【China's cultural and creative industry ushered in the highlight? Behind the explosion of the ice pier, Chinese IP refuses to be a Western money-making tool]
The hottest thing in these two days is the ice pier, which is China's pure original IP is attracting domestic and foreign, men, women and children.
Offline physical stores are lining up, online pre-sale for 30 days, it is said that a manufacturer of ice piers has received 500,000 new orders, bought tickets for workers to resume work in advance, and athletes in the Olympic Village line up every day to buy ice piers...
An Olympic mascot is so hot, it also shows that China's cultural and creative industry is ushering in its own highlight moment!
Although China has a large number of IP resources and cultural and creative elements, because the cultural and creative industry is several decades later than foreign countries, all kinds of big IP are directly taken by the West and become the "sharp weapon" for the other party to make big money.
The most direct examples are kung fu pandas and mulan.
The film "Kung Fu Panda", which was popular all over the world, also used the image of the panda and then grafted the pure Chinese IP element of "Kung Fu" to present Chinese culture such as ink landscape, temple fair, noodles, acupuncture, calligraphy and so on.
As a result, "Kung Fu Panda" was released less than a week ago, breaking the box office record of an animated film previously held by "Garfield 2" for two years, and finally reaching 186 million yuan in the mainland.
In addition to kung fu pandas, Mulan has also become a weapon for making money.
In 1998, Disney's first animated film "Mulan" was first released, setting off a "Mulan fever" around the world, and the film earned $304 million at the box office.
The king of the global cultural and creative industry, Disney was almost invincible before the epidemic, in 2016, the revenue reached 55.3 billion US dollars, more than the sum of China's BAT revenue, in 2020, the total retail sales of Disney licensed goods were 54 billion US dollars, compared with the retail sales of licensed goods in China as a whole in 2019 was only 99.2 billion yuan.
Cultural creation is so profitable, how can China, which has IP resources and cultural and creative elements, not seize this great opportunity? In fact, in recent years Chinese have begun to dig deep into their own IP resources and set off a "national tidal boom".
Among them, the Forbidden City team has developed a series of cultural and creative products, and as early as 2017, the sales revenue of cultural and creative products reached 1.5 billion yuan, exceeding the income of 1,500 A-share listed companies in one fell swoop.
In addition, Dunhuang Cultural Creation, Shaolin Temple and other more IP are breaking through, at the same time, many places are focusing on promoting the cultural and creative industry.
Behind the exploding ice piers, China's cultural and creative industry is entering a golden age.
