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Toyota Crown returns to the Chinese market: priced at 350,000, Lexus is under the most pressure?

I believe that in the impression of the post-80s and post-90s, there was once such a god car, Toyota - crown.

As the preferred car of "successful people" in the early years, the crown can be said to be highly sought after in the domestic market, especially for coastal areas such as Guangdong, and it is not an exaggeration to describe the crown with the phrase "you can not know the BBA, but you must not know the crown". It is such a divine car that finally had to end its glory early for various reasons.

Now there is news that Toyota's 15th-generation crown will return to the domestic market in the form of imports, and this news has completely ignited the enthusiasm of fans like a fuse.

Toyota Crown returns to the Chinese market: priced at 350,000, Lexus is under the most pressure?

It is reported that the price of the 15th generation crown in the domestic market is 350,000-450,000 yuan, and some Toyota dealers have now begun to accept reservations, with a deposit of 2,000 yuan, and it is expected that they will arrive in the store in the second half of 2022.

However, don't be too happy too soon, according to the current data, the 15th generation of the crown will close the scheduled passage on March 14 and will stop production at the end of April.

This means that the introduction of the 15th generation of crowns is about to pass, and FAW Toyota has not yet officially reported the news, so it is likely that some dealers will introduce new cars into the domestic market in parallel imports.

Toyota Crown returns to the Chinese market: priced at 350,000, Lexus is under the most pressure?

Toyota actually introduced the 15th generation of the crown to the market as early as 2018, and ushered in a mid-term redesign in 2020. Compared with the more moderate design concept of the 14th generation, the 15th generation crown is significantly more sporty.

The front face is equipped with a large blackened net, the crown logo in the middle is particularly eye-catching, and the sharp headlight group on the upper two sides and the black lower bracket design below make it look more fierce.

Toyota Crown returns to the Chinese market: priced at 350,000, Lexus is under the most pressure?

From the side, it can be seen that the 15th generation crown adopts a design layout with a short front overhang and a long rear suspension, and the overall shape is more smooth. In terms of size, it is 4910/1800/1455mm, and the wheelbase is 2920mm, which is up to the standard of medium and large cars.

For a medium-sized and large car, the length is less than five meters, the wheelbase is less than three meters, and its competitiveness is far less than that of the same class. And because it uses a rear-drive layout, the drum bag at the back row is naturally inevitable, which further leads to a decline in competitiveness.

Toyota Crown returns to the Chinese market: priced at 350,000, Lexus is under the most pressure?

In terms of power, the 15th generation of crowns offers a total of three powertrains, namely a 2.0T four-cylinder turbocharged engine, a 2.5L hybrid system and a 3.0L hybrid system. Among them, the 2.0T four-cylinder turbo engine has always been the first choice for the domestic crown, which can burst out the maximum power of 220Ps, while the maximum horsepower of the other two engines is 226Ps and 359Ps, respectively, which is more in line with the positioning of the crown.

In addition, since the 15th generation of crown is based on Toyota's TNGA-N rear-drive platform, the crown "oil tiger" hat may be taken off.

Don't be in a hurry, according to the news that came out before, the 16th generation of crowns will be built based on the front-drive platform, that is, this generation of crowns will be the last generation of models with a rear-drive layout.

Toyota Crown returns to the Chinese market: priced at 350,000, Lexus is under the most pressure?

Although this generation of crowns is about to be discontinued, a new generation of crowns may be introduced to the domestic market in the second half of this year. This news is undoubtedly good news for some consumers who are obsessed with the Crown model.

However, from the price of the fifteenth generation of crowns, the price of the sixteenth generation of crowns introduced into the domestic market is bound to be not too low, after all, it is a "luxury car" that is comparable to BBA, which also leads to the probability that its final sales performance will not be very good, and perhaps the situation of the previous crown "thunder and rain" will be staged again.

Toyota Crown returns to the Chinese market: priced at 350,000, Lexus is under the most pressure?

Moreover, whether the 16th-generation crown can be introduced is still inconclusive, after all, Toyota has not yet had any official news. Even if it is introduced into the domestic market, it is very likely that it will be introduced by dealers in the form of imports as this time.

If this is the case, I think it is not necessary, after all, Toyota has already released two Crown models in China before.

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