In recent years, with the rapid iteration of domestic new energy technology, the traditional A-class car market has also undergone earth-shaking changes, and the market share of the old joint venture models that once dominated the country has been seized by more and more domestic models, Qin PLUS, Destroyer 05, Emgrand L Hi· The successive advent of models such as P and Qiyuan A05 has made the competition in the family car market more and more fierce.
On the road of volume configuration and volume price, almost all products have come up with the strength of flipping the table, you ask me whose product is more cost-effective, it is really not easy to answer, but if you ask whose product is more sincere, then I must mention that Wuling Starlight co-creation version, because it has a starting price of less than 80,000, giving consumers the most perceptible configuration at the same level, which is undoubtedly very important for family consumers who are careful and want to spend money on the blade. Next, the auto business review will take you to appreciate the charm of this super A-class family sedan from the perspective of products.
The so-called super A-class, the first point that can be intuitively perceived is the atmosphere, Wuling Starlight Co-creation Edition adopts a design closer to the B-class car, split headlights with Star Ring daytime running lights, and the pure electric version of the model adopts a closed grille + slender LED light strip, which makes the front of the car look futuristic.
The side shape is very elegant, the smooth slipback and the elegant lines of the vehicle are integrated, bringing the ultimate sense of visual stretch, and the body is processed by the way of face substitution lines, with two-tone low-drag wheels, simple and atmospheric. Of course, another key thing about the body is that it's really big. The Wuling Starlight Co-creation Edition has a length, width and height of 4835/1860/1515mm and a wheelbase of 2800mm. Such data is already comparable to the European standard B-segment, so it is not an exaggeration to say that it is a super A-segment.
The rear design is very ingenious, and a continuous tail light intersects between the slipback and the tailgate, which is integrated with the tail, which is not only simple and beautiful, but also strengthens the recognition of the vehicle.
The interior design of the Wuling Starlight Co-creation Edition is also very perceptive, with a large number of soft materials and just the right amount of piano paint + brushed effect trim to create a good sense of quality at the same level. The 8.8-inch LCD screen, 15.6-inch touch screen, and knob shift add a sense of science and technology to the cockpit.
In terms of power, the Wuling Starlight Co-creation Edition provides plug-in hybrid version and pure electric version, of which the plug-in hybrid version is equipped with a 1.5L plug-in hybrid system, with a maximum engine power of 78 kilowatts, a maximum torque of 130 Nm, and a pure electric range of 70km and 150km. The fuel consumption of 100 kilometers is about 4 liters. The all-electric version is equipped with a 150 kW drive motor with a range of 410 km and 510 km, making it ideal for a one-week city commute.
In general, the performance of the Wuling Starlight co-creation version in the field of family sedans is indeed top-notch, but any approach that is divorced from the price and cost-effective is tantamount to "playing hooligan". Therefore, let's return to the pricing, the Wuling Starlight co-created plug-in hybrid model has a total of 4 configurations, with a price range of 79,800-102,800 yuan, and the Wuling Starlight co-created version of the pure electric model has a total of 2 configurations, with a price range of 99,800-109,800 yuan.
It can be found that the starting price of the former is less than 80,000, the starting price of the latter is less than 100,000, and the top models of the two are not more than 110,000, and the landing price is not more than 120,000, which perfectly meets the psychology of consumers who want to and at the same time can not be too high, which can be called one of the most sincere products in the field of sedan cars.
Write at the end:
As a strategic product launched by Wuling in the field of A-class sedans, Wuling Starlight Co-creation Edition accurately meets the core car needs of family consumers with ultra-high appearance, leapfrog size, powerful configuration and rich power, so that users can really spend their money on the blade.
The star model of this new energy sedan car market, with the pricing strategy of "the same price of oil and electricity", not only lowers the threshold for consumers to buy new energy vehicles, but also regains the market pricing power with a preemptive attitude.
We believe that the sincerity of the Wuling Starlight co-creation version will roll out new value and new heights in the family car market.