It is said that "there is no crown after the twelfth generation", although this is a joke of netizens about the Toyota crown, but it really reflects how hot the twelfth generation of the crown was at that time.
Leaving aside for the time being why crowns are going down in the Chinese market, it is undeniable that crowns are still synonymous with Toyota's high-end cars and are representative of Toyota's emotional models.
The suspension of faw Toyota Crown in 2020 has made this model out of the historical stage of the Chinese market, and at the same time, many people have regretted it. Just when people thought that the Crown sedan would bid farewell to the Chinese market permanently, the news that the 15th generation of the Crown sedan would be introduced immediately surprised many people.
A few days ago, some media learned from a car dealership that the 15th generation of Crown Cars has begun to accept reservations, and new cars will be introduced in the form of imports. It is understood that at present, some customers have paid a deposit, and the pre-price of new cars is 350,000-450,000 yuan.
Returning to the Chinese market, can the Toyota Crown sedan become a generation that can be remembered like the twelfth generation?
After the fifteenth generation of the crown was launched overseas, the new shape can be described as a stunning four-seater, more sporty and stylish than the previous generations of models. The new car is based on toyota's TNGA-N platform, drawing on the many advantages of the TNGA architecture.
Of course, the new car still continues the layout of the front vertical rear drive of the past, and the long front with a more sporty design creates the temperament of a large coupe. However, it has a good chance of becoming the last generation of rear-drive Crown models. It is reported that the next generation of Crown sedans will be changed to a front-facing front-drive layout.
This also makes the fifteenth generation of the Crown sedan even more exciting.
In terms of power, the 15th generation crown provides three power models in Japan: 2.0T, 2.5L hybrid and 3.5L V6. However, the introduction of new domestic cars will most likely only provide 2.0T and 2.5L hybrid versions.
However, without the V6 engine, coupled with the higher price, can this generation of crowns make consumers pay?
In fact, with its price range of 350,000-450,000 yuan, the fifteenth generation crown is not expensive. The reason is that it is an imported model and still positioned as a C-class car. What's more, the last generation of the rear-drive crown is also expected to become a "plus" for new cars, making it even more precious.
Not only that, the continuous rise of Toyota in the Chinese market in recent years also reflects consumers' recognition of the Toyota brand. This will undoubtedly bring better public opinion effects to the fifteenth generation of the crown.
However, due to imports, the supply of the fifteenth generation crown may not be too large, which is in the same situation as the Elfa, Supra and other models. This will most likely be the reason for the fifteenth generation of crown markup. However, considering the toyota crown's ultra-high retention rate, even the price increase cannot prevent many consumers from paying for it.