On April 8, SAIC Motor announced its sales report for the first quarter of 2022, and the data showed that a total of 1.22 million vehicles were sold from January to March, an increase of 6.8% year-on-year. Among them, SAIC Passenger Vehicle Company sold 194,000 units, an increase of 33.7% year-on-year; at the same time, its new energy vehicles also continued to sell more than 192,000 units, an increase of 27.7% year-on-year; overseas market sales exceeded 172,000 units, an increase of 44.9% year-on-year.
In terms of brands, SAIC Maxus sold nearly 51,000 vehicles, an increase of 33.7% year-on-year; in terms of new energy, SAIC-GM-Wuling and SAIC's own brands maintained their advantages; in terms of joint venture brands, SAIC Volkswagen's sales increased by 33% year-on-year.
It is precisely because the joint venture brand, the new energy sector and the export sector have all performed well, SAIC Motor Has achieved production and sales "outperforming the market" while actively preventing the epidemic and fighting the epidemic. Not only that, the chip shortage problem has been alleviated, coupled with the contribution of the Volkswagen brand and Hongguang MINI EV, SAIC May have a good market performance.
In fact, the outbreak of SAIC's new energy sector and autonomous sector is traceable, and it can be seen from the core strategy of the new four modernizations proposed long ago that its focus is on the layout of new energy and intelligence. Among them, saic motor group in the field of new energy is the most successful saicel GM Wuling, although this car is not profitable, but to a certain extent to help it solve the double integration problem. Of course, in order to take advantage of the chase, SAIC-GM-Wuling has also successively launched Hongguang MINIEV GAMEBOY, Wuling NanoEV, Baojun KiWi EV and other scooters.
In terms of intelligence, SAIC Motor has innovated and built Zhiji Automobile and Feifan Automobile. According to official information, Zhiji L7 PRO is equipped with a "cloud pipe end" integrated intelligent vehicle solution, with surging power, innovative electrification technology and master chassis tuning; Feifan Automobile is based on a new intelligent evolutionary architecture, equipped with a unique PP-CEM pixel-level point cloud fusion high-level intelligent driving solution and Trinity multi-dimensional sensory interaction cockpit.
Returning to the sales level, SAIC Motor maintained a stable and good development trend in the first quarter, which may represent a slightly effective strategy of SAIC Motor. 2022 has passed 1/3, so where can SAIC Make a breakthrough? At present, the problem of chip shortage has been alleviated, but the crisis has not been completely lifted, so it is imperative to solve the problem of chip supply. In addition, the field of new energy will also be a key development item of SAIC Motor, and from the ranking of new energy manufacturers in February, it can be seen that the Volkswagen brand is still the "bellwether" of the joint venture brand.
In fact, there are many joint venture brands launched new energy vehicles, but the Volkswagen brand is more popular with consumers, taking this opportunity, SAIC Motor Group for SAIC Volkswagen "ID. electric family" upgrade equipped with intelligent parking assistance, door opening warning, emergency auxiliary lights and many other intelligent functions; the whole series of intelligent vehicle connection system 4.0 functions are further expanded, you can view the vehicle status, charging statistics and predictive maintenance light functions at any time.
In addition to upgrading products, the marketing model is also its breakthrough point. From Hongguang MINIEV, it can be seen that SAIC's channel layout is very "personal", according to official information, it is understood that it has made the brand image younger through cross-border marketing, event marketing, event marketing and community marketing.
Automotive network review: Does the way of intelligence and new energy going hand in hand work?
In recent years, the most heard words in the automotive circle are intelligence and new energy, so car companies have launched brands or models that have both, such as SAIC Zhiji, Changan Avita, Geely Kr and so on. But what everyone is more concerned about is what car companies want to do, what they can do, and what they can bring to the industry or consumers. Judging from the planning and practices of SAIC Motor, it will be found that it has been moving closer to the new four modernizations, and if it finds a breakthrough, it is expected to meet a new outbreak.