Denza is a brand jointly built by BYD and Daimler, the parent company of Mercedes-Benz, and its second medium-sized SUV will be released this year. The new car emphasizes the attributes of smart fashion and will adopt a new LOGO. It is expected that the starting price of the new car will be about 280,000 yuan, and it will directly compete with models such as the Weilai ES6 and tesla Model Y after listing.
Denza MPV
BYD Don
The logo used by Denza's new MPV
Tesla Model Y (from 316,900)
NIO ES6 (358,000)
Denza's product positioning is higher than that of THE BYD Dynasty series, and the only model on sale at denza, Denza X, can be seen as a "shell change car" of BYD Tang, with a starting price of 289,800 yuan after subsidies.
It is expected that Denza's second medium-sized SUV will adopt a new design, also available in plug-in hybrid and pure electric versions, and equipped with BYD's newly developed "blade battery", of which the pure electric version of the NEDC is expected to have a range of more than 600 kilometers. Considering that the Denza brand has been losing money for many years, it is urgent to open the situation through a hot product, and after BYD increases the share ratio to 90%, it is bound to invest more resources in the Denza business. The starting price of the new car may be lower than dentist X, around 280,000 yuan or even lower.