"If the fifteenth generation crown enters China, iron buy!"
Some netizens shouted iron buy, whether you believe it or not, Toyota believed it. Xiaobian learned that the fifteenth generation of crown will return to the domestic market again, but in the form of original imports to introduce domestic sales, the price is 350,000-450,000 yuan. The news is more credible, and we have learned from a number of Toyota dealers that the store has begun to accept deposits.
Can the crown that has returned to the Chinese market be recognized by the market? Will the "Iron Buying Party" pay for it this time?
The crown of "Back to Square One"
The eighth generation of the crown
The earliest crown to enter China was imported into China in the 1960s (the second generation of crowns). Since then, the "Crown 3.0" (the eighth generation of crowns) with gold standards has established the image of Japanese luxury in China. According to statistics, at that time, China imported an average of 6800 Japanese cars per month, and Toyota brand vehicles ranked first, accounting for 37%, of which the crown accounted for 24%.
Twelfth Generation Crown
The peak was the twelfth-generation crown produced by FAW Toyota in 2005, which surpassed the Audi A6L, the "overlord" of luxury medium and large cars at that time, and once occupied 30% of the domestic luxury car market share.
Fourteenth generation crown sales
However, as netizens said: there is no crown after the twelfth generation. After that, even if the price of the model fell to 250,000 yuan, it still failed to recover the decline, and finally officially announced the suspension of the crown car in April 2020. Today, the 15th generation of crowns has once again returned to China in the form of original imports. This time, is the Crown back to square one improving compared to the previous generation of models that ended in bleak terms?
Can the 15th generation cater to today's consumers?
The previous two generations of models fell into the trap of youthful fashion in appearance, "forced rejuvenation" made an executive-level car lose the aura expected by consumers, the current model re-emphasized the luxurious appearance tone, while using designs such as slipping back to strengthen the sense of sport, so that the whole car in catering to the mainstream aesthetics while highlighting the personality. The change in appearance is a major reason why netizens recognize the fifteenth generation of crowns.
The interior of the 15th Generation Crown has also been greatly changed compared to the past, and the overall style is more simple and technological, eliminating design elements such as the peach wood trim panels that were slightly "middle-aged" in the past, and replacing them with leather materials with stitches to cover them, taking into account youthfulness while being luxurious. Elements such as the three-panel multi-function steering wheel and the 12.3-inch suspended central control screen effectively enhance the sense of technology in the cockpit.
It is worth mentioning that the fifteenth generation of Crown's car machine supports Apple CarPlay, online music, online navigation, vehicle voice recognition and many other functions, although these configurations are not worth showing off at the moment, but for Japanese car machines that lag behind the mainstream by more than 1 generation, the crown is excellent, enough to make Japanese fans like.
But what is puzzling is the body size, the "1.8m C-Class" was once a big slot point of the old crown, the crown positioning is the same as the Audi A6L, but the latter body width is 1886mm, while the fourteenth crown is only 1805mm or even lower than the lower 2-level Langyi (1806mm). The body width can intuitively improve the appearance of the body and the comfort of the space, which is the weakness of the crown in the horizontal comparison.
However, what is surprising is that the 15th generation of the crown began to "reverse growth" in the context of the continuous expansion of new models, with body sizes of 4910mm long, 1800mm wide, 1455mm high, 2920mm wheelbase, 110mm lower body length, and 1.8-meter stalks perfectly come true after the width was reduced.
In general, the fifteenth generation of the crown has regained its luxurious tonality, and the change in appearance has been recognized by more people, but the regret of the body size has not changed, making the crown have a certain weakness compared with the audi A6L of the same level in appearance and momentum.
The significance of original import
After the discontinuation of the fourteenth generation of crowns, Toyota changed the name of the crown from a model to a series, and then launched the crown Law and the crown land release, continuing the life of the crown name in different ways, which also conveyed the sense of identification of Toyota and the domestic market with the golden sign of the crown.
Now, the serious Crown sedan has returned, and fans are cheering and some are worried about overpricing. The previous generation of models of 250,000-370,000 yuan is still selling poorly, and now the use of parallel imports has raised the price of the car to 350,000-450,000 yuan. The reason why Toyota has such confidence is that the product strength itself has been improved, and the crown that has regained the luxury tone has been recognized by the market in Japan, and the second is that domestic consumers recognize the quality of the original imported Toyota cars, and Lexus, which has always adopted the import method, is a model. At the same time, the Lexus ES guidance price is 29.49-48.89 million yuan, and the crown is expected to be in this range. Perhaps the 15th-generation Crown will form Toyota's usual sister model with the Lexus ES.
It is undeniable that the appeal of the crown in the domestic market is currently weaker than the twelfth generation model at its peak, coupled with the regret of the body size, although the important plus of feelings can attract some consumers for the crown, and it is difficult to sell after returning to the Chinese market, but even if it becomes a niche model, once it stands firm, it will play a role in pulling the entire crown car series.
Dealers have begun to receive deposits, crown sentiment fans and iron buy parties, rush?