The first joint venture automotive technology company was born at the beginning of the year. On January 26, Jiangling Ford Automobile Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Jiangling Ford Technology"), which was jointly funded by Jiangling Motors and Ford Motor, was officially announced. The new joint venture has a registered capital of 200 million yuan, of which Jiangling Motors invested 102 million yuan, holding 51% of the shares, and Ford Motor contributed 0.98 billion yuan, holding 49% of the shares.
Jiangling Ford Technology SUV family
The establishment of Jiangling Ford Technology is a further upgrade of the cooperation between Ford Motor and Jiangling Motors, and will accelerate the implementation of Ford's China 2.0 strategy. The new joint venture will make use of Ford's global superior resources to meet the needs of the Chinese market, deepen the integration and mutual promotion of Ford Motor and Jiangling Motors in terms of technology, products, marketing and services, and launch more specialized and differentiated products suitable for the Chinese market.
The data shows that since 2021, Jiangling Ford passenger cars have achieved a growth rate of nearly 30% in sales in the fourth quarter; Ford Territory's export volume in 2021 has increased by 106% compared with the previous year.
In the face of the new consumer environment in the Chinese market, the role of Jiangling Ford Technology is positioned as a "challenger", and will continue to increase the competitiveness and development of Jiangling Ford Technology through professional SUV products, differentiated experience upgrades, personalized user exploration and a young new Ford posture.
Family Space Space Ford Experience Store
On January 10 this year, the new wide-body high-energy pioneer SUV Ford Lingrui officially opened the reservation, so far, from the high-performance off-road SUV shaker in all road conditions, to the stalwart cutting-edge SUV collar S, the luxury comfort SUV Lingyu, Jiangling Ford Technology will challenge the passenger car market territory with a professional joint venture SUV family. In addition, high-end business exclusive MPV Toureo has also attracted much attention.
In terms of user experience, the Family Space Home Space Ford Experience Store has 181 stores in more than 150 cities across the country.
Xiang Dongping, president of Jiangling Ford Automobile Technology (Shanghai) Co., Ltd., said that Jiangling Ford Technology will strengthen the belief of challengers and become the pioneer of Ford brand challenge and subversion of itself with the spirit of "pioneering innovation".
[Reporter] Gao Xiaoping
【Author】 Gao Xiaoping
【Source】 Southern Press Media Group South + client