Last year's launch of the Crown Land Place in the market has been enthusiastically sought after by consumers, with sales exceeding 7,000 units in December, and even in some areas, it is necessary to install boutique products to quickly pick up the car. The reason why it can get so much attention is that on the one hand, this car is essentially a Highlander, and on the other hand, the crown title adds a lot of points. However, there are also voices on the Internet criticizing FAW Toyota for placing the crown mark on an SUV exclusively for the US market, more or less trying to use sentiment to harvest consumers.
In the hearts of many people, the crown logo only belongs to the crown car, in the past a long time, the crown car in the country has been quite highly sought after, in addition to the first batch of high-end cars that the Chinese people can contact, the crown itself excellent product strength and understanding of the high level from Japan, has been unanimously recognized by domestic consumers, so the crown in the market has had a very "sweet" day.
It is only because the market wind has turned to younger in recent years, the crown that focuses on mature and stable routes has begun to be somewhat unsatisfactory, and the newly added 2.0T engine has completely abandoned the previous smooth characteristics, and the market situation has become more and more depressed. Therefore, after the fourteenth generation announced the suspension of production, the fifteenth generation of the crown was not introduced to the country, and the original position was also replaced by the Asian Dragon. Although the crown has been discontinued, the price of used cars in the 12-14 generation is still firm, which also shows that there are still some consumers in the market who are obsessed with this car.
However, the situation seems to have changed, recently FAW Toyota sales said that the new generation of crown will enter the country in the form of imports, now accept reservations, the fastest can pick up the car in the middle of the year, the pre-sale price will be in the range of 350,000-450,000 yuan. Compared with the starting price of the previous domestic fourteenth generation models, it is almost 100,000 yuan more expensive, and the time to test faith has come again.
The 15th generation crown, which is currently sold in Japan, is based on the latest TNGA-N rear-drive platform, and its appearance has become even younger. Compared with the Asian Dragon and Camry's larger and larger grille, the crown is much more conservative, the inverted trapezoidal design with black paint, the sports atmosphere is strong, the headlights on both sides have become more narrow and sharp in the past few years, and the lines raised on the surface of the bonnet also bring a stronger sense of power.
The side is further shaped by the waistline of the rear body, while the slip-on roof design is once again in line with the needs of the market. Although the rear of the car does not use a through-line light group, the recognition of the shape that expands to the sides is still undiminished. In addition, the bulging duck tail and the bilateral four outgoing exhausts reflect the sporty tone.
The interior of the car has also been simplified, and the center console uses a wrap-around design for a stronger sense of encirclement. Equipped with a 12.3-inch floating multimedia screen, the air conditioning control panel still retains the physical operation form, and does not lose the original practicality because of blindly moving closer to the sense of technology. In addition, in terms of material matching, the mahogany trim panels were cancelled, and the overall leather and metal trims were mainly based.
In terms of power, the crown is equipped with three combinations of 2.0T turbocharging, 2.5L hybrid and 3.5L hybrid, but this does not have much to do with us, and the probability of entering the domestic model is still 2.5L hybrid.
Model prospects
Is there any hope of success in the return of crown imports back home? In fact, there is also a big question mark. The first is the change in the general environment, the crown that has been suspended for two years has re-entered the exhibition hall, can the emotional attribute really make up for this blank time? After all, the main force of car buyers now is the younger generation, and the crown is more of a car driven by their father in their hearts. The second is the price problem, 35-45 million range, the future is not guaranteed to increase the price of sales, which makes the direct competitors of the crown become A6L, 5 series, E-class, although the crown LOGO is very shining, but the status of the BBA seems to be heavier.