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Since entering 2022, international crude oil prices have continued to rise, as of the recent oil price adjustment window, domestic oil prices have risen for 6 consecutive years, in March, No. 92 gasoline has entered the 8 yuan era, and even expected to break through 9 yuan. In the face of rising oil prices, many consumers have also set their sights on the new energy vehicle market with lower use costs. But the reality is indeed very cruel, because not only the price of fuel is soaring, but even the price of the new energy vehicle market is soaring, and the degree of price increase is far more terrible than the price of oil!
A simple count of the recent official price increases of car companies, coupled with the brands that have been raised before, it can be said that this round of price increases almost covers most of the new car-making forces and traditional car companies, of which several brands have adjusted prices many times, of which the most powerful price adjustment is Tesla. From the perspective of the price adjustment range of each brand, the range of this round of price increases ranges from 3000-30000 yuan.
To simply calculate, if you are still waiting and seeing at this time, you have not yet started with new energy vehicles, you have already lost a lot, according to the current situation, there is no possibility of price reduction in the short term, and there is even a high probability that the price will rise again.
Why is the domestic new energy vehicle collectively soaring?
The problem is mainly concentrated in the soaring price of raw materials, and the cost of building cars in the main engine factory has risen sharply! For a new energy vehicle, the core component is the power battery, accounting for about 30%-40% of the total cost. Among them, cathode materials account for about 50% of the cost of power batteries, and it is mainly composed of lithium iron carbonate, lithium hydroxide, ternary precursors and other excipients, according to the data, the average price of battery-grade lithium iron phosphate on March 23 was 499,900 yuan / ton, up more than 80% from the beginning of January; the average price of lithium hydroxide was 460,000 yuan / ton, up 125% from the beginning of January.
With the increasing penetration rate of domestic new energy vehicles, the domestic demand for lithium raw materials is increasing, and the mainland lithium raw material processing mainly depends on imports, according to the data of the China Nonferrous Metals Association, in 2021, the mainland imported lithium raw materials occupy 65% of lithium.
On the other hand, according to the new energy vehicle subsidy policy jointly issued by the four ministries and commissions of the state, the subsidy for new energy vehicles in 2022 will be reduced by 30% on the basis of 2021, which is worse for new energy vehicle companies.
Therefore, in the near future, you will find that many car companies have begun to adjust prices frequently, mainly caused by the above two aspects. Among them, some brands even have the embarrassment of selling a loss, the first is Euler car, by the subsidy policy decline, raw material prices continue to rise, Euler's black cat, white cat two models are basically every sale of a car to lose 10,000 yuan, so at this stage can only stop taking orders to stop losses.
Finally, since the implementation of the "double integral" policy in 2018, new energy credits have also brought great benefits to new energy OEMs, according to the financial report, in 2021, the ideal car will be traded with about 70,000 new energy positive integrals, with revenues exceeding 200 million yuan; Weilai Automobile will trade about 200,000 points in 2021, with a cumulative income of 517 million yuan and so on.
However, with the excessive growth of new energy vehicle sales, the price of new energy credits has also fallen again, and in 2022, the price of unit new energy credits is about 800-1000 yuan / min. According to the Ministry of Industry and Information Technology's revised "Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Credits".
From 2021 to 2023, the assessment requirements for the credit ratio of new energy vehicles are 14%, 16%, and 18%, respectively. In other words, the new energy credits of car companies can reach a certain standard in order to obtain positive new energy credits. The number of points for pure electric vehicles has also dropped from a maximum of 5 points to 3.4 points.
Bicycle positive points change, the biggest impact is the number of car manufacturers, such as in terms of sales exceeded the upper limit of Wuling Hongguang MINI EV, in the past to sell a car can get 2 earn points, and from 2021, each sale can only get 0.75 points.
The soaring price of upstream raw materials, the sharp decline in state subsidies, and the decline in the price of positive points for bicycles have also led to an increase in the cost of car manufacturing by the main engine factory, and the price increase is a helpless thing for car companies, and the last to bear the harm is our batch of car buyers.
However, what I did not expect was that behind the company's repeated price increases, the most successful was the "scalper"! It can also be said that new energy orders have become the best financial products.
For scalpers, the more price increases in the new energy vehicle market, the more favorable it is to them, and the higher the profit of bicycles! For example, Tesla raised the price of its products three times in just 8 days from March 10-17. Since last November, the price of the Model 3 afterdrive version on sale has risen from less than 240,000 yuan to 279,900 yuan, and the Model Y rear drive version has risen by 40,900 yuan, I believe that this is a very desperate thing for friends who are still waiting, and for new owners who have placed orders, it can be said that they have earned!
In fact, such a situation has been common, such as salted fish, Little Red Book, Douyin and other platforms we can brush this kind of "order high-priced monopoly" information, not only Tesla, even Krypton, BYD, Xiaopeng and other popular brands are scalpers' speculation objects, especially in the face of the current price increase tide, a monopoly order is enough to make them get thousands of yuan or even tens of thousands of profits.
It is not difficult to find that these hyped brand models are very regular! First of all, the model is very popular, and secondly, the waiting time is very long! Scalpers are grasping the psychology of consumers who want to pick up the car as soon as possible, and transfer the orders at a low price on the hand. Although everyone scorns this behavior, when it comes to buying a car, who doesn't want to pick up the car as soon as possible! This also indirectly encourages the arrogance of these scalpers.
At the end of the day
I have to say that for the profession of scalpers, it can be said that they are everywhere, they are a consumer psychology that grasps the consumers, and if you want to resist, you must rush to the source. Back to the main topic, new energy vehicles have always impressed consumers with high subsidies and low cost of use, and now it can be said that they are enemies. In the face of rising prices, it also makes its advantages with traditional fuel vehicles less and less, so will consumers still pay for it?
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