In the environment of soaring oil prices; new energy vehicles, it is very difficult to have a car with increased allocation and price reduction...
When it comes to medium and large MPVs, many people will think of buick GL8 for a while, although it is often seen on the Internet and complaint websites, saying that its security is not high and the fuel consumption is high, but these do not seem to prevent its excellent sales. In today's market, whether it is ANUV or MPV, the models of major car companies can be described as a hundred flowers, but there has never been a real "king status" that can shake the Buick GL8, but this time, the strength of the growth and increased benefits of Volkswagen Weiran, it is possible to become the first game-breaker.
Volkswagen Weiran is obviously launched so far, the bidding model has always been GL8, on the strength of the product it is not inferior to anyone, but unfortunately, the sales have not kept up, so that the Volkswagen family has also changed the "strategy and tactics", with a more powerful technology atmosphere and charm to attract more consumers.
At first glance, the price does not change much, it is still 286,800-39.98 million yuan, but the actual situation is that the Volkswagen brand has quietly increased the price of Weiran.
On the new Weiran model, it is almost impossible to see the appearance of too much modification, and the only place that can distinguish it from the old model in terms of appearance is the shark antenna on the back roof. But if you get inside the car, you can find that all the changes in Weiran are here. In addition to the entry-level model, the rest of the configuration of the new Weiran is upgraded with a 12-inch floating screen, and the stuttering phenomenon that netizens/users have been worried about before has also changed to "indulge in silkiness" on the new Weiran.
The change in the car is not only the replacement of the screen, most of the physical buttons in the lower part of the central control have replaced the touch type, although the real practical use, the touch does not have the physical button to be more direct, but on the growth of the interior technology sense, the touch button still has a good effect.
In terms of configuration, the first is that there are not many changes in the entry-level models, and the price is unchanged, and the intelligent driving system is added. Although the car machine screen is still a 10-inch central control screen, the functions and internal Hertz performance are more complete than the old models.
Secondly, the luxury version of the model, the addition of intelligent driving system, adaptive cruise, 12-inch suspension screen, trunk induction opening and other configurations, and the most eye-catching is the official reduction of 10,000 yuan. Overall, in addition to the changes in the top model is not very large, other configuration models have large and small upgrades, the specific actual situation of the small editor is also a personal experience, the overall feeling is still acceptable.
Why don't products lose to competitors, but sales are mediocre?
Think about why Wei Ran is not selling well? From another point of view, what does MPV focus on, in the past model distribution, MPV often appears in business places, taking into account the family is basically impossible, but with consumers; with the change of car demand continues to change, the definition of models also changes with the flow of consumers.
Weiran benchmarks the GL8 is an indisputable fact, but in fact, the sales volume sold by Volkswagen Weiran is not even a fraction of the Buick GL8. The reason for this situation is not that Weiran's foundation is poor, the brand is not good, and it is not that there is a problem with quality/quality control, and the real reason is that the market that Weiran is targeting is not the same as GL8.
GL8 such a "professional business MPV", the reason why hanging on the word "business", that basically has nothing to do with home, and Weiran is somewhat different, in essence, Weiran is more like an "increase and lengthen SUV", you can see too much SUV design on its body. Whether it is the body contour or the central control layout, or the tail line, etc., it is reflected.
Being able to have both MPV and SUV features seems to be a different way, but coincidentally, the models in the car market that have succeeded in blazing another path are not unique, and it may fail to develop a new model definition, but success is not without probability. Looking at the Chinese market, such as the Great Wall brand, when the environment is not optimistic about hardcore off-road vehicles, dare to launch a big dog and tank 300, harvesting good sales at the same time, but also confirming the success of another way. The follow-up up tank 500 is also similar to opening up a new domestic high-end, whether it is successful or not, no one knows, but dare to innovate that is "not successful!" ”
Judging from the market feedback, the combination effect of SUVs and MPVs is not very good. The reason is the loss of the MPV model advantage. Combined with the characteristics of SUVs, weiran's rear space and loading capacity are not as good as GL8, Xena and other models, even if the wheelbase is prominent, but the actual use is somewhat unsatisfactory. Therefore, Volkswagen Weiran is closer to the medium and large 7-seat SUV than the medium and large MPV.
Therefore, Weiran's benchmark consumers are much less than GL8. How can car owners who really like SUVs consider MPV, buy Tuang, Highlander may be more fragrant, and car owners who consider MPV, GL8, Xena, Jawa and other models may be more worth choosing. As a result, too few consumers want to do both. This may be the main reason why Weiran's listing has been tepid, and it is also the problem behind the sales volume that is far inferior to GL8 and Xena.