Time back to 2015. In the "first year of the birth" of the new car-making forces, many brands focusing on new energy emerged in one brain, which was only limited to the background of "PPT car-making" at that time, and was enthusiastically pursued by the capital market and the ardent expectations of domestic users. After 6 years, most of the new car-making forces have handed over a good answer sheet in 2021, and at the same time, they have also promoted the new energy market to enter the fast lane of development.
It is true that if you mentioned a new car-making force "selling more than 10,000 a month", I believe most people will think that it is a fool's dream; but last year, many car companies have achieved this goal, and they can't help but sigh that the era of new car-making forces has arrived. Take the past January, a number of new car-making forces can't wait to release the first month of 2022 report card, and the continuous reshaping and development of the market pattern is destined to become a rich and colorful stroke of the domestic car market.
Xiaopeng Automobile: 12,922 units
In fact, as the earliest batch of new car-making forces, Xiaopeng Automobile's first product chose the pure electric SUV market without suspense, And Xiaopeng G3 can be called its "founding general"; however, Xiaopeng Automobile really gained a foothold in the domestic car market, or relied on the Xiaopeng P7 as a pure electric car, its rapid development in the 250,000-level pure electric car market, laying the foundation for Xiaopeng Automobile's current status in the jianghu.
In the middle of January, the cumulative delivery volume of Xiaopeng Automobile reached 12,922 units, achieving sales of more than 10,000 units for five consecutive months, and once again won the laurel; at the same time, Xiaopeng P7 and Xiaopeng P5 won 6707 units and 4029 units of delivery respectively, bringing stable and progressive performance. Nowadays, Xiaopeng's products mainly cover the high-end market of 150,000-350,000 yuan, which can not only seize the fuel market of the joint venture brand, but also take the lead in seizing the new energy highland, and the future development is unlimited.
Ideal car: 12268 units
Compared with Xiaopeng Motors, the ideal car can be called controversial last year. On the one hand, the replacement of the new ideal ONE is unexpected, and many car owners have the feeling of being "pitted"; on the other hand, the ideal ONE as a "new energy vehicle with an actual fuel consumption of 8, 9L/100km", will deviate from its "energy-saving and emission-reduction" nature to a certain extent.
But at the same time, it must be admitted that the ideal ONE priced at 338,000 yuan has brought many surprises, especially in terms of appearance, space and configuration, which will bring certain pressure to the joint venture medium and large SUVs of the same level. Last month, the cumulative delivery volume of ideal cars was 12268 units, an increase of 128.1% year-on-year, which is enough to rank up even in the fuel market; at the same time, the second model of ideal cars, X01, is expected to be released this year.
Nezha Automobile: 11009 units
Usually, after introducing Xiaopeng and Ideal Car, the next thing should be Weilai Automobile, but from the sales level, Nezha Automobile is obviously better. In January, the cumulative delivery volume of Nezha Automobile was 11,009 units, an increase of 402% year-on-year. Although it ranks third, it has less than 2,000 units from the top two, and has the potential to impact the top of the list.
Specific to a single model, Nezha V and Nezha U Pro have become the main models of the brand, and both have a single monthly delivery of 5,000 units, carrying the banner of sales; in addition, Nezha Automobile's flagship sedan Nezha S will be listed at the end of this year, and provide pure electricity and range extenders, respectively, the mileage of the two reached 800km and 1100km, indicating that the competition for the top of the list of new forces in the future will be more intense.
NIO: 9,652 units
Immediately after Nezha Automobile, Weilai Automobile ranked fourth in the list with a total of 9652 units, and also achieved a year-on-year increase of 33.6%. At present, the main sales force of Weilai Automobile is still concentrated in Weilai ES6 and EC6, but because the starting price is higher, terminal data does not occupy an advantage; and the more concentrated SUV camp will also limit consumer choices.
In 2022, Weilai ET5 and ET7 are about to be delivered, and while expanding the field of pure electric cars, the price of the former will also fall back to less than 300,000 yuan, which will bring some pressure to Tesla Model 3. Can the addition of car products help WEILAI return to the top three of the list? We'll see.
Zero-run cars: 8,085 units
In addition to the above brands, Zero Run Car is also one of the first car companies to announce brand sales every month. In January, the monthly delivery of zero-run cars reached 8,085 units, an increase of 434% year-on-year, and the situation of "short supply" in the terminal market, although it showed its strong market recognition, it also put forward a greater test for its production capacity.
Nowadays, zero-running cars have achieved a breakthrough of "from 0 to 1", at least from the brand recognition, as well as product layout, zero-running cars in the low-end market has gained a strong mass base, ahead of most of the new car-making brands. Therefore, it is not difficult for zero-run cars to "survive" in the future, but if they want to catch up or even lead, they need to spend more labor
Conclusion: After reviewing the performance of the above car companies, it is not difficult to find that unlike the "cliff-like" decline in the ranking sales in the previous report card, the sales gap between major brands is gradually narrowing, and the overall level is also continuously improving, which is a sign of the rise of China's new energy market. To be sure, the new power contest in 2022 will bring a more intense drama and provide consumers with richer choices.