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THECAPITAL
Zhang Yunfei, sales director of Xinguo Power
"At the beginning of research and development, Sinotruk Group set a goal, not only to be the first in China, but also to be a world-leading and completely domestic waxing truck."
This article totals 2767 words, about 3.8 minutes
Author | Editor | My people
Source | Rongzhong Finance
（ID：thecapital）
The 24th Beijing Winter Olympics, "wonderful, extraordinary and outstanding", has come to a perfect end, and while warmly celebrating the mainland's ranking third in the medal table with a total of 15 medals, creating the best result in the history of the Chinese Winter Olympics, there are service support teams from all walks of life outside the arena to refresh the green history for the Winter Olympics.
Shanghai Xinguo Power Technology Co., Ltd. is one of them. Xinguo Power Co., Ltd. was established in 2014 and is headquartered in Baoshan District, Shanghai. It is a high-tech enterprise and software enterprise in Shanghai. The company focuses on the research and development, manufacturing and sales of new energy trucks, engineering machinery, mining vehicles and other commercial vehicle power control systems; the full range of products covers, and the main sales products are multi-integrated controllers, motor controllers, motors, vehicle controllers, etc.
Xinguo Power and Sinotruk Group manufactured China's first snow wax car to serve the Winter Olympics, equipped with Xinguo Power four-in-one controller system assembly of snow wax car delivered and used, has traveled with the national team to Xinjiang, Hebei, Shanghai, Beijing and other places, traveled more than 10,000 kilometers. In the process of guaranteeing the three stations of Xinjiang Hot Spring Station, Hebei Chongli Station and Shanghai Yangpu Station, it has withstood the tests of long-distance driving, plateau climate, low ice and snow, strong wind and bad weather, etc., the snow wax truck has 24 hours of uninterrupted power supply and heating, and 6 waxing equipment provides a high-quality equipment foundation for waxers.
During the training period in Xinjiang, a number of waxers worked in the snow wax car for more than 10 hours a day, preparing two skis for each athlete every day, which smoothly guaranteed the progress of the training and competition. In the 10 events of the FIS Cross-Country Skiing Points Competition held in Xinjiang, the Chinese team won 7 gold, 4 silver and 4 bronze.
After 2017 and 2021, on January 4, 2022, the General Secretary's first inspection in the New Year once again focused on the Beijing Winter Olympics. This is also his fifth field trip to prepare for the Winter Olympics. During the inspection, the general secretary also boarded China's first snow wax car.
This snow wax car has applied for a total of 79 patents, including 22 invention patents, which is not only a key equipment to support the training and competition of the national team of the Beijing Winter Olympics, but also will serve the national team for a long time.
Rongzhong Finance (ID: thecapital) took this opportunity to interview Zhang Yunfei, sales director of Xinguo Power, to hear the story behind Xinguo Power's help in the Winter Olympics.
The following is the interview content of Xinguo Dynamics for the benefit of readers.
Rongzhong Finance: What is the process of cooperation between Xinguo Power and the Winter Olympics? What are the stories of collaboration? How do you rate this partnership?
Zhang Yunfei: It can be said that we went from "not knowing the snow wax car" to building "China's first snow wax car". This makes us proud.
In order to improve the service guarantee level of the national team of the 2022 Beijing Winter Olympics, in 2020, the State General Administration of Sport entrusted Shandong to carry out the development of snow wax vehicles. The Shandong Provincial Party Committee and Provincial Government attach great importance to it and set up a joint research headquarters of snow wax vehicles with two vice governors as the commander-in-chief, which gathers the technical strength of more than ten units such as the Shandong Provincial Department of Industry and Information Technology, the Shandong Provincial Sports Bureau, the Shandong Provincial Science and Technology Department, China National Heavy Duty Truck, the Shandong Industrial Design and Research Institute, and the Taishan Sports Industry Group.
The Research Institute of Sinotruk Group informed us that we need to develop a hybrid four-in-one integrated controller assembly to be used on the snow wax car, "When I first heard about this task, everyone didn't even know what the snow wax car was, and we didn't know what functions the four-in-one controller needed to achieve."
"At the beginning of research and development, Sinotruk Group set a goal, not only to be the first in China, but also to be a world-leading and completely domestic waxing truck." The goal set by SINOTRUK Group, as a supporting supplier, we need to carry out research and development in full accordance with the planned time node of SINOTRUK.
In the end, which lasted 11 months, our company completed the design, research and development and manufacturing process of the heavy-duty truck hybrid four-in-one controller, and the four-in-one controller system was completely autonomous and controllable. On September 26, 2021, China's snow wax car officially rolled off the production line!
