On May 14, according to the website of the China Quality Certification Center, Apple's headset product Vision Pro has passed China's 3C certification. The 3C certification system is a compulsory product certification system implemented by China for products involving personal health and safety in accordance with the law. Under normal circumstances, related products that have not obtained 3C certification are not allowed to be imported, shipped and sold.
According to the information on the website of the China Quality Certification Center, Apple's headset products have completed the 3C certification process under the name of "wearable computer", and the certification issuance date is May 13, 2024, and it is valid until May 12, 2029.
According to the website of the China Quality Certification Center, the manufacturer of Vision Pro is Likai Precision Technology (Kunshan) Co., Ltd.
According to CCTV Finance, at the 2024 annual meeting of the China Development Forum, which opened on March 24, Apple CEO Tim Cook said that Apple's Apple Vision Pro headset products will be launched in the Chinese market within this year, and at the same time, the company is continuing to increase investment in research and development in China.
Image source: Screenshot of the video on Apple's official website
Mark Gurman, a well-known Apple whistleblower, revealed on May 13 local time that Apple is ready to sell the Vision Pro headset in countries and regions outside the United States to boost shipments of this product.
Gurman said Apple has shipped hundreds of retail store employees around the world to Cupertino, California, to attend a four-day Vision Pro training course and teach them how to demonstrate the $3,500 device (currently about 25,340 yuan, excluding tax) to customers. It is reported that the training course started last week.
Gurman claims that Apple plans to bring the Vision Pro to the international market after the Worldwide Developers Conference (WWDC 24), which will be held from June 10 to June 14. And Apple analyst Ming-Chi Kuo previously believed that the Vision Pro will be launched in more countries before WWDC 24.
Since its launch, interest in the Vision Pro has declined in the U.S. market, and Apple has reportedly cut back on Vision Pro shipments as a result. Selling it internationally could revive consumer interest in the device, but the $3,500 price tag remains a major obstacle to its popularity, and Apple has yet to announce the price of the headset in non-US regions.
Apple's concept stocks performed well today. "Fruit chain" leader Luxshare Precision (002475. SZ) rose 5% in early trading. As of press time, Lixun Precision reported 31.17 yuan, an increase of 1.93%, with a market value of 223.74 billion yuan.
In September 2023, Wang Laichun, chairman of Luxshare Precision, said that Luxshare Precision provides Apple with the development and manufacturing services of iPhone, Apple Watch, AirPods and Apple Vision Pro, providing integrated and comprehensive solutions from diversified parts and modules to complete system assembly.
On the evening of April 24, Lixun Precision released its 2023 annual report. According to the data, last year, Lixun Precision achieved operating income of 231.905 billion yuan, a year-on-year increase of 8.35%; net profit attributable to shareholders of listed companies was 10.953 billion yuan, a year-on-year increase of 19.53%. In the first quarter of this year, the company achieved operating income of 52.407 billion yuan, a year-on-year increase of 4.93%; The net profit attributable to the parent company was 2.471 billion yuan, a year-on-year increase of 22.45%. The company expects that the net profit attributable to shareholders of listed companies in the first half of 2024 will be about 5.227 billion yuan ~ 5.445 billion yuan, a year-on-year increase of 20% ~ 25%.
Changying Precision(300115. SZ) said on March 21 on the investor interactive platform that the company has extensive cooperation with Apple in many areas, especially in the metal case of the Mac, the strap and upper cover of the Apple Watch, and the case of the Apple Vision Pro.
As of press time, Changying Precision reported 10.72 yuan, an increase of 2.10%, with a market value of 12.91 billion yuan.
Baiao Intelligence, Shenyu Shares, Zhixin Precision and other Apple concept stocks also rose to varying degrees.
(Source: National Business Daily)