There may not be a single car that has gone any faster than the decline of the hyundai Festa.
As a heavy model of Hyundai Motor in China, Hyundai Fiesta directly benchmarked the popular family car Honda Civic as soon as it was listed, with its eye-catching shape design and 6.78 seconds of zero hundred acceleration results, Festa achieved 6699 units in the first month of listing, and sales exceeded 10,000 in the third month, which is expected to truly become a competitor of Honda Civic, but in just one year, sales have fallen off a cliff.
In 2019, 95,000 units were sold, falling to only 34,207 units in 2020 and only 8,429 in 2021. In 2022, Fiesta's sales fell to the bottom, and in March, the fuel version of the Hyundai Festa sold 19 units, and the pure electric version of the Festa sold 2, adding up to a total of 21 units. And the Honda Civic, which was originally listed to target, still sold 8309 vehicles.
Fiesta's hot sales are like a flash in the pan, why is it declining so fast? In fact, Fiesta's sales have sounded a wake-up call for car companies, that is, products that only value short-term sales but do not pay attention to quality will soon be abandoned by consumers.
Fiesta sold well, nothing more than because, at that time in the field of compact cars, acceleration and speed, there are not many products with high appearance, only a few models such as Civic and MG 6, and Festa is listed, obviously directly against the Civic, it is faster than Civic acceleration, the value is also very high, the price is cheaper, and naturally it can achieve good market sales, but Festa This car is really golden and jade.
Zero hundred acceleration is fast, but the security is very poor, no matter how strong the acceleration is, what is the use? In the 25% frontal crash test of The China Insurance Research Institute, Fiesta's A-pillar underwent a large bending deformation, comparable to the former Passat. Fiesta is a Chinese special supply model, it is clear that in terms of steel strength, Fiesta did not use ultra-high strength thermoformed steel, the reduction of safety has made many consumers out of anger, resulting in Festa's reputation has been seriously affected.
Power performance is strong, but the basic driving smoothness has not been solved, Fiesta is equipped with a dry dual-clutch transmission, there is a more obvious low-speed setback problem, especially in the stop-and-go road conditions, a large number of consumer complaints, this gearbox has abnormal noise, sudden setback problem.
The design is quite eye-catching, but in terms of body materials, it can be saved, using "fiberglass" front and rear anti-collision beams, the engine compartment is almost not soundproof, the line at the top of the trunk is directly exposed, and the bright and beautiful Fiesta is cut corners in the invisible place.
Fiesta's former high sales were typical of no tigers in the mountains, and monkeys dominated the world. Wait until competitors have their strength, the sporty family car this market, Fiesta will not have a living space, and Beijing Hyundai's brother Elantra, but really backstast a Festa, although the power is weaker, but there is a CVT gearbox optional, and the value is higher, the price is much lower, resulting in many people turning to choose Elantra.
The decline in Fiesta's sales confirms that it is enough to do enough face, but behind the scenes, it is doomed to go far in today's automobile market. Korean cars in the country are already like this, Fiesta is still constantly dying, may be that the Korean car is not cool enough, do a good job of products, do really sincere products, is the crumbling Korean car should go the way.