Cui limited edition. The reason is also very good, the two-wheel drive long endurance version, the advantage is 715Km pure electric endurance - the endurance does not matter the length, only enough and not enough. For the vast majority of people, I bet you won't be able to use the last 100Km. And what you're losing is four-wheel drive, 3.9 seconds of performance, active suspension.

The point is that the gap between the two-wheel drive and the four-wheel drive is almost negligible, the genesis version of the two configurations are 269,800 and 287,500, respectively, while the four-wheel drive version is 288,600, although the two-wheel drive flagship is slightly higher than the four-wheel drive premium configuration, but it is something innocuous. Compared to the four-wheel drive and power, it is insignificant.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

As for the Genesis Edition Four Wheel Drive and the Qianshan Cui Limited Edition, it is a completely different car selection logic. The Genesis version of the four-wheel drive is obviously more cost-effective, after all, the difference between the two is more than forty thousand, the performance is the same, the configuration is obviously unable to pull away such a large difference. In pursuit of cost performance, it is definitely necessary to choose the genesis version of 288,600 four-wheel drive. And the Qianshan Cui limited edition needs to be looked at with the logic of luxury cars. People worth hundreds of millions of dollars will also choose Han EV, such as Yu Minhong and Cao Dewang, who were han EV owners before. However, they will only choose the top match, that is, the Qianshan Cui Limited Edition. In other words, if you buy the Genesis Edition four-wheel drive, your spending power is 300,000, but if you buy 330,000 Qianshancui Limited Edition, your spending power is impenetrable. It depends on what you are pursuing, the pursuit of the cost performance of the car, buying the Genesis four-wheel drive version, pursuing things other than the car, the extra forty thousand, buying more than just the configuration. Luxury cars, can spend tens of thousands more for the appearance, Qianshan Cui is in line with the logic of luxury cars, the paint gives people a shocking look, the key is to see if you can afford to consume.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

In the front, Han DM-i and Han DM-p still leave a lot of living space for the old Han DM. The upgrade of Han EV this time has a longer battery life and richer configuration, but the price has not increased much. That is, the old model has been almost completely replaced.

For example, the Genesis edition four-wheel drive compared to the 2020 four-wheel drive high-performance version, the price difference between the two is less than 5,000 yuan, a heat pump air conditioning, an active suspension, plus the improvement of the auxiliary driving function and other configurations, it is definitely worth the money. The long endurance version of 260,800, compared with the current long-endurance version, has increased the endurance of 100Km, heat pump air conditioning, and the price difference is less than 10,000 yuan. As for the entry-level two configurations, it is true that the price is higher, but I still do not recommend it, because the seal of e platform 3.0 is about to be listed, if the price difference is not large, it is obviously more worth choosing for seals.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

The Han family is getting bigger and bigger, and after this upgrade and redesign, ev, DM-i, DM-p and the previous generation DM3.0 have four different powertrains, as many as a dozen configurations, which is really dazzling. After my initial screening, I can roughly leave behind several configurations like this:

Han DM-p: King, the budget is enough to start directly.

QianshanCui: The recommendation index is slightly inferior to Han DM-p, suitable for users who prefer pure electric models or have less long-distance needs.

Han EV Genesis Edition Four-Wheel Drive: The recommendation index is equivalent to Qianshancui, depending on whether you want a car or something other than a car, its cost performance is higher.

Han new car release, the whole series of products force analysis: it is time to give BYD some luxury car respect

Han EV Genesis Edition two-wheel drive and Han DM-i minimum other models: not recommended.

Han DM-i minimum match: can be bought, but also can consider Han DM.

Old Han EV: No big discounts are not recommended - BYD's current output is sales, and it is unlikely that there will be big offers, so it is not recommended.

Wait for the party to never lose, especially BYD fans, hold the banknote, perhaps should wait for the seal to go public and then comprehensive comparison.

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