In March, Zero Run Automobile surpassed Weilai with 10,059 deliveries, and was included in the first camp of new forces delivery together with Xiaopeng, Nezha and Ideal. After April 2021, zero-run cars have always maintained a steady and rising growth trend, compared with "Wei, small, rational", the delivery of 43121 vehicles in the whole year of zero-run is indeed nothing, but compared with the former self, it can indeed be said that zero-run has made some movements. Entering January this year, zero-run deliveries reached a new high of 8,085 vehicles, an increase of 434% year-on-year, although in February under the influence of the Spring Festival holiday, deliveries fell back to 3435 vehicles, but still maintained a year-on-year increase of 447%.
In March, the sales volume exceeded 10,000, so that Zero Run could finally stand shoulder to shoulder with Xiaopeng, Nezha, Ideal and Weilai. On March 17, Zero Run Auto officially submitted a listing application to the Hong Kong Stock Exchange, which also means that after Weilai, Xiaopeng and Ideal, Zero Run is expected to become the fourth listed new car-making force in China, although Zero Run still maintains a state of loss, Zero Run still has its own advantages, which is also the reason why sales are stable and rising and many people are optimistic that Zero Run is expected to advance to the first echelon of new forces.
Full-stack self-development is not enough zero-run global self-research
Most new forces will come up with the topic of self-research, such as Weilai's self-research, Xiaopeng intelligent self-research, etc., but zero-run will carry out self-research more thoroughly, and it is also the second car company to carry out global self-research after Tesla. Global self-development is the core competitiveness of zero running, hardware architecture starts from resistance, software starts from code, electronic components, circuit boards, structures, software, operating systems and even headlights are the results of zero running self-development.
In order to achieve the research and development goal of safety, capacity and volume balance, zero run has added a revolutionary single-cell double insurance design: on the one hand, the large fuse in the circuit is "rounded into zero" and converted into 18A fuses of each battery cell; on the other hand, coupled with the design of the high and low voltage full isolation of the battery module, the series of electricity is avoided, so that the safety of the battery pack reaches the world's leading level, and the dangerous situation of "one collision and ignition" of foreign electric vehicle models is avoided.
The charge and discharge efficiency of the zero-run BMS system is 97.7%, which is better than the conventional level of 94% in the industry. Combined with the zero-run self-developed high-precision and high-integration detection module, it can extend the battery life by 20%, high energy density, lightweight battery pack module design, high charge and discharge efficiency, and leading safety assurance program, which has become a huge technical advantage of the zero-run S01 battery system.
The world's first all-in-one electric drive assembly will drive the motor, motor controller and reducer three-in-one feat. It is 30% lighter and 40% smaller than the traditional design of the same performance, and the overall weight is only 91kg, but it is not inferior to the pure electric model of the first-line luxury brand in terms of power. The unique mode and capability of this system has built a platform-based E-E architecture and vehicle architecture that can be highly reused between different electric vehicle models and saves a lot of costs.
Although zero-run is still in the loss stage, it has also accumulated a large number of self-developed core technologies, self-built factories, and listed 3 mass production vehicles. It has built an intelligent power system, an automatic driving system and an intelligent cockpit system. As of December 31, 2021, Zero Run Technology's R&D personnel accounted for 33.9% of the total number of employees; as of March 17, 2022, Zero Run Technology had 925 registered patents, 570 patent applications, 194 registered trademarks and 13 software copyrights in China.
Affordable, longer battery life, smarter configuration
With the improvement of people's consumption level and the continuous improvement of the quality of life, 15-300,000 yuan is indeed a market that is more in line with the needs of mass consumption, and the data of Frost & Sullivan, which uses zero running, also shows that it is expected that in 2026, 15-30 million yuan of new energy vehicles will account for 49.1% of the sales of new energy vehicles in the Chinese market. But because of this, the competition in this market is also very fierce, Xiaopeng, Nezha, BYD are currently focusing on this range, in addition, the ideal overall coverage of 150,000 -500,000 price range, that is, there is a plan to explore.
