Introduction: The extremely cold land of Yakeshi, the "parade ground" of Chinese cars.
At that time, the light train slowly passed through Yakeshi, where the "China Star" stopped (-35 ° C ice), looking down at the affectionate headlights, which was the shadow of 7 years ago.
The gradually distant ruts silently take away the hustle and bustle of the rapid growth of Chinese cars, but guide the followers to pursue the lost time all the way.
At that time, Geely Automobile was first in the SUV market, and Boyue (2015) on the ice of Yakeshi shone in the cold winter sun, shining with the Emgrand family, and led the offensive storm of geely brands and Chinese cars in the next few years. In 2017, they became the main players of The Chinese brand sales champion, and even broke into the TOP5 of the manufacturers in the Foreign Market.
At that time, no one could have imagined that the Haval H6 was as good as the day, the Volkswagen Tiguan and Honda CR-V were also sharp, and under the starlight of a number of active main SUV models, people were just waiting and seeing the new car that was emerging; but in 2016, Geely Boyue was listed, and its "three good students" like performance quickly conquered the picky Chinese consumers.
From Boyue to Boyue PRO, Boyue Million Models, Boyue Asian Games Edition, and then to Boyue X, today, the Boyue family has sold nearly 1.4 million vehicles. The "Yue" character has also become the core force of Geely Automobile's SUV sector.
However, at the same time, China's automobile industry and consumer market have undergone unprecedented changes in a century. Intelligence, automation, electrification is impacting the traditional automobile industry with unprecedented strength - the new forces of car manufacturing have become a climate, the joint venture stock ratio is brewing profound changes, Tesla has dominated the market value of listed companies in the automobile industry and the sales list of electric vehicles in just three years...
In this process, Chinese consumers can not only enjoy the high-quality hardware of traditional cars, but also the convenience of using connected smart technology.
However, electric vehicle companies that "boast" of intelligence and acceleration cannot escape the core problems of the current winter mileage and power supply infrastructure. Consumers north of the Yellow River, or north of the Yangtze River, are always worried in winter. What's more, new technologies such as intelligence and automation are definitely not patents for pure electric vehicles.
Therefore, Geely Automobile's "3.0 era boutique car" has brought quantitative changes to Geely, and in the new automobile era, Geely has the capital to achieve qualitative changes.
The "China Star" lineup composed of Xingyue L, Xingrui and Xingyue S built by CMA's world-class architecture is the best annotation of Geely Automobile's "qualitative change". Under the empowerment of the "strongest system force" of comprehensive electrification in the 4.0 era, China Star Series has built a product layout of sedan + SUV, fuel + new energy, performance and energy saving, intelligence and automation.
Looking at the extremely cold environment of Xingyue L splashing water into fog in Yakeshi and making gorgeous drifting moves, people can't help but think of July 2021, Li Shufu, chairman of Geely Group, broke the unwritten rule of "not standing for its brands", and released a statement in the center of the stage on the listing of Xingyue L, "Xingyue L is an epoch-making and leading product, which inherits the advantages of traditional cars, absorbs the highlights of new energy, forms its own distinctive characteristics, and opens up a new road for the transformation and upgrading of traditional cars." ”
After Geely Zhuangshi broke his wrist and cut some low-end products, the "China Star" high-end series effectively filled the gap, and it was of very high quality. In 2021, Geely's auto sales were 1.328 million units, of which China Star sold more than 210,000 vehicles, accounting for about 20% of Geely's total sales; if you add the high-end brand Lynk & Co, then the high-end series has accounted for nearly 30%. For Geely, which is under pressure on sales and has a tortuous road to electrification transformation, the performance of the Chinese star has played a role in stabilizing the military's morale.
Due to the comprehensive advancement of brand, product and technology, Geely Automobile, which has had an auto sports gene from the beginning of its establishment, has given "China Star" the opportunity, courage and confidence to build the ip of the first Chinese brand driving academy in China.
Unlike boyue 100 °C temperature difference from north to south, spanning tens of millions of miles, the "Dare to be elite driving academy" created by Geely brand aims to leapfrog the benchmark luxury brands BMW Elite Driving Academy, AMG Driving Academy and Audi RS Driving Academy to create more auto sports culture scenes for consumers; more importantly, to help Geely Automobile achieve the northern strategy and improve the market position in the northern region.
In addition to creating a highland of automobile sports culture, showing muscle in the north, and "new energy vehicle forbidden land" in the extremely cold environment of Yakeshi, Geely brought Hoshi L Thunder Divine Intelligence Qing Hi · X oil-electric hybrid version. Previously, the car completed the 1300km ultra-long endurance open, the highest is more than 1400km, setting a record for low fuel consumption of Chinese hybrid SUV models.
As Geely's "Thor Power" for the global market, its hybrid technology takes into account Northern Europe, North America and Russia, as well as extremely cold regions such as Inner Mongolia, Heilongjiang and Xinjiang. Thanks to Thor Hybrid's proprietary "PTC Thor Heat Core" technology and the industry's first Bypass oil-electric integrated thermal management loop, the inherent cognition that electric vehicles have been slashed, the range extender hybrid performance has dropped significantly, and the hybrid cannot be started.
According to geely staff, Hoshikoshi L Thunder God Intelligence Engine Hi · X oil-electric hybrid version is the first to build the world's first mass-produced 3-speed hybrid electric drive transmission DHT Pro, matching the DH15 hybrid special engine, the system comprehensive power of 180kW, the system comprehensive torque of 540N·m, is a "long-range extendable range hybrid vehicle without charging". Not long ago, Hoshikoshi L Thunder Divine Intelligence Hi · The first batch of 2022 pre-sale places in the X oil-electric hybrid version was pre-ordered in only 8 minutes and 21 seconds.
Indeed, from the current situation that the Star Yue L is difficult to find, it is obvious that consumers prefer it. According to previously disclosed data, there are still tens of thousands of new car orders for Xingyue L that have not yet been delivered. Among the users of the "China Star" series, more than 60% choose high-end models, 52% of the sales volume of china stars come from the demand for additional purchases, and more than 40% of users have joint venture car experience.
In the tunnel of time, there is always a moment that makes you unable to distinguish between the auspicious highlight moment, whether it is Boyue or Hoshikoshi L, but out of the time tunnel, it will suddenly be enlightened. Yakeshi to Yakeshi, Boyue to Xingyue L, should be pleased, they have opened a wonderful brand upward journey to Geely Automobile, giving the Chinese people to accompany Chinese cars to break through the high-end love.
For the Chinese star, the extremely cold place of Yakeshi is not the end of the journey; the new car that drives out of Yakeshi will continue to depart back to the original point.