Shanghai, China , January 26 – Jiangling Motors Co., Ltd. (hereinafter referred to as "Jiangling Motors") and Ford Motor Company (hereinafter referred to as "Ford Motor") jointly funded by Jiangling Ford Automobile Co., Ltd. (hereinafter referred to as "Ford Motor") were officially announced, opening a new chapter in the passenger car strategy of Jiangling Ford Technology with a "challenger" attitude.
Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. was officially established
The new joint venture has a registered capital of 200 million yuan, of which Jiangling Motors invested 102 million yuan, holding 51% of the shares, and Ford Motor contributed 0.98 billion yuan, holding 49% of the shares. The new joint venture is a new initiative of Ford Motor and Jiangling Motors in the passenger car business based on the common strategic goal, and will be committed to accelerating the expansion of the passenger car business, accelerating the improvement of channel capabilities, and promoting the innovation and upgrading of user experience.
The establishment of Jiangling Ford Technology is a further upgrade of the cooperation between Ford Motor and Jiangling Motors, and will accelerate the implementation of Ford's China 2.0 strategy. The new joint venture will make full use of Ford's global advantages and resources, meet the needs of the Chinese market, deepen the integration and mutual promotion of Ford Motor and Jiangling Motors in technology, products, marketing, services and other aspects, and launch more specialized and differentiated products suitable for the Chinese market to better meet the needs of young Chinese consumers and promote them to the world from China as the base point. Since 2021, Jiangling Ford passenger cars have achieved a sales growth rate of nearly 30% in the fourth quarter; Ford's export volume in 2021 increased by 106% compared with the previous year, which was highly recognized by consumers in overseas markets, and truly realized the new pattern of "in China, For China, and for the world".
In the face of the new consumption environment in the Chinese market, the role of Jiangling Ford Technology is positioned as a "challenger", which will continuously increase the competitiveness and development of Jiangling Ford Technology through professional SUV products, differentiated experience upgrades, personalized user exploration and young new Ford posture, and bring the most Attractive Ford product family lineup and innovative technology experience to a new generation of young consumers.
Since the preparation of the new joint venture, Jiangling Ford Technology has continuously challenged itself with "new speed", challenged the industry pattern, and continued to make breakthroughs in product layout, channel system and user experience, and marketing innovation.
As a joint venture automotive technology company, Jiangling Ford Technology, with the support of Ford China 2.0 strategy, has made breakthroughs in product innovation and subverted inherent cognition. On January 10 this year, the new wide-body high-energy pioneer SUV Ford Lingrui, which officially opened for booking, not only adopts Ford's new potential energy aesthetics, equipped with Mobileye intelligent driving chip, but also leads the same level in computing power, intelligent driving, and intelligent cockpit experience, showing the confidence of Jiangling Ford Technology's high potential energy start and becoming a "new strength" automotive technology company. In addition, from the high-performance off-road SUV shaker in all road conditions, to the backbone of the cutting-edge SUV collar S, the luxury of the SUV lingyu, Jiangling Ford Technology with a professional joint venture SUV family to challenge the strategic layout of the passenger car market map has begun to emerge. High-end business exclusive MPV Tourrino will also be highly anticipated with the rise of the MPV wave.
Jiangling Ford Technology SUV family
In terms of user experience, the rapid construction of the Family Space Home Space Ford Experience Store has set an industry record. Up to now, there are 181 stores in more than 150 cities across the country. Family Space Home Space The Ford Experience Store uses Ford's latest showroom design and user experience process to create an immersive space that is "as comfortable and warm as home" and redefines the passenger car consumption service scenario. With The Family Space home space as the carrier, Ford's latest global standards to create a new service experience process - "sincere peace of mind", "sincere hospitality" and "love care", landed in China and continues to upgrade. On this basis, Jiangling Ford Technology launched a comprehensive upgrade of the Always-on user experience plan this year to build a full-time, panoramic and all-round user relationship. The Road Shakers Home provides a self-driving tour service system for car owners with the spirit of road shakers, breaking the "adventurous off-road" that was unsupported and unsafe in the past.
Family Space Home Space Ford Experience Store
As Xiang Dongping, president of Jiangling Ford Automobile Technology (Shanghai) Co., Ltd., said, "Jiangling Ford Technology will strengthen the belief of challengers and become the pioneer of ford brand challenges and subversion of the ford brand with the spirit of 'pioneer innovation'." "As the first joint venture automotive technology company to emerge in China's automotive industry in 2022, Jiangling Ford Technology will make full use of its superior resources to deeply sharpen the new user image under the new automobile consumption ecology, use intelligent technology to bring users a better service experience, continue to consolidate user experience upgrades and user value advancement, promote the continuous upward trend of Ford's brand reputation, and help Ford's China 2.0 strategy achieve further success."