In the whole year of 2021, the overall delivery data of NIO showed an upward trend, but the performance was not stable, especially in August and October, the sales volume was only 5880 and 3667 units, and the current sales performance of NIO, although the general trend was rising, could not be consolidated.
In January 2022, NIO delivered 9652 units, compared with 21 years, an increase of 33.6% year-on-year, but compared with December 21, down 8% month-on-month; among them, in January, NIO ES8 delivered 1531 vehicles, ES6 delivered 5247 vehicles, EC6 delivered 2874 units, in terms of bicycle sales data, Weilai single product sales in the first echelon of new car-making forces, can not show the "strong" posture of the past, and Niolai as a new car-making force "a brother", why do the results frequently appear Inoloo?
Weilai's center of gravity shifted
As analyzed above, the three products currently on sale in Weilai, the sales performance can not reach the mainstream level of the first echelon, of which in January, the P7 under the Xiaopeng brand delivered 6707 vehicles, P5 delivered 4029 units, and the ideal ONE delivered 12268 units, the new car-making forces in January delivery performance, Weilai's bicycle performance is indeed somewhat worrying; especially the ideal ONE is also a luxury product, the price overlaps with the Weilai ES6, so the better the ideal ONE sells, The more it proves that Weilai needs to face up to its current situation.
In the previous content, the author has repeatedly mentioned that NIO ET7 and NIO ET5 have been released, but undelivered products, NIO's overall focus has shifted to the delivery rhythm of new products, and more new technologies have been added to new products; WEILAI for the three products currently on sale, in addition to the upgrade deployment of the battery life battery, has not upgraded the product in more details, and also led to the current three "old products" of Weilai can not achieve the desired results.
On the other hand, consumers, even if they are fans of Weilai, when they learn that the company itself focuses more on new products and does not have more ideas about old products, presumably even if they want to buy, they will definitely give priority to new products; and it is precisely because of the attitude of the enterprise that Weilai's current performance in the market has repeatedly shown a downward trend and cannot stabilize the results.
Write at the end
Want to reverse the current situation of Weilai's unstable performance, or want to make Weilai re-market performance further, more hope is placed on ET5 and ET7, according to Weilai official information, Weilai ET7 will be delivered in March this year, ET5 will be delivered in September this year, and Weilai ET5 is also the most beginner new product of Weilai, and it is also the "killer" of Weilai market.
The author analyzes, according to the current market performance of Weilai's three products, although there are many Weilai fans and intended consumers, are waiting for Weilai ET5 and Weilai ET7, after the delivery of new products, after the completion of the initial market and user affirmation, Weilai market performance will have a small improvement; the responsibility of the two new products is huge, otherwise, in the face of more and more new forces, more and more products, plus traditional brands began to transform and exert force, leaving Weilai with less time than imagined.