The successful development of the snow wax car, Xinguo Power fully demonstrated the ability and level of research and development, laying a solid foundation for the construction of the "National Sports Industry Technology Innovation Center"; the successful development of the snow wax car provided a strong guarantee for the excellent results of the mainland ice and snow athletes, and contributed to the wisdom and strength of Xinguo.
Rongzhong Finance: What strategic developments does the company have next?
Zhang Yunfei: We still focus on talent strategy and product strategy in terms of development strategy. In terms of talent strategy, the talent concept of Xinguo Power is that talent is the core competitiveness of Xinguo Power, the carrier of Xinguo Power's technology and management ideas, and the engine of Xinguo Power's innovation. Then, how xinguo power achieves talents: openness and growth is the embodiment of xinguo power's value self-confidence. Sharing innovation, borderless technological growth, and supporting higher education on-the-job education have enabled Xinguo people to continuously evolve in technology and management. Xinguo Power's talent team brings together the core R & D team, most of the members are from Well-known domestic universities such as Jida, Tongji, Harbin Institute of Technology, etc., and the core team accounts for more than 50% of the master's degree.
In terms of product strategy, our company currently has 4 product lines. Motors: Motor products can cover the entire new energy commercial vehicle category, including buses, special vehicles, trucks, etc. The application of these models has different power requirements for the motor, and at present, our company can provide a full range of products. Single electronic control: Our company can provide commercial vehicles from 60kw-400kw full power range controller products. All-in-one products: highly integrated electronic control, PDU power distribution, air pump motor controller, oil pump motor controller. All-in-one products have many advantages such as high power density, high integration, low cost, and light weight. Vehicle controller: The company has a mature vehicle controller product that meets the use scenarios of commercial vehicles, and integrates many functions such as UDS diagnostics. The product performance is stable and reliable.
Rongzhong Finance: What are the ideas and development ideas of scientific and technological innovation in the industry in which the company is located?
Zhang Yunfei: New energy vehicles provide important opportunities for the transformation and upgrading of the mainland automobile industry and the realization of high-quality development. At the same time, it also helps the long-term healthy and sustainable development of the national economy and the realization of the "double carbon" goal; our company relies on the national strategy, based on the field of new energy commercial vehicle motor electronic control, and actively promotes product upgrading and the development of "all-in-one" integrated products, and the products move towards lightweight, miniaturization and low cost. The current industry development trend mainly presents four major characteristics:
High security: More and more integrated functions, increasing safety requirements.
High power density: the shape and volume are developing towards miniaturization.
Intelligent: Digital intelligence is an important development direction.
High efficiency: New technologies such as silicon carbide and flat-wire motors are driving energy efficiency.
Rongzhong Finance: Does the company have external investment? How do you work together and empower each other?
Zhang Yunfei: Yes, Dachen Venture Capital, DT Capital, Yonghua Investment, etc. are all our investors.
In terms of mutual cooperation and empowerment, on the one hand, investors actively pay attention to the company's business dynamics. Understand the company's product development, market conditions, business progress, etc., and at the same time support the company in all aspects according to its own resources.
On the other hand, through the platform of investment institutions, such as Dachen Entrepreneur Club, Dachenhui, cooperation with local governments, etc., visits and special lectures of outstanding enterprises are organized from time to time to promote the sharing of information and resources between enterprises. Establish a bridge between the company and the same industry, local governments, and industries, provide resources for the company in all aspects, and actively participate in the company's development process.
Rongzhong Finance: Is there any need for financing development? And what are your intentions to go to the capital markets?
Zhang Yunfei: Yes. After years of ups and downs in the new energy industry, many companies have fallen, and the company has also found its own way in the stumbling. The company has very high-quality customers in the field of commercial vehicles and construction machinery, and after several years of technology development, various tests and verifications, prototype installation, small batch production, has entered the stage of mass production and technology optimization. If financing is carried out, the next step can better seize the opportunity to develop itself, quickly occupy market share, and become bigger and stronger in this field.
Under the guidance of the national environmental protection goal of "carbon peaking and carbon neutrality", the market prospects of new energy heavy trucks and construction machinery are beyond doubt. The price of a new energy heavy truck/ construction machinery has reached millions of yuan, and 10,000 units is a market of 10 billion yuan. According to public data, in 2021, domestic new energy heavy-duty truck sales have begun to rise all the way, and the annual sales volume exceeded 10,000 vehicles for the first time, an increase of nearly three times year-on-year, far exceeding industry expectations. In January 2022, sales reached 2283 vehicles, an increase of 1318% year-on-year (data from the latest release of traffic insurance terminal sales data), if the future market continues to develop, it will be a market of hundreds of billions of yuan. In this context, the company concentrates on business development and applies for listing at an appropriate time to make greater contributions to the development of the new energy automobile industry!
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