At the beginning of the 00s, Chuanyan controlled Chengdu's "Mao's Home", and the first decision she made was to sell all the company's factories. Other shareholders asked, "Sold the factory, we take the shi."

At the beginning of the 00s, Chuanyan controlled Chengdu's "Mao's Home", and the first decision she made was to sell all the company's factories. Other shareholders asked, "After selling the plant, what production will we take?" ”

At that time, when Chuan Yan took over the company, she was already insolvent and on the verge of bankruptcy.

Therefore, Chuan Yan acquired 67% of the shares at a very small cost and became the absolute controlling shareholder.

Mao Die, the owner of the original "Mao's Home", left more than 30% of the shares and continued to stay in the company as a management.

Mao Die's family is a family that makes furniture, and Mao Die's father single-handedly founded the "Mao Family Home" and painstakingly operated it for decades.

In the 1990s, "Mao's Home" was once a fairly famous furniture brand.

When he saw that Chuan Yan had sold the factory, Mao Di was shocked.

Chuan Yan said, "What else is produced?" The company is about to go bankrupt, is the reason not obvious? The furniture produced in the old factory is outdated, unpopular, and cannot be sold. ”

Mao Di said: "Furniture styles are not popular, you can try to transform ah!

How can you sell the factory directly? This is my father's decades of painstaking efforts, passed on to my hands and disappeared, how do I explain it to my family? ”

Chuan Yan smiled: "Transformation? What transformation to take? The company already owes so much money to the bank, and the capital chain is about to break. ”

Mao Di knew that this was the truth, but from the bottom of his heart, he still could not accept that the family property was destroyed in his own hands.

And he was also puzzled by Chuan Yan's operation, he said: "You originally told me that the acquisition of my company was to help me make 'Mao's Home' more brilliant, but there was an agreement."

Mao's home is gone, don't you ruin the agreement?

And you sell the factory to get money, but the company still has a loan to repay, if you repay the loan, you yourself have not earned anything! ”

Chuan Yan smiled and said: "The factory is gone, but Mao's home is still there, and I guarantee that your family business will only be more brilliant in the future." ”

Mao Di was confused.

Chuan Yan sold a lot of money for selling factories, mainly because the land was worth a lot at that time.

But she didn't pay the bank loan at all.

Chuan Yan recruited some furniture designers to make some small changes according to the most popular furniture on the market at present, and designed a new "Mao's Home".

To tell the truth, this is a copy, but after making some changes, it is self-created, and others can't sue her.

Mao Di asked: "The factory is gone, what is the use of your design?" ”

Chuan Yan: "To be a furniture brand, you don't have to have your own factory. ”

Mao Di is confused again, there is no factory, where do you get furniture to sell?

Chuan Yan directly found a foundry and asked the foundry to make a batch of samples according to its own design.

The transformation of the old factory involves all aspects, very slow, but finding a foundry is very fast to make a new product.

After that, Chuan Yan filmed an advertisement for the new style of furniture, and then took the money from the factory to title a TV series starring Wang Zhiwen, and the TV series went viral.

The old brand "Mao's Home" has once again entered the public's field of vision.

Many furniture retailers come to Mao Di and Chuan Yan to represent "Mao's Home" and open franchise stores.

Mao Di was overjoyed and said, "Now you can make a franchise fee." ”

Chuan Yan smiled again and said, "You are really short-sighted, and you must not scare most people away by charging a high franchise fee?" ”

Finally, Chuan Yan directly announced to the outside world that "Mao's Home" does not charge a penny of franchise fees.

In this way, retailers who want to join the "Mao's Home" brand have broken through the threshold.

Then Chuan Yan said to these furniture dealers: "Our 'Mao's Home' is a big brand, the image requirements are very high, although there is no franchise fee, but there are requirements for store decoration, to unify the image." ”

This we also understand, Mao's home was originally an old brand, and now through the title of the popular TV series has become a fire, has become a first-line brand, the identity of the franchise store is a basic requirement.

How can we achieve image unity? Of course, it is to give the decoration all to the decoration company designated by Chuan Yan.

The decoration company demanded that the decoration cost be paid directly in full when signing the contract.

Franchisees can only do so, otherwise, there is no unified decoration, Mao's home headquarters is not shipped.

And that decoration company is actually a branch of "Mao's Home".

Then, open a franchise store to buy goods, right?

Chuan Yan also said: "Mao's home does not charge a franchise fee, but if you don't have the strength, open a month or two and don't do it, or transfer it to others, it will have an impact on our Mao brand."

We have to collect a deposit of half a million yuan from you, this deposit is not a white receipt, and then you don't have to pay cash when you buy goods, you can take credit, sell out and then pay back to the company.

If you want to stop working after more than a year of operation, the deposit will be refunded. ”

All the furniture that has not been sold, the company is also recycled, the furniture is credited out of the headquarters, the franchisee returns the goods to the company intact, and there is no loss.

The deposit can also be refunded, which means that the franchisee is risk-free in doing this business, and the franchisee is of course willing.

Chuan Yan collected the franchisee's deposit and decoration fee, and was not in a hurry to pick up the goods to the foundry.

She went to the foundry owner and showed him the contracts of the franchisees.

Good guys, hundreds of franchised stores are in the process of preparing for renovation.

After that foundry, it is enough to make orders for her brand, and there is no need to open up any other customers.

Chuan Yan gave the foundry owner a look at his company's bank account number, and the amount of nearly 100 million yuan lying on the company's account was lying.

Surprised the foundry owner again.

In fact, it is the deposit and decoration fee of the franchisee.

Chuan Yan said to the foundry owner: "To show you my account is to show you that we are not short of money."

But we are big brands and have processes from big companies.

Never pay a batch of money for a batch of goods, but first pick up the goods and settle the account on a quarterly basis. ”

In the face of such a large customer, the foundry owner did not dare to speak loudly at all, of course, he agreed.

Chuan Yan did not spend a penny, he took the furniture from the foundry and sent it to the franchise store.

When the franchise store is sold out, the payment is returned to Chuan Yan, and Chuan Yan then checks out to the foundry on a quarterly basis.

But there will always be a large amount of money on the company's books.

Continue to advertise, Chengdu "Mao's Home" sits firmly on the first-line brand in the furniture industry.