This Spring Festival has gone by a little faster
Time has passed before it's been fun
And before returning home during the Spring Festival
I've fantasized about all kinds of New Year's eve and play scenes
But I never expected to go home in the first scene
"Traffic Jam"
This "blocking" is not the other "blocking"
I'm not slow to get home because I'm stuck on the highway
Instead, they were blocked in front of the "door" of going home.
(Scenes with 2/3 fewer vehicles after the Spring Festival)
As a fourth-tier city in Guangdong, the proportion of people driving home has more than doubled this year.
Especially in the downtown area of my hometown, parking spaces are difficult to find.
In the old neighborhoods with high population density, it is really faster to walk than to drive.
On the main horse road in front of your house
Daily one-way two-lane traffic
On both sides, there are many traffic conditions for a row of cars parked in front of each house
But this year's Spring Festival is not at the door to watch others meet the car
It's my own car
(The scene of most vehicles going out in the second year of junior high school is "spacious")
During the Spring Festival, three rows of roadside parking can be parked, leaving only one body width to pass.
Within a two-kilometer radius, everyone is eager to squeeze three cars into one parking space.
This scene can only be commented on in one sentence: everyone is driving back, so who walks with their feet?
Every time you move a car out of the doorway, it takes several minutes or even ten minutes just to get on the road.
It is really a traffic jam to the doorstep, and it is not as convenient as riding a small electric donkey.
Whenever I experience this scene, I feel only one thing in my heart:
Fortunately, the private parking space in front of the house is wide enough
Otherwise, the four cars in the family must not stack arhats?
However, this year, there are more cars in the hometown, and the figures of some new cars on the road also appear very frequently.
In addition to the traffic jam in front of the house, the most profound point of the Spring Festival home street is:
A car that had not been seen on the street before
This year, it has become the focus of discussion in the neighborhood
"You see, it's a shadow leopard again, hahaha~"
This sentence comes from a casual mention from a neighbor
There was a hint of affirmation and a hint of ridicule
But anyway
You can see how high the presence of Shadow Leopard in a fourth-tier city is
And they are the shadow leopard "daimyo" that they learned from a certain sound.
Have to say
Shadow Leopard was listed for half a year
This wave of well-known marketing cases is exemplary
First of all, we need to figure out, which kind of consumer group will show great interest in shadow leopard?
The first category, which is definitely young users, is mostly single and coupled after 90.
The second category is young family users, small families who have just started a family or a family of three.
The most successful point of Shadow Leopard is to shape itself into a "high-performance car".
Radical exterior design, opening and closing exhaust valves, muffled sound, four-out tail throat, yellow caliper sleeves...
These are all worth bragging about by car owners: I am a sporty performance car!
Therefore, Shadow Leopard focuses on the new consumption force of the post-90s, which is born for young people who pursue personality and sports.
The creation of performance-based IP just grasps the taste of the targeted crowd, and at this time, shadow leopard has been more than half successful.
However, the Shadow Leopard meets the common trait of a compact car: home!
Giti Giticonfort F22 tires, the main silent comfort, in essence, shadow leopard does not want to only pursue a niche pure sportiness.
However, the owner can choose to upgrade the Michelin PS4 tire, which will give the choice to the user.
(Don't give up the choice of niche users, this is Shadow Leopard's Tai Chi!) ）
Secondly, the comfortable suspension tuning allowed the shadow leopard to camouflage a handful.
Just like the Civic, the shape of the tube is more combative, and the soft place must be prioritized.
After all: soft! It is a good car to convince the family.
The 4m7 length and the over-2m7 wheelbase ensure that the Shadow Leopard has plenty of rear space.
Let the family shout out as soon as they get into the car: the back of this car is still quite large, not as small as imagined!
The two points of sitting comfortably and having a lot of space are enough for your family to raise their hands to support you in buying the shadow leopard.
I enjoy the willfulness of buying a "high-performance car" without being opposed by my family.
