16 years ago, Shanxi's "coal boss" went to Ningxia to investigate, a little girl handed him a piece of steamed buns, he ate a bite, almost spit it out, and then, he smashed 600 million in Ningxia.
Liu Jinqi, a native of Shanxi, was born into poverty, and in order to feed himself, he went down the well at the age of 18 and dug coal for 10 years. Years are like knives, changing Liu Jinqi's appearance, but also honing him to a boldness.
In the early 1990s, Liu Jinqi earned his first bucket of gold with his vigor. At that time, the price of coal was unstable, many coal bosses sold coal mines, and Liu Jinqi borrowed money to enter the game, coinciding with the coal madness, and became the "coal boss" of Rijin Doujin.
In 2006, 50-year-old Liu Jinqi received an invitation from Ningxia inviting him to ningxia to visit the "Grape Corridor" project in Ningxia's Helan Mountain.
Relatives and friends advised: "You are not without money, it is better to retire and enjoy life, besides, Ningxia is full of Gobi Desert, how can you grow grapes!" ”
Liu Jinqi did not listen to persuasion, he had his abacus.
Originally, Liu Jinqi had long understood that the eastern foothills of Helan Mountain in Ningxia had sufficient sunshine, a large temperature difference between day and night, good air permeability of sand and gravel soil, and Bordeaux, France, which was almost at the same latitude, which was an excellent place to grow wine grapes.
Liu Jinqi does business and socializes, the annual wine fee is tens of millions, if you plant some grapes, make some wine, both noodles, but also save money, kill two birds with one stone.
Unexpectedly, after arriving at Ningxia Helan Mountain, Liu Jinqi was dumbfounded as soon as he got out of the car.
At the eastern foot of Helan Mountain in Ningxia, is the endless Gobi Desert, and coming here is like entering a primitive wilderness, full of desolation and lifelessness.
Liu Jinqi began to retreat: "Can grapes really be grown here?" ”
At this moment, a strange team slowly came ahead, this team of young and old, not only tattered, but also skinny, many children with blue faces, looking malnourished.
Liu Jinqi asked the merchant next to him, only to learn that this was the team that had come to greet him.
A skinny little girl came out and handed Liu Jinqi a piece of steamed bun with both hands. Liu Jinqi quickly took over, broke it in half, bit it down, and almost spit it out - it was too hard to eat!
Looking at the little girl's expectant eyes, Liu Jinqi could only endure and eat it, and smiled and said thank you.
After understanding, Liu Jinqi knew that the life of the locals was far more bitter than he imagined. They lived in clay kilns made of mud, ate cold buckwheat buns, and drank turbid water that had been brought back from a few kilometers away. Seeing the little girl eating the remaining half of her steamed bun with relish, Liu Jinqi felt like she had been hit by a heavy hammer.
Liu Jinqi sighed lightly, and immediately signed 75,000 acres of Gobi Desert, and he silently said to himself: "I want to give an account to the children here!" ”
What face, what cost savings, what concerns, all for Liu Jinqi thrown out of the cloud nine. He wants to grow grapes, make wine, lead the villagers to get rich, and let the children live a good life!
Then, Liu Jinqi specially consulted experts and learned that as long as the problems of wind and sand, soil fertility and water use are solved, the Gobi Desert can also grow good grapes.
In order to prevent wind and sand fixation, Liu Jinqihao threw 50 million yuan and planted 1 million poplar trees to guard the Gobi Desert; in order to solve the water problem, he spent 30 million yuan to build a 10-mile-long water canal to divert the water of the Yellow River into the Gobi; in order to solve the problem of soil fertility, he spent another 20 million yuan to buy cattle and sheep manure from local farmers and bury it in the sand and gravel of the Gobi Desert.
Under Liu Jinqi's reckless investment, but in two years, the once desolate Gobi Desert has become green, like Jiangnan.
Liu Jinqi waved a big hand and started! Subsequently, he led more than 1,000 local villagers into the Gobi Desert and planted a "purple dream".
In 2014, Liu Jinqi's wine cellar was crowded with people, and in the thunderous applause, Liu Jinqi opened the oak barrel of winemaking, and in an instant, the fruity aroma overflowed with fruit, and the wine was not intoxicating.
Subsequently, in Liu Jinqi's expectant eyes, the tasters gave high evaluations: the taste is delicate and the style is varied!
Liu Jinqi listened, and the people hugged their headaches and cried, these 8 years, it is not easy!
However, when Liu Jinqi's wine was launched on the market, his wine, which was no worse than foreign wine and cheaper than foreign wine, was not cared about!
The news spread to relatives and friends, they gave Liu Jinqi an account, 8 years, Liu Jinqi before and after the Gobi Desert invested at least 600 million, the result of wine, even can not sell it, you see, this is not to listen to their own advice of the end!
Therefore, relatives and friends have angrily rebuked: Liu Jinqi, your head has entered the water, spend money to buy guilt!
Liu Jinqi was confused, he sat in the mountain of wine cellars, silently asking himself, is it to give up?
At this time, the sound of dialogue came out of the cellar, which woke Up Liu Jinqi, who listened to it and suddenly felt guilty.
It turned out that the workers did not know that the wine was not cared for, and they were all imagining that when the wine was sold out and the market became bigger, their relatives and friends could come to work, thus improving their lives.
Liu Jinqi smiled, stood up, shook his head, and said, "You are gone, what should they do, what will the children do?" ”
Subsequently, Liu Jinqikai led the team around to learn from the scriptures, and brought his Ningxia Honghelan Shandong Foothill Wine to participate in various promotion meetings and competitions.
In 2015, in the French Gilbert International Wine Challenge, Liu Jinqi's "Ningxia Red Helan Mountain Eastern Foothill Wine" was a blockbuster and won the gold medal in one fell swoop.
Since then, countless orders at home and abroad have poured in, and after 9 years of perseverance, Liu Jinqi has finally composed the "Gobi Legend".
A reporter asked Liu Jinqi why he was able to stick to Ningxia for ten years, he said: "In the past, the desolate Gobi Desert became melon and fruity, and the locals lived and worked in peace and contentment, living a good life. ”
Yes, the suffering has finally passed, and now, Ningxia Honghelan Shandong Foothill Wine has become a business card of Ningxia, and even the wine master Jess Robinson has praised Ningxia wine, she believes that the future of Chinese wine is in Ningxia!
If you also like to drink wine, and worry about not being able to buy quality guaranteed wine, you may wish to try Ningxia Red Helan Shandong Foothills wine, not only delicious and not expensive, but also contribute to Ningxia. Click on the link below to get it.
Ningxia Red Helan Mountain East Foothill Wine
