On April 8, SAIC-GM-Wuling announced that the "Street Bully" Hongguang MINIEV GAMEBOY was officially launched, and a total of 4 models were launched for the new car, and the play model and the play coffee model provided a range of 200 km and 300 km, and the official guidance price was 55,800-69,800 yuan. The target user group of this car is "male" owners, mainly upgrading the power, endurance and size, and the blind orders before the listing have exceeded 30,000, of which male users account for 77%.
From now on, users log on to the LING Club APP/Mini Program, LING LAB, Tmall/Jingdong official flagship store and other platforms, 9.9 yuan to upgrade the Tide Cool courtesy, enjoy the high value of 4050 yuan "Supreme Tide Creator Gift Package", including zero sense tasting gift - enjoy 2000 yuan Tide Creation Fund, on THE LING LAB to play Chao Chuang (only 300km endurance models); tide-level novice gift - ultra-low interest, ultra-low down payment, 5 years of ultra-long loan a variety of financial solutions; game rights gift - Give LING Club 500 LING value (equity mall redemption gift).
New Car Highlights:
1. The appearance can choose the body kit to make the vehicle more personalized.
2. The body size is further improved compared with the Hongguang MINIEV on sale, and it has more advantages in terms of space.
3. The steering wheel shape is more designed than before, and the leather and fabric are mixed and matched with one-piece seats.
4. There are 13 storage spaces inside the vehicle, and after the rear seats are lowered as a whole, the trunk volume can reach 347 liters.
5. At the same time, it has 200km/300km cruising range, 3.3kW stable and efficient charger, 30kW drive motor, and more intelligent "skills" such as remote car searching, intelligent opening and closing of doors.
New Car Introduction:
The overall design is still relatively cute, and the closed grille is matched with a rounded rectangular headlight group on both sides. At the same time, Wuling officially emphasized that users can choose the body kit through the "original personalized customization service platform" to make the vehicle more personalized, and the parts that can be upgraded include the roof box/luggage frame/crossbar, the body surround trim, the front laser carving decorative parts, the rim decorative cover, the personalized car sticker, the color change film, the fender and other decorative details, which are more personalized than the ordinary version of the model. The rear shape of the car has also been upgraded to look "square". In addition, the new car also added a "GB" logo to further indicate a special identity, and the body color is divided into four types: Hurricane Phantom, Jungle Crossing, Interstellar Roaming, and Party Sweetheart.
In terms of space, it has been further improved, and it is more spacious than the current model, with Wuling Hongguang MINIEV GAMEBOY length, width and height of 3061/1520/1659mm and wheelbase of 2010mm, respectively. Compared with the Hongguang MINIEV on sale, the body size of the new car has increased, of which the body length has increased by 141mm, the wheelbase has increased by 70mm, and the advantage of interior space is more obvious.
The interior is more practical and the seat texture has been improved. Wuling Hongguang MINIEV GAMEBOY uses a large number of diamond-shaped elements and colored decorative lines, equipped with a 7-inch color LCD combination instrument cluster and a functional wind steering wheel, with a Chinese logo knob and a knob-type electronic gear shift mechanism, providing heating and cooling air conditioning, main driver sun visor with makeup mirror configuration.
It is worth mentioning that Wuling Hongguang MINIEV GAMEBOY adopts a one-piece seat mixed with leather and fabric, which is designed according to ergonomics and has a certain improvement in comfort. At the same time, the vehicle has added a cup holder in the main driving position, which improves the convenience to a certain extent.
The safety is doing well, the whole vehicle adopts high-strength steel ring cage body design, and the whole series is equipped with safety features such as main driver airbags, ABS anti-lock braking system + EBD braking force distribution system, low-speed pedestrian warning system, tire pressure monitoring, and rear ISOFIX child safety seat interface.
In terms of intelligent connection, users can control it through the remote APP, including being able to view the car condition, the status of the door switch, including the function of remote car search, etc., including mobile phone car keys and so on.
In the power part, Wuling Hongguang MINIEV GAMEBOY power battery system is rated at 116V, the power battery system is rated at 230Ah, and the peak power of the drive motor is 30kW. The battery capacity is 17.3kWh and 26.5kWh, respectively, and it is still a lithium iron phosphate power battery, and the cruising range provides two options of 200 km and 300 km. Compared with the 120 km and 170 km of the Hongguang MINIEV model, the mileage of the new car has been greatly improved, and the applicable scenarios are more abundant.
In terms of charging, users can use AC charging piles or home 220V such as charging triangle sockets with ground wires, which can be charged at any time, and the charging time is shortened to 5.5 hours to 8.5 hours.
China's first original personalized customization service platform LING LAB was launched
BY CREATING THE "FIRST ORIGINAL FACTORY PERSONALIZED SERVICE PLATFORM" LING LAB IN CHINA, SAIC-GM-WULING provides users with a "one-stop landing service ecosystem", allowing users to achieve a 0 threshold for tide creation, and 0 basic players can easily get started. It is reported that the official will arrange THE LING LAB offline experience zone in 246 stores in 198 cities.
LING LAB is fully user-oriented, optimizes the user experience, provides users with official high-end quality suites and personalized co-creation solutions by aggregating massive design resources and professional product development team advantages, and at the same time, with O2O digital channels, self-built logistics systems, five-star engineering teams, and full-chain customer service, from online optional installation to offline one-stop landing services, breaking the traditional "standardized" car purchase process and opening up a new model of user tide car purchase. The platform has also gradually formed a new cultural circle layer, including the LING Club cultural community, the regional play car circle layer, the pan-car life circle layer, etc., to create a cultural exchange position for users. LING LAB will be committed to setting a new benchmark for "products & services" in the industry and becoming a "leader in the new culture of young car play".
brief summary:
Since its launch in 2020, Hongguang MINIEV has won the favor of more than 650,000 users with its "hardcore" product power. Wuling Hongguang MINIEV GAMEBOY has a more personalized shape than the ordinary version, larger body size and richer configurations, and provides two endurance options of 200 km and 300 km. And synchronously equipped with "the first domestic original factory personalized customization service platform" LING LAB DIY creative customization is also officially launched, through this platform can provide car owners with a more personalized car matching program, its future sales performance is worth looking forward to.