Last night, Lantu's second model, The Lantu Dreamer, was officially pre-sold. As an electric luxury MPV model, Lantu Dreamer launched two versions of four-seater and seven-seater this time, of which the seven-seat version is pre-priced at 380,000-400,000 yuan, and the pre-price of the four-seat customized version is from 600,000 yuan. According to Lantu's publicity, Lantu Dreamer can meet the needs of high-end business people and comfortable family travel at the same time, and will be officially listed in the second quarter of this year, and will be delivered in July this year.
After the press conference, Lantu has announced that Dreamer has 1,000 orders, and the effect is good. It should be said that MPV models have always been new energy sources, especially the "desert" of pure trams. This time, Lantu Dreamer also launched two models of pure electricity and extended range at the same time, trying to meet the actual needs of different groups of people. So is it really competitive in the MPV market?
The configuration is worthy of luxury
MPV models are generally not very important in terms of handling and other aspects due to their special use scenarios and characteristics, but the creation of comfort and luxury can make the product quite competitive.
From the perspective of the positioning of the dreamer, luxury is also its main selling point. The 3200mm wheelbase is matched with the overall size of 5315x1980x1810mm, and these two data are not inferior to the various configurations of the Buick GL8, as long as the design is proper, it should not suffer in space.
And in terms of comfort configuration, the Dreamers are also one after another. The first is the combination of aluminum alloy front double wishbones, rear five linkages and adaptive air suspension, which can be performed well in terms of vehicle passability, stability and comfort.
In particular, the Dreamer is a new energy MPV with air suspension + CDC and magic carpet function in the world, which has not yet been tested, but from the previous experience of other models equipped with similar configurations, these configurations are indeed worth looking forward to.
For example, the "magic carpet function" can use intelligent technology to monitor and analyze the road conditions in advance, real-time feedback and adaptive cushioning and shock absorption, providing full-time body stability and bringing better driving experience.
In terms of intelligence, Dreamer uses qualcomm 8155 chips, with gigabit 5G network, support for L2+ level assisted driving functions, in addition to automatic parking and remote parking functions, which makes up for the "small regrets" when we previously evaluated another MPV Kia Jawa - after all, for the huge MPV, the parking inbound function is really very practical.
Extended reading: "Super Unboxing: What kind of assisted driving experience should a car have with a huge American MPV?" 》
Business positioning: still play Buick GL8
Although both the four-seater version and the seven-seater version were launched, considering the price range given at the time of pre-sale and combined with the characteristics of the MPV model, we believe that the seven-seater version will still be the main force in sales at present. And looking at the business crowd, it is clear that the dreamers still have to face the first ace Buick GL8 from the MPV model.
The price of 380,000-480,000, the layout of the seven-seater, basically in the same range as the Buick GL8 Ivy Seven-SeatEr Edition (463,900 yuan), and this model is also higher priced in the seven-seat model of the Buick GL8, the suspension type of the former McPherson rear multi-link, and the mainstream 2.0T engine of Buick with the power combination of 9AT, the challenge of leaving a Lantu Dreamer is still not small.
At the level of commercial vehicles, we cannot purchase according to the idea of family cars, vehicle configurations can not fully pull the competitiveness of vehicles, brand shaping and luxury creation may affect the sales of vehicles to varying degrees. Therefore, at present, the pressure on other cars brought by the crushing sales of the Buick GL8 on this pricing is really not small. After all, choosing a car that everyone is familiar with is still convenient and reliable.
Of course, the uncertainty and immediacy of business travel may also have some impact on the pure electric version of the Lantu Dreamer, especially most of the users in this category have a relatively limited demand for license plates, so the Dreamer should still cut into this demand through extended range models.
In addition, the Buick GL8 will be less than the Dreamer due to the number of ownership in the secondary decoration and modification difficulty, but whether this will affect the sales of the Dreamer, we still do not know.
Home Positioning: All seven SUVs are rivals, such as the Ideal L9
In the home use scenario, in this part, in addition to facing some MPV models, the six-seat or seven-seat SUV that has appeared in large quantities since the beginning of the past two years will actually compete directly with the Lantu Dreamer, and among them, we especially want to say that it is actually the ideal L9 that has been hotly discussed recently.
As a large SUV with 2+2+2 positioning, the ideal L9 has a wheelbase of 3100mm and a body size of 5200x1998x1800mm, which is equivalent to the Lantu Dreamer overall, and the estimated price is 45-500,000, which is more expensive than the seven-seat version of the Dreamer.
However, the ideal L9 continues the ideal has always been the "daddy positioning", creating a five-screen interaction, five-screen interaction, large-size HUD and dual 15.7-inch car-grade OLED dual screen are all types that look particularly stylish.
Coupled with the switch direct connection screen projection through the Type-C interface, the design of supporting four people playing games in the car should be said to be able to pull the scene of the baby in the car to the extreme.
In contrast, Lantu Dreamer is more moderate and stable at the household level, and may indeed be inferior to the ideal L9 in some eye-catching functions, but it does have more advantages in some basic functions, and Lantu Dreamer still has an advantage of 50,000-80,000 in terms of price, which cannot be ignored in the household population.
In addition to the range-increasing plan, Lantu Dreamer has an extra pure electric model to choose from - for those families whose activities are limited to self-driving trips in surrounding cities, this is still an attractive choice, and pure tram license plates will continue in first-tier cities.