Written by /flora
Edited / Kilig
Design / Zoi.
2022 will undoubtedly become the year for all joint venture car companies to electrify AII IN. Compared with the automobile market size of more than 26 million in production and sales, only 3.5 million new energy is not the mainstream, but the absolute increase with fuel vehicles, as well as the momentum of representing the new generation, new technologies and new models, has forced joint venture car companies that do not want to be abandoned by the times to quickly step up their journey in The field of new energy in China - through the "oil to electricity" and usher in the "real electric vehicle". No, Guangqi Honda, which once said "long wait", finally declared "we are ready" as quickly as possible!
Who is faster? One step ahead = dominance?
On March 28, the day before the official debut of GAC Honda's new electric brand e:NP and its first model, Jipan 1, an article "You Can Always Believe in GAC Honda" brought a wave of "memory killing", allowing everyone to relive the past of Honda and GAC Honda, and also saw Honda, which has more than 70 years of car-making wisdom, and GAC Honda, which has been deeply involved in the Chinese market for 24 years, and is determined to break the boundaries and surprise the times again and again - to subvert for surprises, to break the boundaries for the extreme.
The online conference of Guangqi Honda's new electric brand, compared with the strategic level of other joint venture brands based on models, wants to tell everyone more that the change in electrification of Guangqi Honda is comprehensive and three-dimensional, in addition to model products, but also in the four major areas of product development, manufacturing, sales channels and service models for innovative integration, with the power of the system to meet this electric change.
Determination and boldness are evident. Pure electric ALL IN, whether it is a slogan or a personal practice, for the joint venture brand, it can be described as "struggling". On the one hand, the possibility of being one step ahead, on the other hand, the unknown of self-subversion, can only move forward slowly in hesitation, and it seems to be a little lagging behind. According to the data of the Association, in February 2022, the penetration rate of new energy vehicles of domestic independent brands was 38%; the penetration rate of new energy vehicles in luxury vehicles was 29.4%; while the penetration rate of new energy vehicles of mainstream joint venture brands was only 3.3%.
From the determination of the joint venture brand, it is the public that is more firm. For example, SAIC Volkswagen, in addition to shouting the slogan of ALL IN, also invested 17 billion yuan to build a pure electric factory with an annual production capacity of 300,000 vehicles, has a pure electric platform with super competitiveness, and launched 3 ID series pure electric products in less than a year, and the frame is full.
Other brands Toyota, Nissan, Mercedes-Benz, BMW, GM, etc., are more reflected in the release of models, technologies and platform strategies. Whether it is GM's electrification dating back to 1912, Toyota's 1965, or Nissan's more than 70 years, it seems that everyone's pure electric technology can be traced back half a century, and the rich heritage is so rich that consumers only need to wait quietly.
Under today's consumption trend, who is faster and who is one step ahead seems to be able to become the leader of "advanced technology". However, it does not seem to be so easy.
"Leaning over" to learn and deeply integrate the Chinese market
The launch of the new electric brand of GUANGQI Honda, compared with other brands, in addition to making changes with the power of the system, the more critical point is that GAC Honda further integrates into the Chinese market, so we see a "leaning over" learning GAC Honda.
"In 2021, global new energy vehicle sales reached a new high, reaching 6.75 million units, an increase of 108% year-on-year. Among them, China's new energy vehicle market continued to break through, with production and sales increasing by more than 160% year-on-year, and sales reached 3.52 million units. Recently, Wan Gang, vice chairman of the National Committee of the Chinese People's Political Consultative Conference and chairman of the China Association for Science and Technology, said at the 8th China Electric Vehicle 100 Forum that in the past 10 years, the global cumulative promotion of new energy vehicles has exceeded 18 million, of which China has more than 9 million, accounting for more than half of the world.
Yes, it has become an indisputable fact that china is looking at china in the world. It is reported that in the R & D team, GUANGQI Honda continues to increase the proportion of Chinese R & D personnel, and expand cooperation with Chinese enterprises in the supply chain. For example, in July 2021, Honda and CATL signed a comprehensive strategic cooperation agreement on new energy vehicle power batteries, covering the joint development, stable supply, recycling and other fields of power batteries.
Being born for the Chinese market is the ultimate. "We found that many passengers are prone to motion sickness during the ride of electric vehicles, and we constantly adjust the response and power output characteristics of the pedals, as well as through repeated adjustments of the seating system that supports the body and the suspension system that supports the vehicle, so that users can enjoy the confident acceleration brought by the high-torque motor, so that the change of body posture and the change of the attitude of the whole vehicle are integrated, and the driving pleasure of the combination of man and car is truly realized." R&D team member Long Mingmin said that the R&D team combined with the user's use scenarios 24 hours a day, 365 days a year, and considering the changes in the external environment of the four seasons of spring, summer, autumn and winter, more than 20,000 scene algorithms were integrated in the electronic control program of Ji pan 1, which is 40 times that of ordinary electric vehicles.
In addition, in terms of manufacturing, Guangqi Honda's new new energy exclusive plant will be completed and put into operation in 2024, and 5G technology will be fully applied; in terms of sales, around the four major scenarios of "see-select-buy-use", it will create an online and offline dual-channel integration model for the sales of e:NP1 products; in terms of intelligence, it is equipped with Honda's e:N OS full-stack intelligent control ecosystem and Honda's first DBC driver status perception system, which will be vividly displayed on e:NP1's first car, Polar Pan 1.
It is reported that by 2025, GAC will continue to launch a new brand series of electric models at the pace of 1 model per year, the first car Ji pan 1 will be launched in the spring of 2022, the new car adopts a new intelligent and efficient pure electric architecture e:N Architecture F, equipped with a three-in-one high-power drive motor, a large-capacity and high-density battery, a high-rigid pure electric vehicle exclusive frame and a chassis platform.
Write at the end
Guangqi Honda's new electric brand e: NP, "e" means "energize" and "electric"; "N" means "New" and "Next"; "P" stands for "Prime", which means "exciting (extreme) driving pleasure" brought by the new car. The brand name e:NP is intended to convey the brand attitude of Guangqi Honda to create the ultimate pure electric value for users.
New products, new factories, new VI, new channels, new car life experience and all other user experience-centric changes, your boundless, defined by you, the frame is also full.
There is no doubt that the e:NP electric sub-brand will open a new page in the development of Guangqi Honda's electrification. And with the power of the system to transform the pure electricity road, Guangqi Honda can be said to be earlier and more determined than other joint venture brands, whether it can lead a position, it depends on the extreme 1, and in 2022, the year of the joint venture brand collective force pure electricity, the fight will also be fierce.
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