Fangtai Enterprise insists on not listing and insists on not fighting a price war, but it stands out in the fierce competition in the kitchenware industry and becomes the leader in the industry. The success of Fangtai Enterprise can be called the struggle of a father and son

Fangtai Enterprise insists on not listing and insists on not fighting a price war, but it stands out in the fierce competition in the kitchenware industry and becomes the leader in the industry. The success of Fangtai Enterprise can be called the struggle history of a father and son. The company's founder, Mao Lixiang, was born in 1941 in Ningbo, Zhejiang Province, and in 1985, at the age of 45, he founded the Cixi Radio Factory, mainly engaged in the production of black and white TV parts. However, the weather was unpredictable, and the power plant did not go as smoothly as Mr. Mao expected. Helplessly, in 1992, Mao Lixiang began the research and development of muskets and established the Flying Company.

By 1994, Mao Lixiang's flying company had become famous in the industry, and was also known as the "World Ignition Gun King" by foreign businessmen, but Mao Lixiang did not rest on his laurels, but worried. Because with the development of science and technology, the economy continues to develop rapidly, and the musket technology content is low, simple and easy to use, many people also want to share a piece of the pie, resulting in more and more fierce competition in the musket industry, in the long run, the profit is certainly not ideal.

Although Mao Lixiang's musket import and export business had already been doing well at this time, he still made a decision at the moment and made a decisive transformation. It just so happened that this year Mao Lixiang's son Mao Zhongqun returned from school, it was the last year of his son's master's degree in power electronics technology at Shanghai Jiao Tong University, Mao Zhongqun also knew his father's idea, but he still couldn't make up his mind when he just walked out of the campus, at this time his mother said something to him, gave him a reassuring pill, and decided to go to the company to help his father.

With Mao Zhongqun joining Mao Lixiang full of energy, the father and son consulted about the related industries of power electronics, and constantly inspected the field, and also visited Japan's largest home appliance market and electrical appliance companies, and the father and son discovered a new continent for a while. Although the domestic kitchen industry has been developed for decades, but most of the market is simple technology and single appearance of the product, father and son at the same time to see the range hood, in 1996, "Fangtai" was established.

Fangtai enterprise does not fight a price war, and the annual income is tens of billions. When Fangtai Enterprise was first created, the scale was very small, there were only a few people, the father and son held the mentality of trying it out, but they did not expect to just arrive at the market, which attracted a lot of repercussions, which further strengthened the choice of the two people. With the continuous expansion of scale, the malicious competition of peers has given Fang Tai a blow to the developing Fang Tai, but the father and son work together. Even if peers have started a price war in order to seize the market, the two still calmly respond, do not go public, do not engage in price wars, and concentrate on research and development of technology.

Fangtai enterprise can have a place in the market, relying on the original excellent core technology, with the expansion of scale, Fangtai enterprise has its own technology research and development team, every year will be 5% of the sales revenue for technological innovation. In the new era, people's pursuit is also getting higher and higher, practicality has not been able to meet the needs of the market, at this time the need to constantly adapt to the development of the times, innovation is also particularly important.

A company can play a good reputation in the market, must have paid a lot of effort and effort. From a small factory with only 3 people to a million-dollar enterprise, and now it is an ingenious brand with an annual income of 10 billion.

Father and son painstakingly delve into technology development, insist on not listing, just to make better products. Investment in technology research and development has never been stingy, insisting on not fighting price wars and not participating in malicious competition among peers. Do a good job of your own brand, each procedure is hands-on, strict control.

Today's Fangtai Group has gone further and further in the research and development and manufacture of kitchen appliances, including built-in microwave ovens, built-in ovens, range hoods, sink dishwashers, steaming micro-integrated machines and so on. Father and son joined hands to start a business, not listed, not to fight a price war, and became the biggest winner of kitchen appliances.

In fact, the success of Fangtai Enterprise is worth learning from people who are starting a business, and if a company wants to become bigger and stronger, it must have its own brand belief. Take Fangtai Enterprise, although it is not listed, many listed companies are ashamed of themselves.

Take the investment in technology, how many companies are willing to carry out technology research and development at any cost every year, but this is exactly what many of our companies need to learn. In today's developed science and technology, without technology, what do you take to compete with other enterprises, and how far can the price war go?

With the advent of the all-round well-off, more people are prioritizing not price, but a convincing quality, and enterprises that only covet temporary small profits cannot become bigger and stronger. Time will prove to us that good word of mouth is still left to enterprises with technology and integrity.

Finally, I would like to ask you, what do you think of The products of Fangtai Enterprise? Where do they need to improve?