Zero-run cars delivered a total of 43,121 vehicles last year, ranking fifth among the new car-making forces, but if you count the new energy sales of traditional car companies, this achievement is relatively pitiful. Founded in 2015, Zero Run was an early entrant. But compared with Weilai Ideal and Xiaopeng, the performance of zero-run cars has been tepid. So, why can't zero run lead the new forces of car manufacturing? Perhaps these points are the main reason.
First of all, the product is not high or low, of which the main sales model zero-run T03 is a mini car priced at 68,900 yuan, compared with Weilai Ideal and Xiaopeng often 300,000 or 400,000 models, a little too low-end, so it is not conducive to the brand's high-end positioning. Without the blessing of high-end brands, the future road of zero running is not easy.
Secondly, Zero Run has not done enough in terms of products and services. Last year, zero-run C11 had many problems in both product and service dimensions, either in the rights protection storm or in product quality, which greatly affected the brand reputation of zero-run. In other words, it is not easy to establish a good reputation, but the spread of bad reputation is very fast. If the zero run cannot be properly handled, it is bound to have an impact on sales.
Moreover, from the perspective of the market, zero-run lacks explosive models. Its zero-run T03, zero-run C11 and zero-run S01 are tepid and lack the potential of blockbusters. In contrast, people's ideal is a car, but it can sell 90,000 a year, crushing zero runs. In the future, if zero run really wants to lead, it must consider how to create a blockbuster car. Of course, it can't just be a big sales volume, but also depends on the average selling price.
The last point to say is to return to the product, at present, the endurance of the zero-run core has been criticized, many riders feedback, fast power loss, battery life discount is serious. For new energy models, battery life is the key, if there is a problem with the endurance problem, presumably consumers will not recognize.
EV says:
To sum up simply, the above four problems are not solved, but they always advocate their own self-research capabilities and intelligent configuration, and they will eventually be unable to lead the new energy vehicle market. After all, even the traditional fuel vehicles, people's intelligent configuration is not far behind!
Well, for the author's point of view, do you old irons agree? In your opinion, what else is wrong with zero running?