"Japanese belief" has always been a mysterious existence in China's folk car culture, especially in middle-aged people, who have a crazy worship of Japanese cars. However, in terms of reality, is the so-called "Japanese faith" really so fragrant? Not really. Taking the most proud reliability of Japanese cars alone, in the 2022 vehicle reliability study released by J.D.Power, Korean car brands dominated the first, third and fourth positions respectively, while Toyota, which is "not bad", only ranked fifth, and Nissan and Honda have ranked outside the twenty.
In addition to the Japanese car is losing its leading position step by step in terms of reliability, the conservative design has also begun to deviate from the aesthetic direction of young people, and the configuration is a decade-old "monotony".
Take the A-class sedan, the most popular field, its representative models Xuanyi, Corolla, design for many years "no face" has no new ideas, configuration upgrades are more like "squeezing toothpaste". The Elantra, which is also a joint venture car, has quickly become popular after relying on a new design concept and a configuration that is more in line with the needs of modern people, and has become the new favorite of the trend that is currently concerned by young consumers.
The beauty ceiling of the A-class sedan Elantra meets the "face control" of you
In the early years, a good A-class car was defined as: leather, durable, and easy to repair. But now, the level of the automobile industry has improved, people have money in their pockets, and there are many more measures for cars, especially "appearance", as the primary measure for most young people to buy cars, the importance is self-evident.
Obviously, the design of the seventh generation of Elantra is completely based on the aesthetic point of the current young people. As one of the modern popular directions in the field of architecture and industrial design, "parametric" design was boldly introduced into the appearance design of the seventh generation of Elantra, and the application of a large number of wedge-shaped elements of straight lines and cross-sections made the whole vehicle show distinct features with sharp edges, such as the front grille with diamond-cut surface texture on the front of the car, the large "Z" line on the side of the body, etc., and the sense of luxury was doubled.
In terms of body posture, the seventh generation of Elantra is also very different from other products of the same category, based on the creation of a modern i-GMP technology platform, which presents a low body full of coupe fans, and the back-sneaking shape design, the duckbill tail wing in the rear area + the current fashionable through-type taillights, so that the sport attributes are implemented throughout. It can be said that the seventh generation of Elantra is one of the few models that dares to boldly integrate sports and personality elements into the family car category, and such a design is more acceptable to young people.
On the other hand, xuanyi and corolla's designs, although they also emphasize youthfulness in publicity, but in general, they still carry out the "steady wind" to the end. For example, Xuanyi's rounded body posture and monotonous lines are not much like a young man's car, and Corolla, not to mention, the family-style front face and flat lines that have remained unchanged for many years are extremely conservative in design.
Careful configuration of achievements in young people's "dishes" Elantra to meet the "technology control" of you
For a car company, to build a luxury car of hundreds of thousands of dollars, the test is the technical level; if you build a car of more than 100,000 people, in addition to ensuring a certain technical level, cost control is another major problem for car companies. Therefore, limited by the cost budget, many car companies usually practice to reduce the configuration.
The emergence of the seventh generation of Elantra has greatly subverted this phenomenon, whether it is the sense of high quality created by the interior or the degree of intelligence in the software, which makes many products of the same category unmatched.
From the interior point of view, the seventh generation of Elantra adopts a driver-centered asymmetrical approach, with a four-frame D-shaped steering wheel with full sports, which emphasizes the atmosphere of driving; the double 10.25-inch smart screen supports multi-touch, easy and sensitive control; equipped with LCD screen, flight shift lever, 64-color intelligent atmosphere lights and other configurations, but also a little more scientific and technological model and trend sense.
In terms of intelligent software configuration, the seventh generation of Elantra application is Baidu intelligent network connection 3.0 system, with listening companions, QQ music and other online entertainment information services; BLE mobile phone Bluetooth key can make the mobile phone replace the car key, door lock, start the vehicle, air conditioning and other operation control; at the same time, through cooperation with Baidu, Tuanyou and other high-quality IT companies, the system can provide accurate Baidu maps, location sharing, contactless refueling, car home mutual control and other cutting-edge functions.
For the intelligent driving assistance that young people are keen on at the moment, the seventh generation of Elantra is also clearly arranged, equipped with 23 ADAS functions, the highest in the same level, it can be said that the seventh generation of Elantra is the first L2+ level automatic driving to sink to the 100,000 yuan family car market in the joint venture model. Among them, there are as many as 10 unique active safety equipment of the same level, such as navigation intelligent cruise control and highway driving assistance, which can make drivers feel at ease to experience the convenience brought by automatic assisted driving.
Looking at the configuration of Corolla and Xuanyi in the interior and other aspects, it is really lackluster. Even If Xuanyi, who performs slightly better, just looks at the 8-inch touch screen with a single function, there is nothing to say in the interior; and even if Corolla has a 12.1-inch large screen, it is only equipped in the flagship version of 145,800 yuan, and the functionality is relatively single. In terms of intelligent assisted driving, compared with the rich ADAS functions of the seventh generation Elantra, the security functions of the TSS system like Corolla, which only have four, are obviously lagging behind.
I believe that no category can be as rich as the A-class sedan "star", like the Corolla, Elantra, Xuanyi these cars, which one is to have word of mouth, to sell and sell legendary models. However, after the precipitation of time, Corolla and Xuanyi began to be less careful in the creation of products, and the rigid design and perfunctory configuration became more and more disconnected from young consumers.
After the seventh generation of Elantra, it can not only keep pace with the times in product design and cater to the aesthetic preferences of young consumers at present; the configuration of hardware and software has also been upgraded synchronously, and it has achieved a comprehensive lead in the joint venture products at the same level. For the consumer market, where the trend of rejuvenation is becoming more and more obvious, it is clear that a product like the seventh generation of Elantra can go further with the product that leads the fashion trend.