Over time, there are many models that really can only act as a passerby. A flash in the pan is the best adjective, so why lead to such a situation? In fact, there are many reasons, because there are too many factors that affect the sales of a car, from design to product strength to power configuration, which may make a car rise or fall. And this kind of example abounds in the market, take the first two years of the market is more popular Hyundai Fiesta, it was absolutely a phenomenon-level product when it was just listed, with excellent appearance and countless power circle fans, many car critics have thrown praise, but also let young people love it, so this car soon reached a monthly sales of 10,000 units after the listing, becoming a model that can compete with the Civic. But unfortunately, the good times did not last long, and Due to the shortcomings of the dual-clutch gearbox and many small problems, the sales volume fell sharply, and in two years, it went from big to big. And the car I want to introduce today is also a product of Hyundai, it sells from nearly 20,000 to 1 unit per month, the price is only more than 90,000, so close to the people Why does no one want it?
It is a modern more classic SUV model, called IX25, speaking of IX25 can think of the IX35 car, which is two of the more popular cars of the year, especially in the early days of the IX35 redesign, when its sales ushered in a peak, more than 10,000 units sold in a single month, which is inevitable to make people sigh. Similarly, the IX25 also had a glorious time, especially in December 2016, the car received the highest sales in history, totaling 17,300 units, showing its strength with sales figures of nearly 20,000 units. However, the sales of this car fluctuate relatively largely, more than 10,000 units in good times, and thousands of units when they are not good, anyway, before 2020, this car is still a popular SUV. However, after the latest model of this car, sales have slowly shown a trough, especially in recent months, its sales of this car can be said to be very sluggish. In the past January, this car has only sold 1 unit, if you calculate according to this sales data, this car is likely to be discontinued, because this sales data does not support it to survive any longer.
And now we will briefly introduce this car, first of all, we will look at it from the price, the positioning price of this car is 10.58-136,800, which is much closer to the people than Binzhi, CRV and other models. And this car also has a certain positioning down, after the downward adjustment of this car in the early 90,000 can start, and the top price is only more than 120,000. This price is relatively close to the people in the joint venture SUV. However, the price is not high, but it has a certain price overlap range with its brother model IX35, because the price of more than 110,000 can start with IX35, on the premise of the same price, IX35 is one level higher than IX25, which is naturally advantageous. In addition, the substitution of this car is also very strong, in the current market there are many domestic models, such as Changan UNI-T, Geely ICON, Haval Chitu, Changan CS55 and other models, greatly limiting its sales, after all, these models to have a face value, to configure the configuration, and in the power and materials are very authentic.
And my view of IX25 is that the difference in the times has created its market disadvantage, in the past, there were not many types of models on the market, and such a small SUV, and still a joint venture brand is more popular, after all, at that time, the Chinese people's space demand for the car is not so large, so this car can naturally be concerned. And even now, the configuration of the modern IX25 is still good, first of all, it has tire pressure alarm, reversing image, side blind spot image, 5 driving modes, navigation road condition display, Car Networking, full LED headlights, etc., for a joint venture SUV in the early 100,000s, with these is already relatively close to the level of domestic SUV, but also a daily use of enough state, so at this point we can say that it is very conscientious. But I personally think that in terms of power, the combination of this car is really too general, because it is equipped with a 1.5L naturally aspirated engine, which has a maximum of 115 horsepower, and the match is a 6-speed manual and a CVT stepless transmission, although the fuel consumption performance is good under such a set of power, but it is too meaty, and daily driving may be a little more than enough and insufficient.
In addition, the appearance design of this car really did not reach the expected height, in our cognition, modern models have shown a high-value image before, along the way with high value does attract countless fans, from the former Sonata to the famous map to Tucson, such models have a good appearance. But hyundai does not know when to start, the design direction is biased, like the new name and Sonata that shape, is really disliked by many people. Similarly, the appearance of this IX25 is not high, its front face is a split headlight, the daytime lamp has a penetrating effect from top to bottom, with a large area of the grille, although it looks recognizable, but it will give people a feeling of excessive force, lack of design beauty. And the side of the body, this is not too much ridicule, after all, is a home SUV, there is no need to make the lines so exaggerated and sharp. The design of the rear, although this car uses through-style taillights, but the overall layout of the effect does not achieve the atmosphere that should be, this is my personal opinion, so the lack of initiative in the appearance, sales will naturally have a great impact.
In general, there are many new cars on the market now, there may be several new cars listed in a period of time, and now car companies have taken the segmentation market more seriously, so there are more models in the layout. As a joint venture SUV, the hyundai IX25 is still relatively conscientious in terms of positioning price, but unfortunately, its brand influence is not as good as that year, followed by weak power, and then the competitors in the market are getting better and better, and the performance in all aspects is strong, which greatly affects its sales. But what I didn't expect was that even if it had these deficiencies, it would not be just one in terms of monthly sales, and this is the case, which is really a bit surprising. In my personal opinion, Hyundai's model product strength is not bad, and it is quite ok in terms of durability and fuel saving, but over the years, Hyundai's model design has really shifted, either exaggerated or very strange, so this makes it lose its traffic base. So what do you all think is the reason for the Hyundai IX25 car, which causes it to sell 1 unit per month?