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What happened to GilliBoyue? Missed the top 15 in the sales list for two consecutive months, dragged by the engine?

In the development process of domestic SUV models, the existence of several models has played a very important role, basically the sales pillar of their respective brands, these SUVs include Harvard H6, Changan CS75, GAC Trumpchi GS4, Geely Boyue, Baojun 510. There is no doubt that up to now, Harvard H6 and CS75 still maintain a relatively strong market position, and the domestic SUV market has long been in the top position, but the fate of Trumpchi GS4, Baojun 510, and Geely Boyue is more "unlucky", and the model we will elaborate on today is Geely Boyue.

What happened to GilliBoyue? Missed the top 15 in the sales list for two consecutive months, dragged by the engine?

Geely Boyue was born in 2016, at that time, Geely Boyue should be a model with great achievements in the design of its own brand SUV, and Geely even won the title of "the most beautiful SUV" that year. Admittedly, at that time, Boyue, with an overall heavy visual sense of appearance, stepped suspension roof, sitting in the rear, looking a bit like the aircraft control console, and the 1.8T engine, all made this SUV a very popular domestic SUV model since its launch, and even once there was a shortage of production capacity supply. To know that at that time, there was no shortage of chips, and Boyue's production capacity was insufficient, entirely because of too many orders, and the main engine factory was difficult to digest for a while. Even Xiaobian I, at that time, was also because Boyue needed to wait for a car for a month or two, and had to mention a Geely Borui to occupy the license plate indicator, which shows how hot Boyue was at that time!

What happened to GilliBoyue? Missed the top 15 in the sales list for two consecutive months, dragged by the engine?

Since the birth of Boyue, the pattern of the domestic SUV market has also undergone great changes, Geely soon became the top five regular customers in the domestic SUV market, but also because the sales of Boyue this car continue to be hot, so that Geely Automobile has become the first brand of its own brand passenger car sales, and this first-selling throne has been sitting for several years. It can be said that in the years after the listing of Geely Boyue, this car is a benchmark in the domestic SUV market, and even some third- and fourth-line independent brands have begun to imitate this car in appearance, and everyone knows that it is imitated by other manufacturers, which is the recognition of the market position of this car.

What happened to GilliBoyue? Missed the top 15 in the sales list for two consecutive months, dragged by the engine?

However, after exaggerating the glory of Boyue in the past, we have to talk about the current Boyue. Entering 2022, Boyue's market position seems to have shown a sharp downward trend, from the January and February multiplying unions to give the domestic SUV sales data, Geely Boyue is not in the top 15 of the sales list, of course, compared to the previous high-light performance that appeared in the top 5 of the sales ranking, the current Boyue, the overall topic discussion, the market presence has also shown a significant decline. In the past, there were domestic compact SUVs listed, many media will take Geely Boyue to make comparisons, let's think about it, into 2021, have you seen other domestic SUVs take Geely Boyue as a comparison object? Very little!

What happened to GilliBoyue? Missed the top 15 in the sales list for two consecutive months, dragged by the engine?
What happened to GilliBoyue? Missed the top 15 in the sales list for two consecutive months, dragged by the engine?

In fact, from the development trajectory of the entire independent brand in the past one or two years, we can find the "clues" of Boyue's decline. In fact, no matter how many changes have been made in the appearance, interior and other aspects of Boyue in the past two years, in essence, Boyue's "basic disk" is still the one when it was listed in 2016, that is to say, after the birth of Geely Boyue in 2016, there has been no replacement so far. And the competitors of this car, some are not the first generation, such as Haval out of the third generation of models, Changan CS75 series, from CS75 to CS75 PLUS, and then to the second generation of CS75PLUS, in fact, has also experienced two generations, in contrast, Geely Boyue is very conservative, which may be an important reason for the increasing lack of topicality of this car.

What happened to GilliBoyue? Missed the top 15 in the sales list for two consecutive months, dragged by the engine?

Of course, in our opinion, the most dragging bo more hind legs, is the power of Bo Yue, standing at that time node in 2016, the power performance of 1.8T up to 184 horsepower and the matching of 6AT gearbox are benchmarks. But now back to the time node of 2022, the situation is completely different, 184 horsepower, the general 1.5T engine can be completed, and the 1.8T engine because of the aging of the technology and other reasons, the fuel consumption is higher, the noise is larger, as one of the owners who purchased Boyue in the later period, in contrast with other domestic compact SUVs at present, the feeling is still more obvious.

What happened to GilliBoyue? Missed the top 15 in the sales list for two consecutive months, dragged by the engine?

Geely had previously tried to cover the 1.5T three-cylinder engine on the Boyue, but the facts have repeatedly proved that the implementation of three-cylinder engines in the domestic market is not feasible. So we see that the current Boyue models on sale, including the Recently Launched Boyue X, use the 1.8T engine mounted by Boyue in 2016, with a maximum horsepower of 184 horses. And more importantly, now in addition to the lowest armament of Boyue is the use of manual transmission, the transmission of other models has also changed from the original 6AT to a 7-speed wet dual-clutch transmission, we can not say from 6AT to 7-speed dual clutch, must be the reverse of the gearbox, but the 1.8T engine is really no progress!

What happened to GilliBoyue? Missed the top 15 in the sales list for two consecutive months, dragged by the engine?

In fact, we have also been wondering why Geely, as a very innovative independent brand manufacturer, has not shown a enterprising attitude at all on this car. Obviously, Boyue's underlying technology, including core components, especially the engine, has lagged behind significantly. Geely is not without a more decent engine, but Geely is not used on this car, resulting in the current Boyue, the presence of the independent brand SUV market continues to decrease, sales are becoming more and more marginalized. We believe that Geely should still have action on this car in the future, but we hope that Geely's action can be faster, because if the market and consumers forget about this car, it will be difficult to make a comeback.

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