No matter what industry, dare to be the "first to eat crabs", not only have great courage, but also have great strength!
To be fair, the current major changes in the new energy automobile industry have caused many veterans to lose their previous advantages. As a result, the birth of waves of new forces has risen, and I thought that the powerful domestic joint venture brands would quickly establish their own pure electric brands, but it seems that everyone is waiting and watching, and no one dares to take the first key step!
All are transforming, but at different speeds
As far as today's pure electricity market is concerned, the new forces can indeed fight, and as a traditional state-owned enterprise, BAIC, Dongfeng, etc. have not shown weakness, and have set up pure electricity brands Jihu and Lantu, the Great Wall also has Euler, BYD also has its own ocean system in order to distinguish the market, and Geely is more exaggerated, derived a lot...
In contrast, the joint venture brand is indeed conservative, although there are also pure electric models integrated, but no new sub-brand has been established, after all, no one can guarantee that the birth of the new brand can not be smooth? If you fail, will you smash your own signboard? Everyone is extra cautious in this step. Just like the North and South Volkswagen, it only relies on the I.D. pure tram system to temporarily support the façade.
Guangqi Honda took the lead in taking the first step
With the passage of time, the impact of the "new forces" and "new strength" of car manufacturing on the new energy market is obvious to all, even if the joint venture brands with excellent technology, it is not easy to grab the cake from their hands. The many joint venture brands that continue to wait and see have finally ushered in a leader - Guangqi Honda.
On March 29, Guangqi Honda took the lead in releasing a new electric brand e:NP, opening a new chapter in the electric era of the joint venture, and at the press conference, the brand's first electric model was officially named Ji pan 1. This also proves that guangqi Honda's new energy transformation is already accelerating.
China, the world's largest electric market, has already reached half of the world's sales volume in 2021. It is precisely because of this that new energy vehicles can develop so smoothly. As a Chinese consumer, it also has the highest vision in the world, and the views and needs of Chinese consumers on electric vehicles are more mature than in other regions, from the fresh experience of large toys to the pursuit of the car's own attributes and car life experience.
Adhering to the concept of "starting from the beginning and synchronizing with the world", Guangqi Honda carries the dream of Chinese automakers to build cars, and has continued to provide top-level services and products for Chinese consumers for 24 years. In the face of the new era of electrification, GUANGC Honda is eager to work with everyone who dares to subvert and dare to change, and broaden the new world through a new personality mobile life and car life. Because of this, Guangqi Honda launched a new challenge for the future, integrating product value and experience value, so the new electric brand e:NP was born.
e: The challenge of the NP brand and the determination of GUANGQI Honda
From the official we know that in fact, the three letters of e:NP each represent a different meaning.
The "e" table "energize" and "electric"; "N" means "New" and "Next"; "P" means "Prime", which means the "exciting (extreme) driving pleasure" brought by the car, and the fusion between the "experience co-creation car life value" evolved from GAC Honda's unique full value system means that the value of "New & Next Prime" provides a new dimension of value.
But everything is difficult to get started, and getting started with a brand new brand is no easy task. However, Guangqi Honda understands that in the current electric era, only by starting from the needs of users, breaking through the boundaries and the ultimate integration of products and values can we win the joy of more users. This is also the origin of the e:NP brand declaration "Boundless by your NEW VISION, NEW EXPERIENCES", that is, everything is decided by the user, everything comes for the user, breaking the boundaries and bringing users a different new experience. e:NP also has four brand personalities: pioneering exploration, open integration, ease and co-creation. Of course, the advent of e:NP also proves that GUANGQI Honda has the courage to meet the challenge spirit of the new era, and also shows the company's supreme sincerity and ultimate determination to leap into the electric power industry in an all-round way.
Guangqi Honda's bottom card and strength
As mentioned at the beginning of the article, in order to build a new brand, it is not enough to have determination, and another necessary factor is "strength". This "strength" is generally referred to as "technical research and development capabilities" and "the pursuit of vehicle quality". But in fact, this so-called "strength" word also has a "bottom card", that is, the user's recognition.
Over the past 24 years, because of GUANGQI Honda's high requirements for manufacturing quality, it has won the trust of more than 9 million users in the country. The unique "extreme environment" + "extreme working conditions" double limit verification and other extremely demanding quality standards, the achievement of Guangqi Honda's "global quality manufacturing" excellent reputation. Facing the more personalized electric era, GUANGQI Honda has blessed personalized products with global "quality manufacturing". According to the press conference, Guangqi Honda's new new energy exclusive plant will be completed and put into operation in 2024. In addition to the full application of 5G technology and the introduction of a number of advanced intelligent equipment and systems, the new factory also builds flexible manufacturing capabilities for products through "intelligent" innovation at the production end such as parts inventory, assembly site and logistics correspondence, realizes rapid response to personalized product needs, and creates Honda", "smart" and "low-carbon" factories.
Non-paper talk, pole 1 entity landed
With the release of the e:NP brand, GAC Honda's first pure electric model under the brand, the Polar Pan 1, was also officially unveiled at the press conference. The model adopts a new intelligent and efficient pure electric architecture e:N Architecture F, which integrates a three-in-one high-power drive motor, a high-capacity and high-density battery, a high-rigidity exclusive pure electric vehicle frame, and a chassis platform.
From planning to design and development to the entire manufacturing process, Ji pan 1 has always been based on driving pleasure and rear ride quality. According to the user's daily actual use scenarios, the motor is optimally set, and finally more than 20,000 scene algorithms are integrated in the electronic control program. Due to the instantaneous high torque output characteristics of the motor drive, which cause the occupants to easily cause a sense of vertigo, e:NP1 Polar Pan 1 has maximized the ride comfort of the car by constantly adjusting the pedal response and power output characteristics, as well as repeated adjustments to the seating system and suspension system.
Having the courage to be the first to eat crab is often the easiest to succeed
It has to be said that the birth of the Guangqi Honda e:NP brand broke the precedent of domestic joint ventures, although this will inevitably require a lot of manpower and financial resources, but as long as it is recognized by customers, it will be easier to succeed than up-and-comers. Of course, I believe that the arrival of the new electric brand e:NP will bring users a different electric driving fun and car life experience. Guangqi Honda's integration of Honda's 70 years of experience in car manufacturing and its own 24 years of heritage will undoubtedly accelerate the development process and pattern transformation of China's electric market. Finally, the first to eat crab is often the easiest to succeed.