In 2021, the development of the mainland's new energy automobile industry will reach a new level. While the automotive industry has increased slightly, new energy vehicles have shown a strong upward trend against the market, with annual sales of more than 3.5 million vehicles and a market share of 13.14%, which further shows that the new energy vehicle market has shifted from policy-driven to market-driven.
The penetration rate of the new energy vehicle market has been improved, of course, it is inseparable from the "magic of each of the major car companies", the development momentum of new car-making forces is becoming more and more rapid, many models have even become explosive products, and major traditional car companies have also launched many new energy models to improve their own product matrix, resulting in a large number of new energy models in 2021, and there was once a scene of "fairy fighting" on the market. So which new energy vehicles will sell best in 2021?
2021 new energy vehicle model sales ranking
In the 2021 new energy vehicle sales ranking, Hongguang MINI EV is far ahead with 395451 sales, sitting firmly on the throne of the first new energy vehicle sales. Tesla Model Y and Model 3 sales exceeded 150,000 vehicles, ranking second and fourth, respectively. BYD Qin PLUS New Energy and Han ranked third and fifth in the list with sales of 166111 and 117323 vehicles, respectively. It is worth mentioning that the ideal ONE sales exceeded 90,000 vehicles, ranking 6th, which is the best selling model among the new domestic car-making forces in 2021. At the same time, we can also find from the sales ranking that the sales of best-selling models contribute significantly to the overall situation and have a high degree of concentration. Taking the Wuling Hongguang MINIEV in the first low-price range and the Tesla Model Y in the second high-price range as an example, the joint account for nearly 20% of the new energy market share.
Macro Light MINI EV
Cumulative sales: 395451 units
Year-over-year growth: 250.7%
Hongguang MINI EV 2021 monthly sales comparison
Hongguang MINI EV, since its listing in July 2020, the average monthly sales have been maintained at about 30,000 vehicles, and it has won an annual sales volume of more than 100,000 yuan that year, which can be said to have successfully opened up the new energy vehicle market of less than 50,000 yuan, and is a well-deserved explosive model. In 2021, Hongguang MINI EV continued its efforts and successively launched a series of Hongguang MINIV macaron models and sandwich models, providing users with a variety of fashion travel options. After the new product was recognized by the industry and consumers, it further consolidated the monthly sales of Hongguang MINI EV, and by the end of the year, the annual sales were close to 400,000 units. The strong performance of Hongguang MINI EV has also attracted more and more automakers to start laying out the micro-electric vehicle market, and many products of the same type have been put on the market. It is foreseeable that the competition in the market segment will definitely become more intense.
Hongguang MINI EV Baidu Index (2020VS2021)
The price of Hongguang MINI EV is low, and the profit is also very low, but SAIC-GM-Wuling is not looking at bicycle profits, but can rely on huge sales to obtain considerable points for themselves, as well as the traffic brought by the frequent "hot search" of this model. We found through the Baidu index query that the Baidu index of Hongguang MINI EV in 2021 has a great decline compared with 2020, and if the Baidu index is done well, the sales volume of Hongguang MINI EV in 2022 may have a higher peak.
Tesla Model 3
Cumulative sales: 150,890 units
Year-over-year growth: 9.8%
Tesla 2021 Baidu Index
If in 2021, which car company is the most controversial, with the highest network exposure and user attention, then I am afraid that all brands on the market will be difficult to match Tesla. Although the negatives are repeated, the objective sales data honestly reflects Tesla's position in the minds of the majority of Chinese consumers, and the annual performance of 320,000 vehicles also makes it in the top three of the list.
Tesla Model 3 2021 monthly sales comparison
In 2021, the annual sales of the Model 3 in China was 150,890 units, maintaining steady growth, and the single-month sales in December exceeded 30,000 units, which together with the Model Y became the main model of Tesla to achieve a sales breakthrough in the Chinese market. Model 3 can continue to be hot in the Chinese market, in addition to tesla's brand charm, on the other hand, the model 3 itself is the product strength, performance and intelligent configuration is the most attractive place of Tesla Model 3. In the current domestic electric vehicle market, Tesla Model3 in the high-end market and Hongguang MINIEV in the low-end market, the status of the jianghu is quite solid, and the average monthly sales volume remains above 20,000 vehicles, which can be said to have formed a certain threat to the traditional luxury brand BBA.
Ideal ONE
Cumulative sales: 90,491 units
Year-over-year growth: 177.4%
Ideal ONE 2021 Baidu Index
As the ideal car in the first camp of the new car-making forces, although there is only one model on sale at present, its market performance is quite eye-catching, in November 2021, the single-month sales of the ideal ONE exceeded 13,000 vehicles, which is the first domestic single model of its own brand that can sell more than 300,000 vehicles in a single month. In December 2021, ideal ONE once again achieved self-breakthrough, with single-month sales reaching more than 14,000 units. As for the whole year of 2021, ideal ONE won more than 90,000 annual sales. Ideal ONE, as a medium-sized SUV priced at 338,000 yuan, has been on the cusp since its launch, because the ideal ONE's range extender power is not understood, and the industry is not optimistic about the range increase power. Although controversial, it has achieved remarkable results in both monthly sales data and annual total data. The high sales of the ideal ONE, a big reason is to step on the real needs of many users, both can legally get on the green card, in the big city can be unlimited, no endurance anxiety, 6-seat layout space is large enough, pure tram experience...
In 2021, although the automobile market is affected by the "core shortage" and the new crown scattered epidemic, it cannot stop the rapid development of new energy vehicles. Some experts expect that in 2022, the total sales volume of new energy vehicles in China will reach about 5 million. At present, major car companies have been gearing up for 2022. Whether it is a traditional car manufacturer or a new car-making force, it will launch a variety of blockbuster models to seize more market share. It seems that the war on the battlefield of new energy vehicles in 2022 will burn more vigorously.