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Introduction |
2022/01/29
I am a legend, these four words to describe the 2021 of GAC Trumpchi, it is not an exaggeration at all.
Author 丨 Deng Yongtuo
Responsible editor 丨 Cui Liwen
Editor 丨Zhu Jinbin
GAC Trumpchi's 2021 is full of legends.
I have experienced glory and fallen into a trough. And now, it is said that GAC Trumpchi has spent a legendary 2021 because the brand can revitalize from the trough and regain its former prosperity in various market segments.
In 2021, the achievements of independent brands, although the leaders like Geely and Great Wall have not reached the standard compared with their sales plans at the beginning of the year, it cannot be ignored that almost all the annual total sales of independent brands have increased compared with the previous year, and have also increased market share.
For GAC Trumpchi, the sales of independent brands do not seem to be the primary goal at present, but it is indeed worth reflecting and pondering the road ahead. The specific performance of this is that the grasp of key models cannot be slackened in the slightest.
If it is changed, it will be passed, and if it is unchanged, it will be broken. 2021 is the first year of gakian trumpchi brand renewal, under the leadership of many decisions, through a series of new car releases, GAC Trumpchi successfully recovered the lost ground, re-achieved sales growth, the annual sales rose to a high level of 320,000 vehicles. Among them, there is a new model that is indispensable.
The "Leopard" model is a new strength
In 2021, looking at the entire domestic automobile market, if you pick out a car with the most popularity, the highest evaluation and good sales from its own brands, it will definitely be THE SHADOW LEOPARD OF GAC TRUMPCHI.
Whether it is a new car on the market, or the naming of the model version with the fighter model, or the choice of "flying man" Su Bingtian as the new spokesperson, every new action of GAC Trumpchi on the new model of the Shadow Leopard will cause a lot of discussion, and even the impact of "breaking the circle". Whether it is fans or consumers, the attention to this car continues unabated.
GAC Trumpchi has always had a car dream. Since the first model GA5 was launched, new models such as GA6 and GA4 have been launched successively, and the flagship ga8 not only supported the façade of the GAC Trumpchi car camp, but also became one of the few independent brand models in China at that time that could enter the field of medium and large-class cars.
However, in the process of so many years of market cultivation, the car camp of GAC Trumpchi has been in a tepid and embarrassing situation. Consumers' perception of their car products, in addition to the official cars used by various national summits, are the online ride-hailing cars and taxis that everyone often comes into contact with. GAC Trumpchi's sedan model does not seem to have one or two well-known products like its SUV market.
Today, the shadow leopard car can be said to be the perfect cut to the preferences of young people, after the listing of the cumulative order volume of more than 70,000, continuous monthly sales of more than 10,000, december delivery of more than 10,000 new cars. Shadow Leopard is sought after by the majority of young users and is indeed well-deserved.
Shadow Leopard became a hit, proving that GAC Trumpchi has the strength to do a good job in cars.
But if you think about it, the success of shadow leopards can be traced. Today, even rolls-royce, an ultra-luxury brand, has begun to focus on the trend of young design, sports cars are at the outlet of the automotive circle, whether it is Lynk & Co 03+ or the just launched Changan UNI-V, all of which do not want to grasp the lifeblood of young people.
From the design and naming of GAC Trumpchi for the shadow leopard, it can be seen that GAC Trumpchi's confidence in this car does not seem to have bottom. Shadow Leopard not only jumped out of the inherent image of GAC Trumpchi in the design, but also completely broke away from the original naming system in terms of naming. Success seems to be a bit crooked because it happens to be in the midst of a wave of rejuvenation.
Such a move makes people worry whether GAC Trumpchi's approach to reviving the car market is a bit too aggressive, and when the wind passes, where should new models in the car market go in the future. If the birth of the shadow leopard has some feelings of being in a hurry, then in the process of brand upwards, some models cannot tolerate "luck".
There is no lack of motivation for the brand to move upwards
In 2021, GAC Trumpchi's eye-catching new models are not only Shadow Leopard, but also the new second-generation GS8. Looking back at that year, the emergence of the first generation of GS8 completely broke the ceiling of the 200,000-level price of independent brands, so that independent brands can have a place in the mid-to-high-end SUV market. The GS8 has also performed well, maintaining a good user reputation since its listing, with cumulative sales of more than 220,000 units.
