[News-Oxcart Network]
According to the news, FAW Toyota Guangzhou sales said that the 15th generation of crown will be introduced into domestic sales through imports, and has accepted reservations, with a deposit of 2,000 yuan, and is expected to be priced between 350,000 and 450,000 yuan, and will arrive at the store in the second half of 2022.
Oxcart asked some FAW Toyota Guangzhou and Beijing dealers about this news, but the other party said that it had not received relevant news for the time being.
The toyota first-generation crown was officially launched in 1955 and has now grown to the 15th generation. In the 1980s, Crown was officially introduced into China, and quickly became popular in the public market and rental market, and the high-end image and riding comfort of Crown sedans were deeply rooted in the hearts of the people, and enlightened domestic consumers' cognition of luxury cars.
In 2005, FAW Toyota introduced the 12th generation of crown in a localization way, with the good reputation and brand influence accumulated over the years, the domestic crown was sought after by consumers as soon as it was listed, with monthly sales of about 20,000 units, once surpassing the Audi A6L.
In 2009 and 2015, FAW Toyota launched the 13th and 14th generations of the Crown, respectively. Later, the 14th-generation Crown was discontinued on April 28, 2020, and the new 15th-generation Crown model was not introduced for domestic sale.
At that time, some sources said that it was not ruled out that Toyota would introduce the 15th generation of overseas crowns into China through imports in the future.
Some analysts pointed out that Toyota's model introduction strategy has always been aimed at maximizing profits, and due to the pressure of double integration, the suspension of some large vehicles that are not "energy-saving and environmentally friendly" will also help reduce the pressure.
Although Crown ended the domestic production process of 15 years and 3rd generation models, Toyota did not completely abandon Crown's brand influence in China.
A year later, on July 15, 2021, FAW Toyota announced that "Crown" has officially become its high-end flagship brand. At the same time, two new models, the Crown Land Release and the Crown Wilfa, have also been unveiled.
In particular, FAW Toyota Crown Has rapidly become popular since its official debut at the Shanghai Auto Show in April 2021. After the regrettable delisting of the 14th generation of Crown sedans, the "Crown" has returned to the market, attracting a generation of people who have feelings for Japanese luxury.
However, it is also reported that the Crown car will introduce the 16th generation of the Crown, not the 15th generation, and will eventually be sold under the FAW Toyota system.
At present, the news of the 16th generation of the crown has also been exposed. It is understood that the 16th generation of Crown will launch specifications such as standard shaft version, long axis version, Cross crossover SUV version, and is expected to debut in 2022.