You may also know that although in the past two or three years, the product strength performance and market performance of some head independent brands have shown a more obvious trend of progress, but it has to be said that the overall trust of joint venture brands is still a little higher, especially Volkswagen, Toyota, Honda, Nissan, General Motors and other joint venture brands, the position in the domestic market is still quite solid, and the difficulty of independent brands wanting to comprehensively suppress these joint venture brands is still relatively large. However, in the domestic joint venture car market, there are also some "mixed" relatively bleak brands, but also before the very strong, now very declining brand, the French Peugeot Citroen and the Japanese Mitsubishi are two typical examples.
In 2021, the annual sales of Dongfeng Peugeot and Dongfeng Citroen) will be 100567 vehicles, an increase of 100% year-on-year, looking at the growth rate, it seems that Peugeot Citroen will perform eye-catching in 2021, but from the perspective of absolute sales, it is still relatively general, and it can only be said that the sales volume in 2020 is too bad. However, from the perspective of the brand, the substantial increase in sales in 2021 compared with 2020 is a good thing after all, at least such sales performance gives PSA Citroen a hope. But compared to the peak level of annual sales of millions a few years ago, the current Peugeot Citroen is still a bit too humble.
Mitsubishi is also a joint venture brand that has had excellent reputation and sales in the domestic market, but from the sales performance of 2021, Mitsubishi's performance in the domestic market can be described as deteriorating, in 2021, GAC Mitsubishi's sales volume is 66,006 vehicles, compared to 2020 down 19.9%, from the absolute sales level, GAC Mitsubishi's performance is even worse than Peugeot Citroen, of course, even so, Peugeot, Citroen two brands defeated GAC Mitsubishi, It can also be regarded as a victory.
However, Peugeot Citroen and Mitsubishi in the domestic market attitude level, but completely different, to put it simply, Peugeot Citroen is still "tossing", Mitsubishi has "lying flat"! Previously, it was reported that DPCA will adjust the internal structure, and China and France will dominate the Citroën and Peugeot brands respectively, that is to say, in the future, the relevant matters of the Citroën brand will be led by the Chinese team within the joint venture company, and the French side's right to speak about the Citroën brand will be greatly weakened. As soon as this news came out, some car critics said bluntly, Peugeot Citroen, toss it is not enough.
In fact, this is not the first time that Peugeot Citroen has had a whim. Before Peugeot Citroen in some cities to implement a two-store dealer channel strategy, that is to say, in some cities, Dongfeng Peugeot and Dongfeng Citroen 4S stores opened together, next to or even open in the same store, consumers in the 4S store, you can see the peugeot and Citroen two brand models at the same time, not to mention the negative effects of this, but from the original intention, manufacturers hope that the brand and products can maximize the exposure of the idea is clear.
Although PSA Peugeot Citroen's sales volume is now average, and it is not even ranked in the mainstream joint venture brand field, it is still "tossing". The introduction of the domestic Versailles C5 X in 2021 is a relatively successful example, this car cut into the relatively "blue ocean" market of the station wagon, sold the price of the compact car at the size of the mid-level car, which once performed well at the market level and caused a certain amount of discussion, although the absolute sales volume is still difficult to call it a best-seller, but it is also a good start. Now that Peugeot and Citroen are about to divide and conquer, perhaps the Chinese-led design can remove some of the anachronistic French genes on the Citroën models, making them more in line with the domestic market, and can have better performance in the future at the sales level.
Mitsubishi brand in the domestic market, in the past two or three years there have been no blockbuster models, this is not nothing, the key problem is that the replacement of some advantageous models, is also pitifully slow. The Outlander on sale today is a model introduced by Mitsubishi 10 years ago, and it is still the absolute sales pillar of GAC Mitsubishi, and the core components of this model have not been replaced in 10 years, that is to say, no new models have been launched, which is an extremely rare situation in the domestic market. Jinxuan ASX, as a joint venture compact SUV priced at 99,800 yuan - 139,800 yuan, there is no ESP in the whole series, except for the highest model, the other three models are only equipped with two airbags in the front row, and this car has not launched a new model for a long time. So from the perspective of product updates, Mitsubishi gives people the feeling of being too lazy, or even "lying flat".
So if from the perspective of sales, Peugeot Citroen and Mitsubishi can be said to be "difficult brothers and brothers", no one is stronger than whom, but from the determination and action of changing the status quo, it is obvious that Peugeot Citroën is more promising, I believe that everyone can also feel that Peugeot Citroen as a weak legal brand, a lot of "tossing" the way looks a bit "strange", but after all, the action may have a miracle. Like Mitsubishi in the domestic market, even the replacement of the main sales model is too lazy to do, the main sales model is still 10 years old technology, I am afraid it is difficult to make us have how optimistic the prospects of this brand are expected.