In the current market to explore, you will find that the market model layout has become more and more solid, whether it is the price range, or the type of model, car manufacturers have been able to think of the products into it, because in a new field, who grabs the first piece of "cake", it means that it has occupied the initiative, it can also be in this area of positive development. One of the most typical examples is the Haval H6, when the domestic market SUV was lacking, it resolutely chose to devote itself to the SUV market, and now it relies on the Haval H6 car alone to make the Great Wall steadily "Jiangshan". So it's important to get ahead of the curve, you have to have excellent market insight so that you can make a car catch fire in the market. And now, with the market approaching perfection, how can we unlock the limitations of our products? Citroën Versailles c5x from the French brand is a good lesson for us. Its new car more than 140,000 full series 8AT, without a drop in sales of 13937 units, so that many people said that the car finally "took off".
Since we have all talked about the Citroën Versailles c5x car, let's talk about the French brand, the presence of the French brand in the domestic market is very low, although in the early years of the French Elysée, C4 Sega, etc. are considered excellent representatives, some cities also use the French car as a taxi, which is enough to prove the strength of the French car. But the follow-up market development makes many people unexpected, whether it is Peugeot or Citroën or luxury brand DS, there is no model that can be taken, and the sales volume is extremely dismal, even if the 508L behind the face is outstanding, the strength is outstanding, it still does not change the fate of the French car "cold door", it can be said that a "good card" is broken. So the domestic DPCA also deeply understands this truth, but also wants to create a model that can change its own destiny, so this Citroën Versailles c5x is listed, this car in the pre-sale stage and the car show debut, it attracted a lot of traffic, so that the original deserted Citroën booth also became bustling, so this is a model with its own hot spots.
So why can this car attract so many consumers? For French brands, it's really like a dream. In fact, I personally think that the reason why this car is attractive, there are many elements, first of all, the first point is that it is well positioned, it is positioned as a crossover or hunting car, the original competitiveness of this market is not very large, which can lay the foundation for its success. The second is the positioning price, the previous French car can not sell partly because of the positioning price, many models positioning are a bit high, but this time the Citroen Versailles c5x positioning price is very sincere, it is a medium-sized car, and the size of the Volkswagen CC hunting version is not much different, but it is only 14.37 - 18.67 million, The price of the hunting version of volkswagen CC has reached 256,900, although the engine is a 2.0T displacement, but the price difference is almost 100,000, so relatively speaking, Citroën Versailles c5x is more cost-effective. The last point should be regarded as the value of this car, this car is indeed designed very stylishly, and now let me take you to a brief understanding.
First of all, the front face, the design of this car or some elements that pay tribute to the classic, especially the logo, it is the use of the upward bulge of the trim to shape this shape, giving people a very intuitive sense of unity, which is a more representative design of Citroën. Secondly, the daily running lamp strip is fused with the grille, and the use of this outer "eight" shape makes us feel very recognizable. As for the headlights, they are matrix style, and the high-end atmosphere is also jumping on the paper. On the side of the body, the body proportions of this car are well mastered, whether it is its hatchback shape or the concave decoration under the door panel, it can be said that it is designed just right, in line with the aesthetics of the Chinese. The design comes to the tail, and the tail has a "duck tail" with a very obvious three-dimensional sense, with tail lights that echo the shape of the daytime lamp, I have to say that it is very cool. Finally, there is the body size, the length, width and height of this car are 4805/1865/1505mm, and the wheelbase is 2785mm.
Entering the car, the interior design of this car has a sense of design, like its suspension display, small electronic gear handle, three-dimensional center console and a decoration of wood grain trim, which can be regarded as a plus point for the interior design of this car, but I personally feel that there are also bad places, that is, the size of its full LCD instrument is too small, lacking a certain sense of technology, and the color of the interior is too single, if you can add a little more color collocation, it may look more advanced. As for the configuration, the car still does a good job, it has six airbags, lane departure warning, ACC adaptive cruise, suspension soft and hard adjustment, active closed grille, seat heating/ventilation/massage and so on. In addition, it has 8 ultrasonic radars, 5 cameras and 3 millimeter wave radars, which means that its driver assistance configuration will be very high, which is very advantageous in the same level or the premise of the same price.
Powerly, this car is equipped with a 1.6T turbocharged engine, this engine has a maximum of 175 horsepower, and the matching is an 8-speed automatic transmission, for this 1.6T engine, it is also a more classic engine of Citroën, which has been seen on many models, and its fully matched 8AT gearbox is really worth affirming, after all, in this level, there are not many joint venture cars that can use 8AT. And it is very important that under such a set of power system, the car's 100-kilometer fuel consumption is only 5.8L, which is very economical, and it also eats 92 coarse grains. And like the Volkswagen CC Hunting Edition is equipped with a 2.0T engine, its entry-level model is still a low-power 2.0T, the maximum is only 186 horsepower, and the Citroën Versailles c5x's 1.6T engine horsepower is not much different, and it is still used in a seven-speed dual-clutch transmission, which needs to eat 95 oil, so a comparison with each other can see the advantages of this Citroën Versailles c5x.
In general, it is really difficult for the current market to squeeze into a model with excellent sales, especially a very unpopular joint venture brand like Citroën, which was very dismal before citroën, logo, and many models under DS had double- or triple-digit sales per month. But after the citroën Versailles c5x was listed, its monthly sales have been able to exceed five thousand units, starting from the listing in September last year, as of the end of the year, its sales have reached 13937 units, which does not look great on many ordinary brand models, but based on the audience of French cars, this car is really letting the French brand take off again, and now its popularity is still unabated, single-month sales can still hover around five thousand units, which is already very good. So do you all think this Citroën Versailles c5x is a very successful car?