The phrase "the vote has not been lost, the sales have not been won" was first applied to mazda, but it also applies to the French car body. Although the evaluation of French cars on the Internet is all good, the actual sales volume is very different, and japanese cars that are often used to set off the advantages of French cars have frequently received good news. Over time, many people have begun to retort that "if half of the people who blow French cars on the Internet support it, French cars will not be as bad as they are now."
In fact, it is also true that the situation of French cars in China can be said to be quite unoptimistic. Two years ago, Renault withdrew from the Chinese market, and the remaining Peugeot and Citroën were also struggling. So why is it that there are so many advantages of French cars on the Internet, but it is so bleak to return to the sales level?
If you mention french cars on the Internet, most of the comments are that french cars have good materials and excellent chassis handling. Regarding the thickness of the material, through many media car dismantling videos, we can see that what is said is true, and the parts that we usually can't see are also full of cost, such as anti-collision beams, sound insulation materials, etc. This was indeed a capital that could be boasted a few years ago, but with the increasingly fierce competition in the automobile market, the shrinkage of Japanese car materials has also decreased a lot. For example, in the crash test of the Toyota brand, the participating models can achieve excellent performance. Therefore, it does not make much sense to say how conscientious the car material is now.
The second is the handling performance of the French car, specifically that the French car chassis is stable, the limit is high enough, and the torsion beam suspension can even be better than the independent suspension. But still that sentence, the times are progressing, perhaps the past French car chassis is indeed a unique performance. If you have driven a Japanese car in the past two years or even a product created by your own brand, it is not difficult to find that in fact, the advantages of the chassis are not an advantage at all, but an inherent impression of the past.
In the case of materials and handling are not dominant, the shortcomings of French cars will be magnified
First of all, there are more faults, especially the French car 16 years ago, because the PSA Group and BMW cooperated to develop a 1.6T engine at that time, and BMW's engine understands that the oil will leak as soon as the year arrives, and it can only be repaired back to the factory. BMW burned engine oil is nothing, after all, it is not strange, coupled with the brand influence is too strong, so people have not criticized BMW, and after the engine problem, BMW also quickly replaced, with 1.5T to replace. However, Peugeot Citroen under the PSA Group was not so lucky, and the outbreak of a large-scale burning oil problem made more and more complaints, which led to a sharp decline in word of mouth.
Product iteration is slow, and the new and old are not connected
French cars in recent years in the layout of new cars is also very slow, Peugeot camp for a long time only 2008 / 4008 / 5008 / 508 / 408 these five models are on sale, and in addition to the 508L is relatively new, the remaining models have been released for a long time. The 408, in particular, has not been updated for many years. In the Citroën camp, in addition to the Versailles C5 X released last year, which is a new car, Tianyi Yunyi and C6 are already old, and even if there are more offers, it is difficult to attract customers.
In addition, French cars also like to go the opposite way, the world knows that the attitude of the Chinese people to the three-cylinder engine is very bad, but Peugeot 2008 and 408 are still equipped with three-cylinder engines, and no one should buy it.
In contrast, in the Japanese camp, Toyota and Honda have more than 10 new cars in a year combined. For example, Toyota launched a number of new cars such as Highlander, Lingfang, Fenglanda, Weisa, and Xena last year, and the enthusiasm of the two for the Chinese market is not on the same level at all.
summary
Today's French car gives me the feeling that I am still sinking to the peak of the past 10 years ago, and the state I show is that I feel good. But the reality is that it was crushed by Japanese cars. If French cars are really as good as online, consumers will not turn a blind eye, and in the final analysis, they still do not pay due attention to the Chinese market.