It is not an exaggeration to call the Shadow Leopard a "Duanshui Master".
After all, the measured zero hundred acceleration performance of more than 7 seconds is not the top.
Civic, Starbury, MG 6 and so on can do it.
But "Performance Car" is just a label for Shadow Leopard.
But this label was recognized by everyone, and during the half-year sales period, the monthly sales volume was marked by tens of thousands of units.
Shadow Leopard broke the normal atmosphere ruled by boring home warm men such as Corolla and Xuanyi, and the market had new vitality.
As for the movie leopard battle AMG and other passages all over the network, we laughed and passed.
After all, in the era when everyone is a certain sound, if the plot is not interpreted as exaggerated, how can people know how the routine of repeating the old things in the Civic came about?
(Although the market potential of FK7 is really unlimited)
(Source Network)
During the 7-day Spring Festival holiday at home, shadow leopards with tail wings, shadow leopards with car clothes color, and shadow leopards with wheel hubs and brake calipers abounded.
Although the shadow leopard is not a bad street in our fourth-tier city, it is not rare.
Because in three days, you can see different lightly changed shadow leopards driving past you.
At this point, my inner touch was:
Out!
A place that only recognizes BBA and Japanese cars
Young people's desire to buy domestic cars is very strong
This phenomenon is good
Yes, as a car media person, reason tells me that I don't shout out like the inner OS of the neighborhood that is "slightly affirmative and sneering":
"You see, there's a shadow leopard again!"
Don't go to relatives in the New Year, this year is almost equal to white.
But whenever relatives visit the door, from time to time you can find an Auchan X5 in a corner of the alley.
At this moment, the picture must have "a father pretending to be a New Year's gift, followed by a child, plus grandparents on the side to set up a handle." ”
Yes, they're all loading their cars with New Year's greetings
Maybe it's a coincidence
But every time I see the timing of the Auchan X5, it is always accompanied by such a scene
I began to realize:
The Auchan X5 may be the first car for many families
It is also the main force of transportation at home
And the reasons that attract these "fathers" to buy it
It is nothing more than "price and shape"
The price is easy to understand, 69,900 to buy a Martha of the same straight waterfall grille front face.
And the embellishment of the sports orange suit...
If Auchan X5 has original sin, it is its first crime to bee and attract butterflies.
Don't get me wrong, here's a positive reverse compliment, in fact, most users of Auchan X5 are attracted to its appearance.
Just with the light waterfall composed of 9 highlights and 8 dark lights, it is enough to attract the return rate of the crowd.
Not to mention the curvature and angle of the body section S type, which makes this Auchan X5 look more textured.
The final vision will tell you: this car needs money!
The manual version of the Auchan X5 with 1.6L+5AT is only 69,900.
1.6L+ CVT models start from 76,900.
It is equipped with a Blue Whale 1.5T engine + 7-speed wet dual-clutch version of 81,900.
The most eye-catching ones are the sports version and the Tiger Howl Limited Edition (666 units).
The Sport edition adds a large rear wing, four exhaust pipes and an orange look kit.
Tiger Howl Limited Edition is the Spring Festival Special Edition, which uses a red appearance kit, which is very intimidating!
This set of combination punches down made me look at it twice on the road.
(Tiger Howl Limited Edition)
Moreover, the fuel consumption of the Blue Whale 1.5T engine is not high
The fuel consumption of 100 kilometers in the early 6.9-7.2L is much lower than that of the Haval H6
The cost per kilometer is also 0.51-0.55 gross
Although the first guarantee of 5,000 kilometers has to enter the factory for maintenance.
However, Changan's own fully synthetic engine oil + machine filter + man-hour cost is only a little more than 500 pieces in total.
This is the cost of a first insurance, and the spare parts are cheap enough to be a big car advantage of auchan X5.
A tire is 455 yuan, a wiper is 39 yuan, a battery is 370 yuan...
