Due to the negative impact of the global new crown epidemic and chip supply shortage, the living environment of the global automotive market in 2021 is not optimistic. And when we turn our attention from the world to the Chinese market, even in the world's largest automobile market, the development of major car companies in the past year is also slightly declining. Although in a severe market environment, Beijing Hyundai has not given up the pace of progress, and still spares no effort to promote the process of high-quality development.
Judging from the product launch in the past year, 2021 belongs to another "product year" of Beijing Hyundai. Including the new generation of Mingtu, the fifth generation of Tucson L, the first MPV Kustur and other blockbuster models have appeared, as well as Mingtu pure electric, Tucson L hybrid and other new energy vehicles debuted on the market. Accelerating the launch of new cars so intensively is an invisible pressure on other competitors, and it can also be seen that Beijing Hyundai attaches great importance to the market.
Beijing Hyundai's rich and comprehensive product matrix provides consumers with more choices, and for consumers who are ready to buy a car, there is always a model that can meet their own needs. As far as the sales performance of Beijing Hyundai last year is concerned, the most eye-catching is the seventh generation of Elantra.
As a powerful blockbuster model under Beijing Hyundai, the seventh generation of Elantra can still firmly grasp the attention of the target audience while facing the fiercely competitive compact car market, and the annual sales of more than 130,000 units is the best proof. Whether it is excellent appearance, advanced configuration or excellent power system, the seventh generation of Elantra has played the latest upgrade of Beijing Hyundai, which is very suitable for young consumers who buy cars for the first time.
Of course, for Beijing Hyundai, the SUV market is also a top priority. The arrival of the fifth-generation Touring L has won more competitive confidence for Beijing Hyundai. This fully replaced model not only has a new look, as the first SUV model created under the new generation of i-GMP platform, coupled with the world's first CVVD technology, it also realizes a comprehensive advancement of the driving experience to fully meet the upgrading trend of consumer car purchase needs.
The later arrival of the Tucson L N Line and The Tucson L Hybrid provide more choices for consumers pursuing a sense of sport and new energy, and also greatly enrich the product range of Tucson. It is believed that under the rich model layout and brand sincerity, the fifth-generation Tucson L will go to a higher level in the market performance this year.
Among them, the arrival of Tucson L hybrid is only a step for Beijing Hyundai to continue to promote the layout of new energy vehicles, including models on sale such as Mingtu Pure Electric, and the layout of new energy models of Beijing Hyundai is gradually being completed. In the future, when it comes to the planning of new energy vehicles, Beijing Hyundai will focus on the two major directions of local research and development and electrification products to force the new energy market. This kind of new planning, of course, is also inseparable from the pure electric platform E-GMP of modern vehicles. This platform is designed for pure electric models, based on this platform to create the first model of The Ani Kr 5, which has also been on the stage of domestic auto shows before, and Beijing Hyundai may also introduce this model in the future. In the face of the localization of this global model, it is believed that Ani Kr 5 will also shoulder the heavy responsibility of Beijing Hyundai to seize the new energy vehicle market. With the landing of the E-GMP platform in the Chinese market, Beijing Hyundai is bound to accelerate the layout of pure electric vehicle models, and even is expected to launch a pure electric vehicle exclusive to the Chinese market, bringing consumers more diversified choices.
Compared with the emphasis on sales, Beijing Hyundai obviously attaches more importance to the quality of development, and strives to take a high-quality development path with "enhancing intrinsic strength" as the core. This approach is obviously wise, especially as the competition in the automobile market intensifies, consumers' expectations for models are getting higher and higher, relying on the solid advantages in technical strength to truly win the recognition of the market.
Facing the new competitive situation in 2022, Beijing Hyundai will continue to improve the layout of new energy market segments such as N Line sports series, pure electricity and hybrid in view of the personalized needs of young, sporty and large families, and launch products that are more suitable for the needs of Chinese users, with greener, more sporty and more advanced models, and further release the potential and advantages of Beijing Hyundai in the market segment.
Although in the short term, it is still impossible to avoid the impact of the epidemic and chip shortage on the automobile market, beijing hyundai will always adhere to the layout of diversified models and implement the concept of high-quality development, so that more consumers can enjoy the fruits of technological upgrading, and believe that the brand can have a broader market prospect in 2022.