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Jiangling Ford Technology was established, and the cooperation between Jiangling and Ford was further deepened
On January 26, Jiangling Ford Automobile Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford Technology"), which was jointly invested by Jiangling Motors Co., Ltd. (hereinafter referred to as "Jiangling Motors") and Ford Motor Company (hereinafter referred to as "Ford Motor"), was officially announced.
Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. was officially established
The new joint venture has a registered capital of 200 million yuan, of which Jiangling Motors invested 102 million yuan, holding 51% of the shares, and Ford Motor contributed 0.98 billion yuan, holding 49% of the shares. In the face of the new consumer environment in the Chinese market, Jiangling Ford Technology will show the new Ford attitude through products, experiences and personalized services.
On January 10, the new wide-body high-energy pioneer SUV Ford Lingrui, which officially opened for booking, not only adopts Ford's new potential energy aesthetics, equipped with Mobileye intelligent driving chip, but also is not inferior in computing power, intelligent driving, and intelligent cockpit experience. In addition, from the high-performance off-road SUV shaker in all road conditions, to the stalwart cutting-edge SUV collar S, the luxury and comfort SUV lingyu, the Jiangling Ford technology SUV family has emerged. High-end business exclusive MPV Toureo is also poised to be highly anticipated.
Jiangling Ford Technology SUV family
In terms of user experience, The Family Space Home Space Ford Experience Store has 181 stores in more than 150 cities across the country. Family Space Home Space The Ford Experience Store uses Ford's latest showroom design and user experience process to create an immersive space that is "as comfortable and warm as home" and redefines the passenger car consumption service scenario. With The Family Space home space as the carrier, Ford's latest global standards to create a new service experience process - "sincere peace of mind", "sincere hospitality" and "love care", landed in China and continues to upgrade. On this basis, Jiangling Ford Technology launched a comprehensive upgrade of the Always-on user experience plan this year to build a full-time, panoramic and all-round user relationship. The Road Shakers Home provides a self-driving tour service system for car owners with the spirit of road shakers, breaking the past "adventure off-road" with no support and no guarantee.