Listing date: March 29
Brand: Zhiyi
Guidance price: 408,800 yuan
Level of concern: ★★★★★ (Very important new energy vehicle series)
Keywords: SAIC + Ali + Pudong, benchmark ET7, the new forces of traditional forces, Williams, big abalone, 3.87 seconds, DLP pixel projection headlights, 263.+12.3+12.8 ultra-high score screen, IM OS, IM AD, upgradable lidar
Zhiji has been released more than a year ago, followed by models unveiled, and then there are A rounds, angel wheels of various "innovative pre-sale", it should be said that suspense and freshness have been polished almost. However, the attention of this car should not be reduced - until it is delivered, everyone will continue to pay attention. Because it is really quite special - it is neither a new force nor entirely built by traditional car companies. The special "joint venture" method of SAIC + Ali + Pudong alone is enough to attract attention. Its success may also determine the direction of the "post-new era".
In terms of product development and tone-setting, although the Zhiji L7 looks extremely innovative, its big logic is not complicated. With the expansion of these new forces of Weilai, not only does it make people realize that the advent of the era of pure electricity can create 400,000-level high-end models with a new brand, but also proves that as long as you do well enough (not only products), the market can also accept this (400,000 yuan new brand products) way.
As the Zhiji L7 itself, there is no suspense in the big positioning idea - it can be generally seen as a competitor of products such as Weilai ET7. It's just that as different brands, there are differences in some specific positioning.
From the differences in product development or technology application, the Zhiji L7 generally shows several characteristics.
One is to put the technical adjustment of the chassis in a more important position. This is normal and in line with the "values" of a well-established traditional car company like SAIC. This is mainly reflected in several aspects: Williams tuning, four-wheel steering and electromagnetic suspension. Of course, it's also with the "Big Abalone" (Brembo one-piece four-piston caliper) brakes, all-aluminum chassis, front 245 rear Pirelli P Zero tires, 50:50 counterweights and so on.
The second is to do our best in intelligent applications: almost all of what can be thought of and what can be used at the moment is almost completely installed. For example, pixel-type projection headlights, intelligent driving systems that can evolve and upgrade lidar. There are also smart car machines, not only three large screens, 26-inch large screens, but also high resolution to almost "unnecessary" (26.3 inches for 4320×720, 12.3 inches for 1920× 720, 12.8 inches for 1728×1888). For reference, the main control screen of THE NIO ET7 is 12.8 inches, 1728 × 1888.
Others, like what transparent chassis, XDS, self-priming doors, etc., are also equipped with coefficients.
Of course, there is no need to be too excited, after all, it is a 400,000 car, don't think that the equipment of the million luxury car will "have everything". For example, the Zhiji L7 did not provide air suspension. Although Zhiji said that the platform can be supported, the chassis of Zhiji L7 is good enough and unnecessary, but no is no. If it is not necessary, why do Million Luxury cars come with it? Why does NIO ET7 match? There is also a fashionable thing like AR-HUD, which really deserves to be available for the currently listed 400,000-class car. The rear seats are not adjustable and are barely acceptable, but at 400,000 levels, should the function be more powerful (NIO ET7 with ventilation and massage).
Well, Zhi ji may say: If not, how can there be a price 100,000 lower than ET7? Yes, the battery capacity of the Zhiji L7 is 93 degrees, and the benchmark should be the 100 degree version of the ET7, and the price difference is just 100,000.
This also means that Zhiji is also "deliberate" in terms of positioning - both against the ET7, but appropriately staggered head-to-head.
Is all of the above enough to support the success of the Zhiji L7? Or can it really break the wrist with ET7? Uncle Ka feels that the hardware level may not be the most important factor - the experience of the software, the service, and the establishment of the fan base may have a greater impact. And these, I am afraid that we will have to wait for the delivery of the L7 to reach a certain stage before we can have a conclusion.
From the perspective of industry impact, if Zhiji L7 is not successful, everyone may feel "strange" - there is no successful case of this level of new energy vehicles created by traditional car companies (including foreign capital). But if the L7 is successful, the impact on the entire industry will be far-reaching.