On January 26, Jiangling Ford played a "technology card" with a challenger posture, and Jiangling Ford Automobile Co., Ltd. (hereinafter referred to as "Jiangling Motors") and Ford Motor Company (hereinafter referred to as "Ford Motor") jointly funded and established Jiangling Ford Automobile Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford Technology") was formally established. This means that the cooperation between Ford Motor and Jiangling Motors has been further deepened, and it is also another achievement of the "Ford China 2.0" strategy. The new joint venture has a registered capital of 200 million yuan, of which Jiangling Motors invested 102 million yuan, holding 51% of the shares, and Ford Motor contributed 0.98 billion yuan, holding 49% of the shares.
"Jiangling Ford Technology will strengthen the belief of challengers and become the vanguard of the Ford brand to challenge itself and subvert itself with the spirit of 'pioneering innovation'." Xiang Dongping, president of Jiangling Ford Automotive Technology (Shanghai) Co., Ltd., said that as the first joint venture automotive technology company emerging in China's automotive industry in 2022, Jiangling Ford Technology will make full use of its superior resources to deeply sharpen the new user image under the new automobile consumption ecology, use intelligent technology to bring users a better service experience, continue to consolidate user experience upgrades and user value advancement, promote Ford's brand reputation to continue to rise, and help Ford China 2.0 strategy achieve further success.
The role of Jiangling Ford Technology is positioned as a "challenger", and it will continue to increase the competitiveness and development of Jiangling Ford Technology through professional SUV products, differentiated experience upgrades, personalized user exploration and a young new Ford posture.
As a joint venture automotive technology company, Jiangling Ford Technology has made repeated breakthroughs in product innovation with the support of Ford China 2.0 strategy. On January 10 this year, the new wide-body high-energy pioneer SUV Ford Lingrui, which officially opened for booking, not only adopts Ford's new potential energy aesthetics, equipped with Mobileye intelligent driving chip, but also leads the same level in computing power, intelligent driving, and intelligent cockpit experience, showing the confidence of Jiangling Ford Technology's high potential energy start and becoming a "new strength" automotive technology company. In addition, from the high-performance off-road SUV shaker in all road conditions, to the backbone of the cutting-edge SUV collar S, the luxury of the SUV lingyu, Jiangling Ford Technology with a professional joint venture SUV family to challenge the strategic layout of the passenger car market map has begun to emerge. High-end business exclusive MPV Tourrino will also be highly anticipated with the rise of the MPV wave.
In terms of user experience, the rapid construction of The Family Space Home Space Ford Experience Store has also attracted the attention of the industry. Up to now, there are 181 stores in more than 150 cities across the country. Family Space Home Space The Ford Experience Store uses Ford's latest showroom design and user experience process to create an immersive space that is "as comfortable and warm as home" and redefines the passenger car consumption service scenario. With The Family Space home space as the carrier, Ford's latest global standards to create a new service experience process - "sincere peace of mind", "sincere hospitality" and "love care", landed in China and continues to upgrade. On this basis, Jiangling Ford Technology launched a comprehensive upgrade of the Always-on user experience plan this year to build a full-time, panoramic and all-round user relationship. The Road Shakers Home provides a self-driving tour service system for car owners with the spirit of road shakers, breaking the "adventurous off-road" that was unsupported and unsafe in the past.
Comments:
Since 2021, Jiangling Ford passenger cars have achieved a sales growth rate of nearly 30% in the fourth quarter; Ford Territory's export volume in 2021 has increased by 106% compared with the previous year, which has been highly recognized by consumers in overseas markets. The establishment of Jiangling Ford Technology is a further upgrade of the cooperation between Ford Motor and Jiangling Motors, and will accelerate the implementation of Ford's China 2.0 strategy. The new joint venture will deepen the integration and mutual promotion of Technology, Products, Marketing and Services between Ford Motor and Jiangling Motors, and launch more specialized and differentiated products suitable for the Chinese market. It will help promote ford's localization strategy in the Chinese market and the real landing of localized products.