Fledgling car companies, the pre-sale price of new cars is directly set at 408,800, in fact, seeing this, I really want to ask who gave the courage. Friends who are not familiar with the new forces of car manufacturing may not know much about this car brand, because the birth time of the car brand was only on January 13 last year, only a little more than 1 year has passed since now, the name of the car brand is called IM Zhiji, positioned as a high-end intelligent pure electric vehicle brand, if you have to say who gives it the courage to price, I can only say that its backstage is hard enough.
After inquiring about the information, I found that the companies that founded IM Zhiji Automobile were Shanghai Yuanjie Intelligent Technology Equity Investment Fund Partnership (Limited Partnership), with a shareholding ratio of 72%, the latter being a holding subsidiary of SAIC Group and Alibaba (China) Network Technology Co., Ltd. holding 18% of the shares, making it the second largest shareholder. In this way, it is indeed reasonable to have such a strong company as the backing, but for consumers, do you know what they think?
When the pre-price of zhiji car's Zhiji L7 car was exposed, the comment area can be described as exploding the pot, the same comment is to say that Zhiji car is too confident, actually the price of Zhiji L7 is so high, they even do not believe that someone will buy, and the person who bought it must be "leeks", and some netizens see this pre-price, immediately think of Weilai This new force of car manufacturing, because the pricing of Weilai Automobile is also very high, some netizens even admonish Zhiji Car, let it not learn Weilai, Saying that Weilai's sales ranking has declined, I specifically looked at the sales of Weilai Automobile last month, and I found that it was indeed as netizens said.
Its best-selling model NIO ES6 sales fell by 1938 units, NIO EC6 sales fell by 1136 units, NIO ES8 sales fell by 447 units, and in general, the overall sales of NIO models are not high, so why does Zhiji Auto set the upcoming Zhiji L7 at such a high price?
The biggest selling point of zhiji L7 is actually its intelligence, and this is the reason why it will position itself as a high-end intelligent pure electric vehicle, for example, on the assisted driving hardware, it is equipped with 5 millimeter wave radar, 11 high-definition perception cameras, 2 high-precision positioning units, 12 ultrasonic radar, which can easily achieve over-the-horizon full road conditions and full-scene perception, in addition, it also has an NVIDIA Xavier large computing chip platform, and is compatible with the lidar software and hardware architecture upgrade program.
In addition, there are like automatic valet parking, anti-congestion / automatic avoidance of obstacles, memory call / parking, etc., it has arrangements, but the most cattle are not these, at the end of 2021, it also has a point-to-point zero takeover automatic driving capability, of course, the premise of using this function is to allow national laws and regulations and high-definition maps open.
Write at the end
Overall, we put aside the high-end appearance and interior of zhiji L7, its intelligent configuration is indeed enough highlights to be able to do many things that pure electric vehicles cannot do, but combined with the current development situation of pure electric vehicles, if the zhiji L7 car is listed, the pricing is really the same as the pre-price, and it may not be able to achieve such results as Weilai now. Although everyone knows that for such a high-end intelligent pure electric vehicle brand, they do not care about the amount, but the fame, but you always have to know a little, even if it is not for the volume, if the sales heat has not come up, the high-end word can not be high-end at that time.