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"The MPV market will become a new blue ocean for the domestic passenger car market." With the liberalization of the three-child policy, we have heard this sentence countless times in the past two years, but the truth is that the sales growth of MPV is still slow. In the final analysis, consumers are more "harsh" for MPV models, both want it to sit and open, suitable for business and IKEA, and a car dual-use in addition to the price is also friendly, both want the MPV manned cargo sense of ease, but also do not want its commercial vehicle-like appearance and figure. To sum up, it is: good sitting, easy to open, good looking, price-friendly "four good students".
However, is there really such a comprehensive MPV product that can lead the MPV market to usher in a big rebound? Not long ago, the Volkswagen New Weiran, which had just been "shangxin", successfully attracted my attention, so I had a bold idea, when the Volkswagen new Weiran front hard hard hard "terminal leek king" Toyota Sai na, this duel that represents the highest MPV manufacturing process in the Ashkenazi and Japanese systems, which will end in whose victory?
As we all know, at the beginning of the listing of Toyota Xena, it can be said that with a people-friendly price of 309,800-40.58 million yuan, a number of market consumers shouted to usher in the dawn - no longer need to buy imported versions at high prices, which is indeed the gospel of consumers, but consumers happily take the deposit to order the car but return due to terminal price increases. At this time, the guidance price of Volkswagen New Weiran of 286,800-399,800 yuan is accompanied by a good terminal discount, which is particularly sincere. This is an important premise for us to compare the two players, after all, the price "wraps" our wallets and determines our final car purchase decision. With this premise, let's continue to talk about who is the full-fledged player who can fully meet the MPV market consumers.
Good to sit: "multi-dimensional" luxury, the ultimate polishing
Consumers who choose an MPV must put "sitting comfortably" and space luxury in the first place. The body length of the new Weiran is more than 5 meters, the longest wheelbase of the same class is 3.18 meters, and this "figure" is undoubtedly in the luxury MPV market.
Entering the car, the new Weiran adopts a 2-2-3 cabin layout, which is more intimate and convenient, with luxurious space, which can meet the needs of commercial and high-quality consumers. What makes it more difficult for all consumers to resist the temptation is that the new Captain Chair executive second row concierge seats, not only provide powerful and comprehensive functions such as electric adjustment, comfortable headrests, concierge armrests, electric leg rests, etc., but also provide three gears, three modes of seat massage function, you know, the second row of seat massage is really rare in the same level of models, take the saina, its second row of seats only in the high-end model up and down the basic heating and ventilation function, massage? Not provided. The new Weiran's two-row seat massage also provides three gears and three modes to choose from, under a variety of combinations, the second row passengers can easily get a salon-level massage experience between point A and point B. Who can refuse this kind of cross-level luxury? And the leg rest adjustment angle has also been upgraded and expanded, and the maximum can be adjusted to the horizontal position, which can be said to grasp the pleasure of the rear passengers to the extreme.
In contrast, saina only provides electric rear seat adjustment and basic seat heating/ventilation functions on the high-end version of the model, even if it provides the flexibility of the long-distance slide rail of the second row of seats to enhance the space in the car, but the most demanding two-row seat comfort configuration for MPV passengers has not been arranged for everyone, which is a pity.
Not only that, the pleasure of the new Weiran ride is more sensory "multi-dimensional", and the senses of sight, hearing, touch and smell are polished to the extreme. Visual, overhead can open the panoramic sunroof, the car in the daytime is transparent and not depressed, the night in the stargazing to see the moon, surrounded by dynamic atmosphere lights, romantic; auditory, the new Weiran all car using 4.96MM APVB acoustic laminated glass and has more than 60 silent design only to let the quietness of the car can meet all the discerning luxury MPV consumers, with the new HAMAN Kardon advanced audio system with 12 speakers, anytime and anywhere in the mobile symphony hall; touch, The touch-type in-car reading lights and the rear air conditioning panel bring a more elegant and thoughtful detail experience, but often luxury is highlighted in the details; the sense of smell, the intelligent pre-ventilation function that can be remotely activated is another upgrade of the new Weiran, and strives to be more intelligent and convenient to freshen the air in the car, which shows that the new Weiran is in the invisible place, but also to do a more intimate double.
So many dimensions of pleasure, so that luxury MPV consumers in the new Weiran car, as if sitting in the mobile living room, so as to unlock a more luxurious ride experience. These are the imperfect configurations of Xena, and these deficiencies also reveal Saina's negligence in the high-quality riding experience, doomed to be only a "fate" of the choice of family MPV.