Although it is mentioned in the prospectus submitted by Zero Run that it is positioned as a new energy vehicle market of 150,000-300,000 yuan, the three models currently on sale are the pure electric coupe S01 that began to be delivered in July 2019, the pure electric mini car T03 that began to be delivered in May 2020, and the medium-sized pure electric SUV C11 that began to be delivered in October 2021, except for the price of the C11 between 179,800 and 229,800 yuan, the price of the other two models is around 100,000 to 150,000 yuan. In April and November 2021, zero-run sales increased twice, respectively. Even the sales volume in December 2021 is already close to the sales volume of the whole year of 2020. In 2021, the sales line achieved a year-on-year increase of 443.5%. According to Frost & Sullivan, zero-run cars are the fastest growing of emerging electric vehicle companies in China.
The endurance and automatic driving functions brought by the global self-research are also rare in the same level of models. The T03 is equipped with an electric motor with a power of 80 kW, while most of the models in the same class use motors around 30 - 55 kW. Unlike other car companies purchasing from Mobileye and NVIDIA, C11 uses 2 zero-run self-developed Lingxin 01 chips, 8.4 TOPS computing power support C11 has L2+ level of intelligent assisted driving, T03 less than 100,000 yuan of cars can also experience assisted driving and intelligent parking. Global self-research allows almost everything in the zero-run car to be iteratively developed based on its own needs to achieve OTA upgrades, including seat controllers, rearview mirror controllers, vehicle controllers, three electrics and so on.
TO3 into the sales pillar to catch up with this bus
The zero-run T03 model accounted for nearly 90% of the total deliveries in 2021, with sales of 39,149 units, becoming a veritable sales "handle" for zero-run. I have to say that the Zero Run T03 looks very cute and very sweet. Unlike many new energy models, the mid-grid part of the zero-run T03 is not fully enclosed, but retains an opening similar to a smiling mouth. The interior part is not too much decoration and looks relatively simple. The center console section is the maximum space to play the modification. Combining the high-gloss panel at the air conditioner outlet with the hard plastic panel on both sides of the multimedia display, the owner can use his imagination to transform.
When you come home from work, you want to get together with your friends, connect with the vehicle through the mobile phone APP, and turn on the air conditioner in advance to adjust the car to the appropriate temperature. Sitting in the car, the vehicle directly starts the vehicle after confirming through the facial recognition function, taps the voice control eviction button on the steering wheel, directly tells the zero run T03 where you are going, and the navigation can automatically recommend the optimal route.
Leapmotor Pilot Intelligent Driver Assistance System, 15 high-precision sensors, 10 intelligent driver assistance functions, make driving easier. If you ignore the speed limit sign on the road, it doesn't matter that the SLIF speed limit sign identification system will automatically identify the speed limit sign on the road, and when it finds that the vehicle is speeding, it will automatically issue an early warning signal to remind the driver to reduce the speed. If the DFM fatigue driving warning system also detects that the driver is in a state of fatigue driving through the face recognition camera, the system will send a prompt through the combination of dashboard, image and sound to ensure that the vehicle can drive while the driver is awake.
The people evaluate the car
In people's eyes, Zhu Jiangming, the founder of Zero Run, is a person who dares to say big words, "catching up with Tesla in three years", "achieving sales of 200,000 vehicles in 2022", "achieving sales of 800,000 vehicles in 2025"... These words are like a big pie presented to the world. Regardless of whether this founder really talks big or really has confidence in his own products, it is certain that Zero Run has indeed made some voices and has its own core competitiveness in the ranks of the new forces. In the ranks of the new car-making forces, zero-run cars completed the delivery of 10,059 units in March, successfully breaking the game and entering the top five of the new forces. We all hope to see our own brands have better results, but how long the delivery volume of breaking 10,000 can last, and whether it can really always go hand in hand with "Wei, small, rational, which", it will take time to prove.