Well, it's cheaper to buy a car, it's cheaper to use a car.
The appearance is beautiful, no wonder the Spring Festival home found several Auchan X5 figures.
It is enough to scare the family with this car in the fourth-tier cities.
Of course, this year I've had enough of it
Mom and Dad just want me to get off the list
But the seven aunts and eight aunts don't think so
"Can start a family, to marry one, can not delay any longer"
This is the ultimate scene of being urged to marry
One of the aunts said so
"I don't dare urge you anymore."
I don't even know how many years it's been urging
Year after year I didn't see the results
You're in a hurry."
Oh~ ~ ~ Okay
Who just said they didn't dare to urge me again?
But compared to previous years, I only focused on the second half of my life.
After going back this year because of the Tesla Model 3, they have another topic on me.
Isn't this car a brake failure?
Do you have a place to charge?
Is it really just a single pedal?
......
Well, this is another awkward situation I have to face.
What else can they do, answer them one by one, although they go away satisfied with the half-believed figure.
But I can read one word from their steps: Oh?
However, this time home also found a phenomenon:
This year's Tesla Model 3 in my hometown almost rotted on the street
Take the avenue in front of the house, less than 100 meters away, there are 3 Tesla Model 3s, and they are all nearby households.
And after riding an electric donkey down the street, there was a major discovery.
Within a radius of 5 kilometers, I can't count how many Tesla Model 3s there are.
It's either on the road or it's parked in front of a certain family.
The appearance rate is no less than that of the Mercedes-Benz C-Class and BMW 3 Series.
After looking at it carefully, it was found that these Model 3s were returned to the New Year with the exception of a few provinces.
The rest are basically Guangzhou and Shenzhen two brands to return home.
In a year's time, from the street there is almost no Tesla figure, to this year's Spring Festival at a certain intersection corner may be able to see a Tesla driving by.
As a fourth-tier city in Guangdong, this face is indeed a bit unexpected.
In particular, in 2021, Tesla also built 2 supercharging stations in its hometown.
One of them will already open at the end of 2021, which also brings the convenience of charging to owners.
However, there was also an exaggerated one, and on February 6, a large number of people returned (the social animals began to work).
Only one Tesla supercharging station open has more than a dozen cars in line, and 6 are already charging at this time.
There are also a few pure electric vehicles in the city, such as Weilai, Taycan, Aion series, and Xiaopeng.
This phenomenon is also very different from the previous years of "a tram is difficult to find".
Just as a Tesla owner, the inconvenience of charging is still experienced.
There is a Tesla supercharging exclusive pile within 2 kilometers of the hometown city, which is quite convenient for charging, but the cost of 2.48 yuan / kWh is really very high.
Compared with the general daytime 2.3 yuan / kWh in Guangzhou, and the charging cost of 0.99 yuan / kWh after 23:00 at night.
During the non-holiday period in the hometown, the cost of Tesla's super charging pile site rent + charging frequency is grafted onto the owner during the Spring Festival.
Full of 55 degrees Tesla Model 3 (standard endurance version), a single cost of 130 yuan to go.
One word: really expensive!
Of course, if you want to experience the benefits of more than 1 kilowatt-hour of electricity in your hometown, you can only go to the Southern Power Grid and the stars to charge in the urban area.
But the combined only 13 piles are in daily queuing.
Third-party piles have appeared in the hometown of more cars and fewer piles, and I hope that this situation can be improved when I go back next year.
This Spring Festival homecoming, the car on the street is indeed a different scene.
Cars have doubled, parking spaces are difficult to find, all kinds of new cars that have just been listed are also running on the street, and the figure of electric vehicles has also appeared.
On another level, diversified consumer demand, as well as diversified consumption choices, are being rolled out in major cities.
Of course, this is only what you have seen and heard in a certain area of the city of Shanwei, Guangdong Province.
As for the other cities, especially the north, that would be a different story. (A tram may be hard to find in the village)