Good open: the head of the family, worth having
Many consumers once entered the "misunderstanding", thinking that MPV is king, and it seems that it is not so important to open it? Non- also, the essence of MPV is still a passenger car, the same to face a variety of conditions of self-driving travel, at this time responsible for the feeling of the head of the family responsible for driving, it is particularly important, and a IKEA luxury MPV self-cultivation, is to let the head of the family, but also feel cared for, happy for the lover, family as a driver role, yes, the word "good to open" is the same important just need.
From the newly upgraded 12-inch hovering central control screen and intelligent vehicle connection system, Porsche's same type of paddle digital shift, the newly introduced ultra-low roll-drag tires brought about by the improvement of fuel economy and many other aspects, it is not difficult to see, its special attention to the driver's experience and the continuous upgrading of product hard power, giving the driver full driving confidence and confidence.
Speaking of driving confidence, the new Weiran is already proud of its power output and German chassis tuning skills, which is undoubtedly another major advantage over the Japanese racing - we take the new Weiran sub-top version of the model as an example, it is still equipped with the volkswagen family's classic 2.0T high-power engine, the transmission matches the 7-speed wet dual-clutch transmission, the maximum power is 220Ps, when the speed reaches 1500-4400 rpm, it can output 350N·m peak torque. In contrast, Xena, the maximum power is 192Ps, the peak torque is 238N·m, but the maximum torque platform is between 4200-4600 rpm, for a large car of more than two tons, the driving experience is slightly inadequate. In terms of chassis, both models use front McPherson and rear multi-link independent suspension, which are more comfortable to adjust, while the new Weiran's German chassis tuning skills make it a more perfect balance in terms of dynamic driving and ride comfort.
At the same time, thanks to SAIC Volkswagen's MQB EVO digital intelligent architecture, the communication speed of the new Virun has been increased by 4 times, which means that the user experience is smoother - including the ACC adaptive cruise system, lane change assist system, Front Assist front assist system (with automatic braking), the driving assistance function has been comprehensively improved, reaching L2 level driving assistance. For example, the applicable speed of ACC is increased by 1.3 times per hour, from 0-160km/h to 0-210km/h, ensuring a smoother and worry-free cruising process in a wider speed range; Stop &Go's follow-up and stop time is increased by 5 times, from the original 3 seconds to 15 seconds, making it more worry-free and comfortable in congested road conditions. Not only that, Xinweiran also wants consumers to arrange a quite friendly automatic parking function for some novice drivers, which is not only a necessary technology configuration for 5-meter cars, but also a technology that Xena cannot provide to consumers.
Good-looking: stylish, elegant and business-friendly
If good sitting and good opening is a luxury MPV as a necessary excellent quality for mobile living rooms, then the value of the face may be the emotional obsession that affects the consumers' final decision to pay the bill, after all, who does not want to have both the handsome appearance of the SUV and the domineering space of the MPV?
As a large luxury MPV, the appearance of the new Weiran breaks through the stereotype of consumers for traditional MPVs - when you see the new Weiran driving past you on the street, you will be attracted by the angle of the D-pillar tilting it closer to the SUV model, coupled with the smooth, stylish body and atmospheric, elegant posture, you can't help but sigh "this 'damn' charm".
And these charms are revealed in many design details of the new Weiran, such as the more slender body, which integrates better wind resistance into consideration, so that the design serves the function, which is the most advanced luxury attitude. From the double V lines raised on the front hood, to the full chrome T-shaped integrated grille, to the 20-inch oversized wheels on the side, the crystal diamond flow color LED steering taillights at the rear of the car show the elegance of contemporary MPV and the unique luxury aesthetic. With the new Weiran's unique IQ Light lighting system, in addition to a variety of lighting forms, it can also present a sense of light jumping and dynamic flowing water effect, and then step on the welcome light and shadow carpet, so that every time you get on and off the car, it is very urban beauty and full of ritual.
And Xena's performance is more than exquisite, and the elegance is insufficient. The front face closed upper grille with the sharp shape of the two sides of the headlight group, side angles, the lower side skirt through the curved sense of depiction to create a concave and convex visual feeling, the tail shape three-dimensional, taillight outline using black treatment, black lower surrounded by a silver chrome as embellishment, emphasizing the exquisite look. With such a painting style, there is indeed nothing wrong with home use, but commercial customers and bosses, less elegance means not enough atmosphere. Perhaps Xena still hopes to highlight its commercial prestige with a markup? However, with the maturity of the current concept of consumption, it is difficult for old bottles to hold new wine.
Write at the end
There is no doubt that the new Weiran is the four good students who are easy to sit, easy to open, good-looking and price-friendly, and what new Weiran can provide to consumers is a more comprehensive product force, so as to achieve IKEA and full bloom. At the same time, we can not ignore the excellent product strength of New Weiran is also based on the premise of a very sincere price, such a high-quality price ratio model, how to refuse? Let's step on the new Weiran welcome light and shadow carpet and get on the bus together.
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