Written by /Nic
Pictures/network
Edit/Zwei
Introduction: Not long ago, Volkswagen's new Weiran was listed, if it were not for this change, it might be difficult for me to remind me of this joint venture MPV. Why? Is the MPV too niche, or is Weiran too niche? You know, the Buick GL8 of the same level as Weiran is completely different, whether it was past or present, the benchmark position can never be shaken. So the question is, as a latecomer, why can't Volkswagen be the latecomer to come to the top? And what substantive changes can this change bring?
I remember when Weiran was just listed, we also experienced it. The car left the impression that it was big enough, but not MPV; the interior was still Volkswagen, and the rear space and comfort were not bad. Finally, the price is on the high side. Looking back on these evaluations now, combined with the sales volume of Weiran in the past two years, I think there is a reason why it has not been able to go.
First of all, the starting price of more than 280,000 is more expensive than the Buick GL8, of course, the Buick GL8 volume of models is basically 27, 280,000 upwards. But then again, the Buick GL8 can hold up the price, but Wei Ran can't, because the public does MPV, less story and feelings. For example, Toyota, Toyota has Alpha, so Xena is now wearing a halo, while Weiran only relies on the Volkswagen standard and is not popular.
By the way, Weiran's MPV is not pure enough, because its chassis and SUVs have a relationship, whether it looks or opens, Weiran is more like a crossover SUV, or an SUV with a lower chassis. Therefore, in terms of selling, I feel that I am inferior to my opponents.
And this time the change, the new Weiran did not change the appearance, it is still that taste. The changes are in the interior, the new steering wheel, and the floating central control screen. Objectively speaking, it is much more pleasing to the eye than the old model. If it just means that the new Weiran is younger and more fashionable than in the past, I think the improvement is obvious, but for an MPV, this improvement does not play a key role. Because, consumers who do not consider Weiran, will not choose it because they have changed the interior.
In terms of power, it is still the set we are familiar with, providing 2.0T high and low power versions, the maximum power is 186 horsepower and 220 horsepower, and the standard 7-speed dual-clutch transmission.
Ah Chuan commented on the car
Regarding Weiran, I think Volkswagen should position it more clearly, at least in my opinion, to say that it is business, but inside and out is not touched, to say that it is home, but this 5-meter MPV, may be large for some families, and the real pursuit of high-end and size consumers, others 30 more than 400,000 budget, may consider Buick GL8 or Xena such models. Personally, I feel that Weiran's product points are not clear enough, including the lack of misplaced competition in pricing. If you want to make a big change, you should wait for the replacement, at least what you can do is more like MPV.
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