As the saying goes, it is easy to fight the country and the country is difficult to defend. The original GS8 was somewhat weak in the later update process, and sales also declined. In the face of the emergence of strong opponents such as Lynk & Co 09 and GAC Toyota's fourth-generation Highlander, how to consolidate its position as the leader it has always maintained is gac Trumpchi's expectations for the GS8, so the launch of the second-generation model is with a mission.
For the fact that the modular architecture has become the performance of the new technology of major brands, GAC Trumpchi also applies the GPMA global platform modular architecture representing its own latest technology for the second generation GS8. In the face of the wave of hybridization, the new GS8 also innovatively uses Toyota's fourth-generation enhanced THS II hybrid system, which has a new upgrade at the core configuration level.
The emergence of GAC Trumpchi GS8 has indeed stimulated the upward morale and belief of its own brands. GAC Trumpchi's efforts in the new GS8 make people see its intentions for this product and the importance it attaches to this car, which is also a breakthrough in the market. When more and more independent brands began to pay attention to this market, GAC Trumpchi really could not tolerate the failure of the GS8.
Also can not fail, there is GAC Trumpchi's achievements in the MPV market.
The combination of M8 and M6 double stars allowed GAC Trumpchi to find a respite in the pressure, and both cars ranked in the top ten of China's MPV sales list, with a double car of 114,555 units, becoming the hottest top stream in the MPV market. Among them, trumpchi M8 has accumulated sales of 66,397 vehicles in the whole year, becoming the sales champion of Chinese brand luxury MPV for 27 consecutive months.
In recent years, the performance of its own car market has been tepid, the SUV market has fallen to the altar due to the myth of the GS4, and GAC Trumpchi has achieved stage success on the road of creating brand value with MPV. Although the MPV market has always been a segment that most car companies are reluctant to set foot in, the already small market capacity and the development trend of buick GL8 have forced latecomers to treat the development of MPV models cautiously and cautiously.
In such a market environment, GAC Trumpchi's achievements in the MPV market should be doubly cherished and strived to consolidate this unprecedented achievement. With the continuation of the M8's praise and the wonderful debut of the new second-generation GS8, the brand's upward image has been further advanced. In 2021, the average bicycle price of GAC Trumpchi is nearly 150,000 yuan, ranking among the best Chinese brands and continuing to lead the upward development of Chinese brands, including itself.
It takes work to become a legend
Some people say that GAC Trumpchi was born with a golden key. Backed by the powerful GAC Group, a new star of its own brand located in the south China automobile industry base, with huge resources to rely on and technology accumulation, the stage of GAC Trumpchi should be broader.
For GAC Trumpchi itself, the achievements in 2021 are indeed worthy of recognition. The new second-generation GS8 has given the veteran, who has been fighting in the most competitive 200,000-level SUV market for many years, a new morale, and has been widely praised by the market since its debut, with a total of more than 20,000 orders in a short period of time. The booking cycle of shadow leopards that has become a hit is about 4 months, which can be described as a phenomenon in an independent brand.
GS8 and Shadow Leopard are on mission, but GAC Trumpchi needs to work harder. The amazing performance of the new second-generation GS8 and Shadow Leopard after the listing has changed the decline of GAC Trumpchi in the SUV and sedan market in the past two years, and successfully recovered the lost ground, but if you want to become a legend in your own brand, you still need to continue to work hard.
Once upon a time, the GS8, GA8 and GM8 played a leading role in their respective fields. In the subsequent development, in addition to the renamed Trumpchi M8 in the MPV market also maintained a good market share, GAC Trumpchi's sales in the SUV and sedan markets have been declining.
When the GS4, which can break through the myth of 300,000 vehicles per year, loses its spirit in the new round of market competition, GAC Trumpchi also needs the emergence of a new tough general to support its SUV camp sales. Therefore, for the newly upgraded GS4 PLUS, how to differentiate the positioning is a problem worth thinking about.
For future development, gagazer Trumpchi also needs to clarify its thinking and find the right direction. With the emergence of the MPV market in the new year, Xena, Kustu, New Jawa and other opponents have appeared, the MPV market competition can be described as unprecedentedly fierce, if you do not enhance your own strength, it is likely to lose in the future disputes.
In the car market, with the popularity of shadow leopard, the existence of GA4 and GA6 is more abrupt, and how to form a new car product matrix around shadow leopard is a problem that needs to be considered. If in the end, people can remember that only the shadow leopard is left in GAC Trumpchi's car products, it may be really a little regrettable.
| Deng Yongtuo |
Not a big problem, there is no fear of cars.