With the improvement of economic living standards, coupled with the continuous decentralization of the brand by car companies, more than 100,000 can now buy a B-class model of IKEA IKEA. Such as Tianlai (158,800 from), Passat (164,900), Accord and Camry are also as low as 179,800, in order to regain the initiative of the market, Hyundai also released a new generation of Sonata, Accord ushered in the strongest opponent, 2.0T + 8AT or sold 160,000, is expected to catch up with The Maribao XL?
What consumers really want is a question that almost every car company is racking their brains. Designs with such a sporty look, similar to those of the tenth sonata, have not been uncommon in recent years. There's nothing wrong with this design, the problem is that the Sonata is positioned as a midsize car. The sporty appearance is generally more attractive to young car buyers, but this part of the consumer is more concerned about the compact car below 150,000 yuan, and the sonata as a medium-sized car is somewhat high. And in the medium-sized sedan segment, the best-selling cars like the Honda Accord, Volkswagen Magotan, etc., the design is still a moderate route, the tenth generation sonata into these models, although a little cheaper, but it seems a bit different.
The interior part, the first thing that catches the eye is that the integrated display design has enhanced a lot of technology in the car, and the center console tilting to the main driver has added some sports atmosphere to the car, as for the configuration and material part, there is not much to talk about here, because the configuration and materials of Korean cars have always been among the best in the joint venture brand, and the configuration and materials of the new Sonata are even more so.
In recent years, the body size of the car has not been greatly improved, and the body size of the new car is expected to be retained in terms of 4955× 1860×1445mm, and the wheelbase is 2890mm. In terms of body length and wheelbase, it has strong advantages over the German and Japanese systems, but there may not be much change in size and suspension system, driving space and comfort.
In terms of power, the new car is expected to continue to be equipped with 1.5T engines and 2.0T engines, matched by a 7-speed dual-clutch transmission and an 8AT manual transmission. The maximum power is up to 170 hp and 240 hp, and the maximum torque is up to 253 N·m and 353 N·m. The most important point is that the version of the 2.0T+8AT is a hot sale, because the 8AT gearbox is the modern self-developed Voltaire brand, and the brand with ZF and Aisin, especially equipped with modern self-developed engines, the tuning effect is even higher.
So what are the factors that cause it not to sell? In our opinion, there are several factors leading to, 1: appearance According to our understanding, there are many consumers who are dissatisfied with the appearance design of the new generation of Sonata, because the Korean car is definitely in accordance with the local design in research and development and design aesthetics, and the new generation of Sonata is also the style of South Korean Oba, 2: brand value, today's Korean cars in the domestic automobile market not only sales have seriously declined, but also the brand influence has fallen to the bottom, and even less than the influence of independent brands, 3: quality problems, Although the sales of the new Sonata are not large, the quality problems are constantly exposed by the media and car owners.