Big health products social fission, and the family goat milk powder, 3 yuan material to achieve 30 million effect! He's goat milk powder, with 3 yuan of materials to achieve a spread effect of 30 million. brand

Big health products social fission, and the family goat milk powder, 3 yuan material to achieve 30 million effect!

He's goat milk powder, with 3 yuan of materials to achieve a spread effect of 30 million.

Brand precise positioning

Brand is the largest and most stable pool of traffic!

The purpose of the brand is to establish contact with consumers and achieve marketing conversion;

At present, the best way is to quickly build a brand, achieve rapid marketing conversion, and build a private domain traffic pool of the brand!

Core advantages: own farm + self-built goat milk base, more than 20 years of quality has never been a problem

Brand appeal: excellent quality of course and shi

Support points:

Do not receive a drop of milk from the society, Didi is homegrown

Passed 140 tests, 1696 indicators

Give the product social attributes

Milk powder itself does not have social attributes, what to do?

You need to create social attributes and convert products!

First, we're talking about talking about it

I think that these contents that have a deep meaning and are useful to us will not hesitate to share it, and the content itself has this social attribute, for example, we say that some songs, articles, videos talk about topics, and make our products similar to some of these product topics

The second method is to help others

We want to be a useful person to others, water drop chips, health guides, and even rumors, sharing these contents is nothing more than to provide them with some help, the beginning of people, nature is good, everyone is actually kind in their hearts, we have the responsibility to help the weak, there are many people who need help.

The third: the positive image created

We hope to create our own unique image in front of the circle of friends, show our own good figure, in reality, in fact, embarrassed, and too direct and too rough is not good, so we have to find a euphemistic, atmospheric way, to some digital: for example, A4 waist s6 legs, I am reading ah, I am learning to punch the clock;

Fourth, the comparison psychology is satisfied

To satisfy this kind of psychology of being compared, we often need to rank, we need to clearly determine our position in the group!

Specifically did 2 things!

First, The Shaiva - Heshi National Spokesperson Program: the effect is very good!

Second, the benefit - share and send experience: marketing fission;

Theme - High Quality Selected Heshi I speak for Heshi

Propagation fission

1 material - 10,000 hand-pulled flags at a cost of 3 yuan, distributed to dealers and terminals

1 Grand Prize - Spokesperson Qualification + 10,000 Rmb Bonus + Lifetime Free Milk Powder Supply (Super Temptation)

1 event - upload to the event page to participate in the contest (build a community)

1 time sharing - share to the circle of friends to send experience packs (information origin)

1 forward - forward set 100 to send twist car (fission again)

effect

Every time the dealer will meet/mama class, all become a red ocean

More than 3.2 million times of sharing and dissemination + 500,000 times of sharing in the circle of friends

More than 18,000 people participated in the "Heshi National Endorsement Program"

Full range of products, 76% increase in 3 months

Final results: He's goat milk powder, 2015-2018, 3 years, achieved a surge in performance from 300 million to 1 billion, becoming the first brand of domestic goat milk powder.