In a large part of the post-70s, post-80s and even post-90s impressions, the "crown" represents Toyota's most extreme comfort performance, but also represents its pivotal position in the Toyota family.
From a small number of models entering the Chinese market in the 1980s, to the 133 and 155 common use in the field of official cars in the 1990s, and then to the introduction of domestic production in the 12th generation of crown in 2005, and finally the evolution of 3 generations of domestic models, the 14th generation of crown was officially discontinued on April 28, 2020, the crown spent more than 30 years to interpret the history of the rise and fall of the Chinese market, and the crown car was also written into history.
Although the familiar Crown car series has become a thing of the past, but the Crown Logo has survived in another way, FAW Toyota will apply the Crown Logo to the Wilfa, land release models, and also plans to continue to expand the "Crown Family" camp, with the popularity of the Crown to enhance the market effect, it can be seen that the Crown does have an irreplaceable historical position in the Chinese automotive market.
However, in the eyes of most people, this crown is not a crown, and now FAW Toyota's "Crown Family" is at best a cousin of the Crown Sedan, and their relationship is like the relationship between the Mercedes-Benz A35L AMG and the A45 AMG, although everyone is called AMG, but the AMG without one person and one machine is obviously not the purest blood, and the same is true for the Crown.
Perhaps FAW Toyota is also aware of this problem, after all, the spiritual totem no longer exists, and the emotional strategy through the crown logo does not seem to work. Therefore, there are rumors that FAW Toyota plans to reintroduce the 15th generation of crowns, but unlike the previous introduction methods, the 15th generation of crowns will return to the Chinese market as a full import.
Although this news has not been officially announced, it has not been denied, which means that the 15th generation introduction plan is not out of thin air. Faw Toyota related 4S stores have also opened the pre-sale of the 15th generation of crowns, the pre-sale price of new cars is between 350,000 and 450,000 yuan, and the delivery of 5,000 yuan can be used as a deposit, and the delivery time is about 6 months. According to the timeline, the first batch of 15th generation of Crown users will pick up the car in June 2022, which means that if Crown really wants to return to the Chinese market, it will inevitably complete its debut at the Beijing Auto Show that opened in April this year, and China will become the only two countries in the world where Crown is sold.
The starting price of the 15th generation crown in Japan is 4.899 million yuan, equivalent to 272,400 yuan, considering import taxes, transportation costs and models (with a high probability of introducing medium and high matching), the pre-sale price starting from 350,000 yuan is not too high.
Compared with the 14th generation model, the biggest change of the 15th generation crown is based on the TNGA architecture, which also makes it undergo an essential change from the inside out, it is no longer the exclusive car of greasy middle-aged men, and now the crown has become a sports man. In addition to the regular version, the new car also offers an optional RS sporty style version, and the sports version of the model creates a more sporty and youthful atmosphere.
But will the overly youthful crown have the problem of water and soil dissatisfaction? To know that the 14th generation of crowns to take into account the young and mature appearance style has been much complained about, and today's crowns have directly abandoned the mature and stable elements, directly and unreservedly cater to the young market, unless there is a special attachment to the "crown plot", otherwise young people may not pay for it, and for middle-aged consumer groups, may not be able to hold the young appearance of the 15th generation of crowns.
The 15th-generation Crown has a length, width and height of 4910/1800/1455mm and a wheelbase of 2920mm, which is not fundamentally different from the 14th generation model. To use the most popular language to describe it at the moment, high emotional intelligence: original standard axis, good control; low emotional intelligence: small space, lifted by long-axle car.
Although the interior can not see the trace of wood grain material, but the 15th generation crown cabin atmosphere still has a certain sense of luxury, as Toyota's higher positioning of the car series, there is no need to doubt its materials. The layout of the center console is relatively traditional, the suspension screen is the most fashionable design in this compartment, and the air conditioning operation panel based on physical buttons also fully illustrates Toyota's practical concept.
The handle behind the main passenger seat is the essence of the Crown series, a practical and thoughtful little design that continues to be passed down in the 15th generation of the Crown.
Power part, the 15th generation of crown in the Japanese market to provide 2.0T, 2.5L hybrid, 3.5L hybrid three kinds of power optional, the future introduction of domestic version may be the largest choice of 2.5L hybrid system, which is the most suitable for the Chinese market in the three power systems, as for the star machine 2GR engine + motor composed of 3.5L hybrid, we still don't think about it.
Perhaps in faw Toyota's market forecast, the official does not expect the 15th generation of crowns to have hot sales, as mentioned above, it is more of a totem identity to return, sales are secondary. At the same time, the price range of the 15th generation crown is slightly awkward, and the starting price of Lexus ES is less than 300,000, in contrast, more people will choose the latter, no matter how to say that Lexus is also a luxury brand.
At present, the news of the introduction of the 15th generation of crowns has spread throughout the Network, and the reaction of the fans reminds me of the scene when Alfa Romeo announced the entry into the Chinese market, which is also a cry, even as early as two years ago, consumers shouted out the slogan of "15 generations of crown crowns come in I must buy", and now it may really be introduced, friends who shouted slogans at that time, is the money ready?