Under the three-child policy, the popularity of the MPV market segment has gradually increased, and the sales volume of the MPV market in February this year also increased by 1.7% year-on-year to 66,000 vehicles, which is a good achievement around the Spring Festival. Nowadays, major car companies have insight into the development potential of the MPV market and have increased their efforts to lay out MPV models. On March 13, SAIC Volkswagen brought a new Weiran.
New Weiran launched a total of five versions, the market price of 286,800 yuan - 399,800 yuan. At the same time, the new car also launched a replacement subsidy of 8,000 yuan, an additional purchase subsidy of 5,000 yuan, 2 years of 0 interest rates and other preferential gifts. This is a flagship MPV based on the MQB-EVO digital intelligent architecture, defined in the multi-functional all-scenario MPV, so what is the strength?
Cockpits are the focus of upgrades
As the flagship MPV of SAIC Volkswagen, Weiran has not lacked market heat, and last year it also entered the top fifteen of the annual sales list of the MPV of the Association, and its popularity is higher than that of many high-end MPVs. The important secret of Veran's ability to attract users is to open up a new market segment and bring consumers a comprehensive car experience of IKEA.
Whether it is business or home, MPV models are very particular about the high-end interior, the high-end cockpit can effectively ensure the comfort of the ride, and Weiran has a good performance in interior design, and the 2022 Weiran is further upgraded.
The new car adopts a new center console layout design, making the visual sense in the car more characteristic of the times, while the new multi-functional steering wheel and gear lever are also replaced by the latest design of the Volkswagen family, coupled with solid interior materials, delicate workmanship, large area of soft wrapping and the use of chrome trim, all of which ensure the overall exquisiteness of the interior.
In terms of the most important spatial layout of the MPV, the 2022 Weiran model inherits the original advantages and adopts a 2-2-3 seat layout, of which the second row of cockpits uses executive-level concierge seats, and the seats use diamond-shaped lattice textured leather punches, which can be adjusted electrically with zero gravity, while the seats are ventilated and heated massages are readily available. In addition, the body size of the new car is 5346/1976/1781mm, and the wheelbase is 3180mm, which is stronger than the same level, and the space in the car is sufficiently guaranteed, and the space left for the second row is also very abundant.
In terms of configuration, the new car adopts the design of 10.3-inch LCD dashboard + 9.2-inch central control screen, creating a good sense of technology. It is worth mentioning that the new car's central control screen is built into SAIC Volkswagen's new intelligent connection system, which supports online navigation, networked music, natural speech recognition and other functions. It is reported that the new car is also equipped with L2 automatic driving assistance system, with ACC3.0 third-generation adaptive cruise system, PLA3.0 all-round intelligent parking assistance system and other driver assistance technology configurations.
Designed to break with tradition
Weiran does not like to take the usual road, the new model inherits this feature, the 2022 Weiran styling design breaks the inherent square box shape of the fuel MPV, but through the rich flow line to enhance the sense of fashion, which also makes the new car in many business MPV products appear unique.
Specifically, the front face of the 2022 Weiran adopts the latest family design language of the Volkswagen brand, and six horizontal chrome strips outline the huge grille outline, which is connected to the LED headlights on both sides, highlighting the consistency of the front face. At the same time, the front bumper is also designed with horizontal strip elements to make the front face look more stretched.
From the side of the body, the side of the body shows a trend of high and low front, and the transition between the roof and the tail window is relatively smooth, which looks very coordinated. In addition, the huge body adopts double-sided sliding doors to facilitate the boarding and disembarkation of passengers in the car. In terms of the rear of the body, the new car adopts a relatively simple design style, and applies a flat LOGO and English letters, while the slender chrome strips that run through the lights and logos further enhance the visual width of the new car. In addition, the tail light source is also all LED light source, which has a good visual effect after lighting.
Finally, looking at the power, the 2022 Weiran is equipped with a 2.0T four-cylinder turbocharged engine, with two kinds of power options (220 horsepower / 186 horsepower), and the transmission is matched by a 7-speed DSG dual-clutch transmission. From the data point of view, the performance of this engine is not too brilliant, but its stability has been recognized by the market, which can make consumers feel more at ease with their cars. In addition, the new car also adopts the tuning of independent rear suspension + Ashkenazi chassis, and the chassis texture has superior performance.
Do not be a partial student, open up a new market with innovative design
New Weiran is a full of personality MPV, rich in characteristic design makes it and the MPV market existing products have a considerable degree of differentiation, its arrival also gives users a better choice.
As we all know, the overlord of the high-end MPV market is Buick GL8, the product strength of this car is good, the sales performance is high, but unfortunately the business characteristics are too obvious and not suitable for home. The best-selling models in the field of household MPV are mainly Odyssey, Alexand, etc., which have high practicality, such as large space, low chassis, etc., but limited to cost, interior materials are not high-end enough, not suitable for commercial use.
New Virun can meet the home and commercial needs of MPV consumers with full-scenario coverage products. This car has an outstanding appearance design, high-end interior materials, and good German control performance can also make the driver drive brisker for a long time, which is an all-round MPV that brings a pleasant experience to users. From the perspective of existing products in the MPV market, New Weiran is also the only high-end MPV that can take into account both commercial and domestic use. Therefore, from the perspective of the car environment, New Virun can meet the needs of users in a more comprehensive way, and the advantages are very obvious.
However, the challenges faced by new Weiran entering the market are also obvious, from the perspective of the existing MPV consumer car purchase preferences, most people prefer to choose partial models, commercial receptions like to use Buick GL8, and households use Japanese models. In the short term, it is difficult for New Weiran to shake the market position of Buick GL8, Odyssey, Alexand and other models. However, with the passage of time, consumers' pursuit of MPV quality is becoming more and more comprehensive, and it is believed that the new Weiran, empowered by SAIC Volkswagen's strong system strength, can far surpass its competitors in terms of market performance.
The buyer said:
The new Weiran is upgraded on the basis of inheriting the advantages of the old model, further interpreting the definition of MPV, and doing a multi-functional, high appearance, good handling, and a sense of quality online, which is an IKEA MPV, and can even be said to be a model that can reconstruct the texture of the user's life, and the versatility of the new car allows users to get a high-quality experience in work and life.