On January 26, Jiangling Motors Co., Ltd. and Ford Motor Company jointly funded the establishment of Jiangling Ford Automobile Technology Co., Ltd. was officially announced.
Its joint venture company registered capital of 200 million yuan, of which, Jiangling Motors holds 51% of the shares, invested 102 million yuan; while Ford Company accounts for 49% of the shares, holding 49% of the shares, almost 1:1 shares, it is worth mentioning that this year's first joint venture automotive technology company, the new company's business scope is wider, including new energy vehicles and electrical accessories, as well as engineering and technical research and experimental development, etc., in addition to technical consulting in the field of automotive technology.
The establishment of the new company also represents the transformation of the two companies from traditional cars to technology companies, which is in line with the current trend of the development of intelligent and connected vehicles. And the purpose of the establishment of the new company is also to accelerate the implementation of Ford China 2.0 strategy, in the face of the new consumer market transformed by the Chinese market in recent years, and the role of the joint venture Jiangling Ford Company is positioned as a challenger, in order to better meet the needs of Chinese consumers, in the follow-up development of the new company will launch more and more suitable for the Chinese market of specialization and differentiation products, and China as the base point to the global market, if you can successfully win the Chinese market, the future to win the global market will be a lot less obstacles, since 2021, Jiangling Ford passenger cars have achieved sales in the fourth quarter of the quarter of nearly 30 % of the growth rate; Ford Territory's export volume in 2021 increased by 106% compared with the previous year.
At present, Jiangling Ford Technology has a number of models on sale, covering different levels of SUVs and MPV models, including Ford Lingyu, Ford Lingrui, Ford Lingrui, Ford Lingrui, Ford Lingrui EV, Ford Roadbreaker, Ford Tourrino, etc., and according to the plan, the brand's new model Lingrui has opened pre-sale on January 10, and is scheduled to be officially listed in the first quarter of 2022, Lingrui is positioned as a medium-sized SUV, and plans to launch the first 3 configurations.
In addition, in terms of user experience, the rapid construction of the Family Space Home Space Ford Experience Store has created an industry record, so far, there have been 181 stores in more than 150 cities, using Ford's latest showroom design and user experience process, the purpose is to create a home-like comfortable immersive space, to give users a feeling of enjoyment at home, can redefine the passenger car consumption service scene.
Among them, with The Family Space home space as the carrier, Ford's latest global standard to create a new service experience process summed up in 12 words, namely "love care", "sincere hospitality", and "sincere peace of mind", and the standard will soon land in the Chinese market and will continue to upgrade, and on this basis, Jiangling Ford will also launch a comprehensive upgrade of the Always-on user experience plan this year, in order to break the past no support, The adventurous off-road mode without guarantee builds a panoramic, full-time and all-round user relationship, and in order to meet more models, it also provides a self-driving tour service system for car owners with the spirit of a road shaker.
In any case, as the first joint venture automotive technology company to emerge in the Chinese automotive industry in 2022, it is hoped that Jiangling Ford can make good use of the existing advantageous resources in its hands to provide more convenience for the automotive industry and consumers, and can also promote the two brands to rise.